We Like(d)
Press & Content Creators’ Favorite Brands Summer 2025 
We’re still reminiscing about the wonderful summer editions of Playtime Paris and Playtime & Kid’s Hub New York, as well as the outstanding debut edition of The Tiny Show on Tour in Los Angeles. All three events were attended by key members of the press and relevant content creators from around the globe, whose favorite brands for Summer 2025 we’re eager to see!
Their expert eyes explored the aisles in search of upcoming trends, exceptional new collections, and the must-haves of tomorrow. Let’s take a look at press and content creators’ favorite brands for Summer 2025 to get a glimpse of who stood out to them at our latest events!
The ray of sunshine Katie from Pirouette was at the shows in Paris and New York again this season! At both shows she interviewed French brands in partnership with Playtime and Promas, while in New York she was joined by her daughters, Lulu and Hattie, to speak with buyers, brands, and visitors and share their experience at the show each day.
As the expert behind Pirouette and Directory, Katie has an incredible eye for what’s next in the kidswear market. The new collection from Tumble N Dry was a particular stand out for her this season. She was drawn to first time exhibitors Fille Garçon, Moi.Toi.Nous, Poco Blush, and Biquette, as well as regulars at the shows like Morning Mess Therapy, Momohanipopo, Eight Thousand Miles, Lilies & Roses NY, and Teeny Tiny Market. In Paris, the lifestyle trend space curated by Rocket Lulu also caught her eye.
Check out her Pirouette Picks from the summer shows here!
Grethel, the lifestyle expert behind Design Hunger, is a seasonal staple at Playtime Paris, bringing her big smile and aesthetic expertise to each edition. As the online magazine that acts as the destination for design addicts around the world, Grethel and her team are always on the lookout for products that are innovative, high quality, and full of personality.
In addition to the 8 brands awarded with this season’s Design Hunger Prizes, there were plenty of labels that attracted her attention! Grethel was sure to stop by the first timer trend space to check out a selection of products from new exhibitors at the show, as well as the booth’s of brands she knows and loves like Grech & Co. She was equally awed by lifestyle collections from brands like Luè Kids, Nobodinoz, Mrs. Ertha, and Petit Pan. La Canopée and Little Nomade were two labels featured in the Singular space Grethel was also impressed by. Artist and illustrator Charlotte Janvier’s booth and space in The Playground were another of her favorites. Fashion collections from Gingersnaps, Favorite People, Minimalisma, Lemom&Pie, and Ao76 drew the eye of this design expert as well, to name just a few.
Read her recap of the summer edition!
Fellow familiar faces we love seeing season after season, Petra and Enrico from Scimparello brought their positive energy to Paris again this summer! Scimparello is an independent magazine dedicated to capturing the magic of childhood. From editorials to insightful articles, Petra and her team capture the latest in the kid’s market.
She and Enrico walked the aisles in search of exciting new products, and they weren’t disappointed! The new collection from Bundgaard was one of the standouts, as well as Tip Toey Joey’s latest designs. The hats from Doozy and Shómka caught their eye, as did the baby carriers from Doum Mini. Summer knitwear from Kalinka and Birinit stood out, too. Industry staples like Cos I Said So, Molo, 1+ in the Family, Bebe Organic, and MarMar Copenhagen were outstanding as always, while the skincare from Minois Paris also grabbed their attention this season.
One of our closest partners in New York, Noelle from Earnshaw’s was at the summer edition to congratulate the nominees for this year’s Earnie Awards hosted by the magazine, as well as walk the aisles in search of the latest from brands she knows and new ones to discover. As one of the oldest publications in the US, Earnshaw’s has been setting trends and informing the industry since 1917.
This season, in addition to Earnie nominees like Angel Dear and Me & Henry, Noelle loved the new collection from Gensami. Shoes from Floafers and timeless designs from Baby Club Chic also grabbed her attention. Noelle loved celebrating 20 years of Ali’s Market with Ali herself, too!
Don’t forget to vote for the winners of the 2025 Earnie Awards!
The team from CWB visited Playtime Paris once again this season. Colorful collections from brands like Studio Koter, Jellymallow, Halcyon Nights, and The Campamento particularly caught their eye for SS26. A few of the other favorites from this B2B children’s magazine included the magical products from Forivor, swimwear by My First Cantê, and athletic looks from Kivity Kids.
