The Big Small Show is a space to meet and form partnerships, to make new discoveries and reconnect with old friends. What’s even better is seeing the lovely brands exhibiting at our shows catching the eyes of the press and influencers that attend – it’s like introducing two great friends that didn’t know each other and seeing a new friendship blossom before your eyes! That’s exactly how we feel as we see the press and influencers posting about their favorite brands, so let us share the love and introduce you to some of the amazing guests we had at Playtime Paris and Playtime & Kid’s Hub New York and who their crushes were for Winter 23!


Meet the press and influencers favorite brands from the Winter shows!



Scimparello Magazine


Scimparello Magazine is an online magazine to offer those that never stop growing a unique perspective on childhood. Through beautiful images, illustrations, and strong graphics, Scimparello introduces beautiful brands, interesting places, and the sweetest families to their community. Centered around a different theme each month, it is always a pleasure to see the Scimparello team exploring the show!

Scimparello’s crushes in Paris: Soft Gallery, Misha & Puff, Letter to the World, Hebe, Möm(e), My Little Cozmo, Holi & Love, Sticky Lemon, Coocoonari

Brands Scimparello loved in New York: Molo, The Sunday Collective, Collégien, Coco Au Lait, Paade Mode, Everything Must Change, Gingersnaps, Hebe

press - influencers - favorite brandsFabelab

Doolittle Magazine

Providing inspiration is Doolittle Magazine’s expertise! From fashion to recipes, lifestyle to traveling, the modern family need look no further than the pages of this publication. With market insights like “Who are the grandparents of the 2020s,” Doolittle has insights and ides for passionates and professionals of the kid’s universe.

Doolittle’s crushes this season: Fabelab, Maison Mangostan, Baron Venus, Tambere, Boome, We Are Kids, Babai, RKO, Loir Paris, Letter to the World, Tangerine, A Monday in Copenhagen, miKamino

Lemon Magazine

A celebration of the sweet and sour moments of parenthood, Lemon is designed for modern parents. Designed to dive into all aspects of parenthood, discover fashion editorials, gift guides, travel inspiration, and the stories of incredible people. The mom boss behind it all, Barbara Perino, was the expert that made the New Now selection last summer. It was a pleasure to see her and the Lemon team again at The Big Small Show this winter!

Lemon’s crushes: Perpète, Deux Bouts, Juillet Juillet, Faune, Jellymallow, Bootani, Bonmot, Yuki Kidswear, Liewood, Wolf & Rita, Piupiuchick, Oh Baby! Organic Care, Izybaby, Jorgen House, Maison Tadaboum

press - influencers - favorite brandsMomohanipopo


Pirouette has been an international reference in the kids’ fashion and lifestyle industry for over a decade. With both business and consumer insights, Pirouette acts as a resource for children’s fashion, lifestyle, design, trends, and culture. As part of our partnership with Promas, Katie from Pirouette completes fantastic interviews with some of the French brands exhibiting at the show so we can all get to know them a bit better. Check out her interviews with Loir Paris, Studio Bohème Paris, and Maison Tadaboum.

Katie’s also had a crush on several knitwear brands this season: Momohanipopo, A Monday in Copenhagen, The Campamento, The New Society

Luna Magazine

A fashion and lifestyle magazine for the entire family, Luna Magazine has all the best articles on fashion, food, travel, decor, and more. They especially enjoyed the trend spaces this season, which brought to life the AW23-24 trends Enthrall and Omni. Always available at the press kiosk, we hope you were sure to grab a copy of their latest magazine at The Big Small Show. If not, head to their site to pick up some inspiration!

Luna Magazine’s crushes this season: Urbidolls, Tom & Boy, Maman est Couturiste, Nina & Miles, Patti Oslo, Limky, Pompon Cucu, Babel Brune, Coocoonari, Bayíri

press - influencers - favorite brandsPaade Mode

Magie des Enfants

Magie des Enfants is the destination for outstanding photography, editorials, and fashion in the kid’s industry! They explored the aisles of the show in search of brands that are in line with their strong visual identity and to discover new ones. Stay tuned for their new edition coming soon!

Some of the brands that Magie des Enfants had a crush on this season were: Paade Mode, Cos I Said So, Mullido

Earnshaw’s Magazine

Since 1917, Earnshaw’s Magazine has been one of the top resources for brands, retailers, and influencers in the kids’ industry. With a strong focus on business, they suggest actionable improvements for your business. They also discuss industry news, the latest trends and technology, and retail strategies. One of our close partners for the New York show, Earnshaw’s presents table cards to the nominees and winners of their Earnie Awards, in addition to sponsoring the unmissable seminar each season that offers essential insight into the children’s market.

Earnshaw’s crushes this season: Super Smalls, Noomie, KicKee Pants, Rylee + Cru, Lewis, Appaman, Indee, Hatley, Paige Lauren, Snapper Rock, Joy Costumes by Teresita Orillac

Wander & Wonder Wander & Wonder

Petit Style Magazine

For all the best trends in the children’s universe, Petit Style is the magazine you need! In beautiful editorials and well researched articles, Petit Style brings the best of kids’ fashion, news, and lifestyle to the their community. Their team visited The Big Small Show to browse the aisles and discover the trend spaces at the most inspirational kid’s trade show in the world!

Petit Style’s favorite brands this season: Wander & Wonder, Petites Pommes, Louis Louise, Minimalisma, Bonheur du Jour, The Sunday Collective, Piupiuchick, Veja, Bonmot


These influencers were at the show to visit or discover their favorite brands too!



We’ve loved discovering the press and influencers favorite brands from the Winter 23 show! We can’t believe the winter shows have already come and gone, but we can’t wait to see you all again at the summer shows in Paris July 1-3, Shanghai July 21-22, and New York July 31 – August 2 for another season at The Big Small Show. Registration for the shows will open at the beginning of March, so brands mark your calendars to reserve your booth!


Show photos by @theo_sillas
Header photo from Piupiuchick
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Madeline Blankenship
Madeline Blankenship