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Meet Buyers From… Luxury Boutiques & Department Stores 
As we’re seeing a strong shift back to timeless styles that connect parents with their roots and memories of their own childhoods, there has been a rise in popularity of luxury boutiques and department stores. Offering the higher-end products from the kid’s industry, including pieces from designer labels, these one-stop retailers often offer a full range of products and impeccable customer service. The buyers from luxury boutiques and department stores are a strong part of the Playtime community, always finding inspiring, unique products at our events and on our B2B ordering platform, OrderWizz.
Let’s turn the spotlight to them and take a moment to meet some of the luxury boutiques and department stores in our community!
With a wide range of luxury kidswear brands and new styles every week, Childrensalon has the latest in designer kids’ clothes, shoes, and accessories at any given moment! From organic t-shirts to high performance outerwear, party outfits and everything in between, they’ve been helping kids dress beautifully since 1952. Featuring a strong shoe offer that covers all ages and occasions, Childrensalon keeps little toes safe and stylish, too. Espadrilles, pre-walkers, snow boots, slippers… their range of footwear truly covers it all! Their core values are centered around family, creativity, innovation, and heritage. Childrensalon’s customers can always count on exceptional personal service when shopping with them in store or online.
Level Shoes has become the footwear authority in Dubai for the whole family! More than a luxury destination, their flagship in Dubai Mall is a vibrant hub where style, community, and creativity meet. They host exclusive launches, immersive experiences, and limited edition drops in addition to offering a curated selection of footwear brands that ranges from international must-haves to rising new labels. With outstanding customer service as well, Level Shoes has what contemporary families are looking for.
One of the leading retailers bringing luxury, designer kidswear labels to the Asian market, meet Kids21! An enviable portfolio of brands and impeccable service come together both in store and online to offer their customers the best. Online they curate designer edits to create a unique, informative experience for shoppers, while their store provides a one-stop destination for families to shop, eat, play, and learn at their convenience.
Exclusively online, Mytheresa Kids has an exceptional selection of products for little fashionistas! Knowing that passion for style can be instilled from a young age, their offer empowers kids to express themselves, whether they’re at school or on play dates. Carefully choosing each product for its exceptional craftsmanship and high quality materials, Mytheresa’s variety of styles cater to every occasion. With leading names from the children’s footwear sector to complete every outfit, they’ve got what stylish little ones are looking for from head to toe!
From babies to toddlers, kids to teens, Bergdorf Goodman has a stylish range of kid’s designer clothes for all ages. Their clothing, shoes, and accessories come from top designers and renowned brands alike. Whether shopping for special occasions or everyday looks, Bergdorf Goodman has a premium selection for every child’s sense of style, all made with premium craftsmanship.
A seamless experience both in store and online, LuisaViaRoma has been a key player in multi-brand retail since the early 1900’s. Having opened one of the world’s first physical concept stores and as a pioneer in luxury e-commerce, LuisaViaRoma has been at the cutting edge of luxury retail for an elite clientele since the beginning. For their children’s offer, they have clothing, shoes, accessories, home goods, and beauty products from top brands and designers. With three floors and a Play Zone for kids, families will love the stress-free shopping environment they create. From babies to kids and teens, they have toys, games, care, beauty, design, and decor products. Each item chosen for their luxury boutiques has been selected for their unique stories and commitment to responsible production.
The international department store group, Isetan Mitsukoshi, started with small kimono shops, and has since grown into more than 50 stores around the world. Based in Tokyo, each of their stores upholds their values of hospitality and customer service. With amenities like their baby lounge at the Nihombashi Mitsukoshi location that add to the relaxed, leisurely shopping experience offered at Isetan Mitsukoshi’s stores, these department stores create the perfect environment for families to explore their exceptional product offerings.
Drawing inspiration for its name from the classic French book “The Little Prince”, Cémarose is a trendsetting children’s store. Offering a thoughtful selection of international luxury brands and independent designers in store and online, this boutique’s love language is sharing fashion, lifestyle, and beauty with families everywhere. With a strong offer of children’s footwear as well, Cémarose has all the essentials little ones need to dress their best.
Since launching in 2016, Ounass has established itself as the definitive home of online luxury in the UAE. With a carefully curated selection of local and international designers, their products range from fashion and beauty to lifestyle and homeware. Their strong shoe offer covers the essential styles from casual to special occasions as well. Ounass provides an experience that is personal and refined through their user-friendly site, app, and Personal Shopping services. With their edits acting as the cherry on top, Ounass accompanies their customers from the comfort of home.
With a firm belief that children are entitled to a trendy wardrobe too, Bongénie has a full range of clothing, shoes, and accessories for boys, girls, and babies. They’ve been serving elegance for over 130 years, earning their place as the benchmark in Switzerland for luxury. Top designers and the latest trends can be found throughout Bongénie’s more than 15 shops around Switzerland.
