The Chinese market is a new horizon that encourages us to dream.
To turn our dreams into reality, Playtime Shanghai launched in 2019 aimed at a higher-end segment of the kid’s fashion and lifestyle market.
Gathering once a year, a curated selection of brands that put an emphasis on creativity and quality meet in Shanghai for a world-renowned show. With a focus on prestigious brands in the children’s market, professionals can’t help but be drawn to this exquisite experience that also features inspirational seminars from Fashion Snoops and a surprise guest every season.

After a very successful 2nd edition in Summer 2021, we are looking forward to coming together to explore SS24 in July 21 & 22, 2023 – apply now for a booth at Playtime Shanghai.

Registration for buyers will open soon… Stay tuned!