Another leader for insights into the kid’s market, Mini Style attended the debut edition of The Tiny Show on Tour this summer in Los Angeles! There, they particularly loved discovering the latest designs from The New Society and Nomandino. Fellow fashion labels Organic Zoo, The Campamento, and Bebe Organic also caught their attention.
This season at Playtime Paris, Lemon was impressed by a mix of industry staples and newcomers! The brand Teenflo, which exhibited in the Singular space, particularly caught their attention, as well as Molo’s latest collection. They were also intrigued by the lifestyle products from Anzy Home and Flybaby, while the fashion from Nanamoon, Studio Aelbo, True Artist, and Lemon Hair Lovers were just a few of their other favorites.
Check out their article on the summer edition!
The team from Bôme Magazine was also in Paris this summer to explore the aisles of The Big Small Show! Some of their favorites were first-time exhibitor Fille Garçon in the New Now space and Loir Paris.
The mother and French photographer @ninadavidson_ was at the show this season with her little ones! Some of their favorite brands were the new collection from Bobo Choses and Luè Kids’ magical pieces. You can see the show through their eyes in this Instagram post!
@yin.and.eetwins was at the show for the first time this season with her two adorable little ones! Their presence brought a lot of energy to the show, as you can see in content like this they shared on their Instagram. Two of their favorites were The Campamento and The Little Poets.
For many seasons now, we’ve welcomed the wonderful family behind @playfulmodernkids to Playtime & Kid’s Hub New York, and this summer was no exception! One of the brands that stood out to them the most was The Sunday Collective. You can see their experience at the summer edition here, and read more about the Shay, Fran, Adonay, and Adonis in this article.
This summer in Paris, @ana.zilhao was wowed by the outstanding booth from the artist and illustrator Charlotte Janvier! Full of her incredible prints and creations, this colorful corner was surely striking.
Longtime friend of Playtime @olivalclauca was at the Paris show again this season with her daughters Valentine and Olivia! While in the city of light, they photographed a striking editorial with products from brands exhibiting at the summer edition, which you can (re)discover here. They loved a lot of brands, with the swim label Oséree being one of the standouts!
@lolitaurore visited Playtime Paris this summer with her daughter, turning the trade show into a special mother-daughter moment! They loved discovering the show together, with Morning Mess Therapy and American Vintage being just two of their many favorites. Explore the show through their eyes in this reel!
Coming all the way from South Dakota, @yana.sushchik visited Playtime & Kid’s Hub New York for her very first time this summer! Joined by her husband and her son, Fin, they loved meeting the people behind brands they’ve worked with and others they hadn’t met before. The toy brand Sabo Concept stood out for their shared Ukrainian roots! Check out their visit in full in this reel on her Instagram.
@iizasuper visited the Paris show with one of her sons this summer, where they loved the matching sets from Mumzers and the shoe jewelry from 4KiX.
Mother of two @harmony.kouame visited Playtime Paris again this season, where she was particularly impressed by the Lifestyle Trend space curated by Rocket Lulu. You can see the show through her eyes here!
Another first time visitor to Playtime & Kid’s Hub New York, @heathermsummers came from LA to discover the show this summer. One of her favorite brands at the show this season was Wild Wawa, and you can read all about her experience in her blog post here.
@justine.bond visited the Paris show this season and felt especially inspired by the fashion trend space designed by our scenographer Amélie Lengrand that brought to life the Future Snoops trends Zest and Elemental.
The mother and creative @liliinthemoon attended the Paris show and was particularly moved by the collection from Brunobruno Nation this season.
Visiting with her teen daughter, @nubeschampagne really loved the number of brands designed for this age group, such as 21 Mars.
Content creator @anna.m.sanz also visited the summer edition of Playtime Paris, where she fell in love with the latest from Cozmo.
We hope you enjoyed the press and content creators’ favorite brands for Summer 2025 as much as we did! Acting as a reliable guide for the essentials next spring-summer, these labels are surely the ones to watch. Thank you to all of the amazing members of the press and the content creators who came from around the world to attend our events in Paris, New York, and Los Angeles this summer. We can’t wait to come together again next winter!
If you didn’t get enough with the favorite brands from Summer 2025, check out the Winter 2025 crushes from press and content creators here!