Since its launch in 2008, Unger has been offering an exclusive, luxurious shopping experience for the whole family. Their kids selection is no exception! With an editorial store concept that creates a pleasant experience as families shop together, Unger has a clean layout and an impeccable offer of brands.
With multiple locations and a user-friendly website, Brown Thomas has the best brands from around the world and exceptional service. Offering essential items for babies 0 to 36 months, fashion for ages 3 to 16, and a strong range of toys, games, and gifting, Brown Thomas has everything families need to enrich their lives.
With multiple locations, Shinsegae caters to their customers in the most luxurious ways. Their main location stands where Korea’s first department store stood in the 1930’s. Each location has their own style and services that range from cultural facilities to spas and ice rinks in addition to their diverse range of luxury and new designer brands. This department store also has Little Lounges with nursing rooms and childcare areas to accompany their customers as they shop.
With several physical locations around the United States, Kids Atelier curates the world’s most prestigious children’s brands. Their offer covers every style, from classically chic to creative Bohemian designs. Within this, they meet the needs of all ages, from newborns to 16 year olds. As for shoes, they have all the essential brands and exciting styles kids could ever dream of! Kids Atelier is dedicated to offering products that are high quality, with a strong focus on sustainability as well. Each item is chosen to encourage children’s individuality. Kids Atelier makes it their mission to look out for their customers.
Offering outstanding personal service and a unique sense of magic at each location, the department store Harrods is dedicated to incredible service and an exceptional luxury offering. Their kid’s section is no exception, featuring everyday essentials, loungewear, and more to meet the needs of every occasion families come across. With a rich offer of toys and services that range from restaurants to salons, Harrods has the full range of products and amenities contemporary families need.
Like many of their fellow luxury boutiques, Kids Kindermoden Kitzbühel is all about customer service! They send personalized selections for kids to try on at home, offer to bring products to families at hotels, or even personalized shopping experiences. Kids Kindermoden Kitzbuhel is always full of leading labels their customers are looking for. Ranging from fashion-forward everyday items like tees and jeans to statement jackets and dresses, their range covers it all!
Known throughout the world, Galeries Lafayette is a leading French department store renowned for its curated offer. For over 130 years, this retailer has been a leader for its fashion selection and the experience it curates in its stores. Their children’s offer covers all the needs and wants of little ones from newborns to 18 year olds. They have fashion, shoes, toys, accessories, and more to accompany kids on their daily adventures and special occasions alike.
Celebrating the evolution of children’s fashion from practical basics to brands specialized in creating luxury designs, Lodenfrey is a leading destination for buying exclusive designer kid’s fashion both online and in the children’s department of their flagship store. Knowing that kids have begun craving the fashionable outfits they see older siblings and parents wearing, Lodenfrey curates collections for the youngest members of the family. Choosing collections that incorporate adult trends while retaining childlike charm, their offer has a particular fondness for mini-me looks. With thoughtful selections for sustainable every day wear and special occasions, and even traditional costumes for little ones perfect for festive fun, Lodenfrey has a thoughtful curation for every moment of kids’ lives.
What started as a small shoe store is now a leading retailer in Ukraine, Helen Marlen. They cater to both adults and children through their stores in person and online. In their multiple luxury boutiques, Baby Marlen offers a curated selection of children’s clothing, accessories, and household items. Their first location, Baby Marlen Boutique in Kyiv, was the first kid’s multi-brand boutique to open in Ukraine. For each location, their team carefully selects every product to impress both little fashionistas and their parents.
The department store Hankyu has a selection of the latest from Japanese and international brands for babies, kids, and juniors. With a range of items for maternity and wellness products that are safe for the whole family, they have all the essential products modern families need. With restaurants and home goods as well, Hankyu offers a shopping experience that is complete and enjoyable.
The department store August Pfüller is an exclusive address for high fashion in Frankfurt. Their kid’s store has high quality children’s fashion, toys, and baby equipment. Spread out over four floors, their selective offer of brands is sure to make children’s hearts beat faster with the excitement of discovery. Their selection of baby equipment, trendy strollers, secure car seats, and exquisite furniture will please parents. As for their toys and gifts, parents and kids alike will delight in them! With expert customer service and an exceptional offer, August Pfüller Kids Store has what luxury customers are looking for.
We’re honored to have buyers from luxury boutiques and department stores like these as part of our community! We can’t wait to see many of them again this winter at Playtime Paris and Playtime New York.
Whether coming from luxury boutiques, department stores, or any other retailer, fellow buyers can get their pass to join buyers like these at The Big Smalls Shows! Meet more buyers from our community in past articles here to keep traveling the world and getting inspired.
