January 24-26, 2026
Parc Floral
Since 2007, Playtime Paris has revolutionized the kids’ fashion and lifestyle universe by bringing together the best collections of international designers and avant-garde brands twice a year.
With its exceptional selection, the show has rapidly surpassed its status as a pioneer to become the world reference for the entire kids’ market. With an offer that mixes fashion, lifestyle, and parenthood brands, in addition to unique spaces like New Now, Singular, and an area reserved for illustrators, Playtime Paris continues to be recognized as the most inspiring trade show.
Brands, click here to apply for your booth.
Buyers, get your pass here.
Parc Floral de Paris,
l’Espace Evénement,
Route de la Pyramide,
75012 Paris
Day 1: 9:30am-6:30pm Day 2: 9:30am-6:30pm Day 3: 9:30am-4:30pm
The fashion trends Allusion and Dusk outlined for us by Future Snoops will be brought to life in a space designed by Amélie Lengrand and styled by Marie Malissen to create a reliable buying guide.
🍒 Cherry on top: Future Snoops will present these trends in detail in an exclusive conference Monday 26th at 10:30am.
A selection of lifestyle products will come to life in a dedicated space carefully curated by the talented Fanny Petit, an artistic director, set designer, and decorator. The everyday objects from our exhibitors will be incorporated into a kitchen imagined by Fanny, representing one of the key rooms in the home where families gather, share, and pass on traditions, echoing the season’s theme “Made With Love”.
Discover 8 ready-to-wear and footwear brands exhibiting for the first time this season: Resbelle, Prenta shoes, LouieLouie, Petit Stella, Fable & Bear, Oona Kids, Maru+Bo, Leaffae Organic Secrets.
Imagined like a popup store, meet a diverse range of newcomers that vary from ready-to-wear to skincare, as well as accessories, toys, and everyday items: Tom et Gaby, Adolia, Les femmes à barbe, Iku, Gang of monsters, Cub Zay, Les petits architectes, Maduko.
This dedicated space turns the spotlight to brands participating at the show for the first time with a selection of products chosen by our team of experts.
Meet 12 illustrators and pattern designers presenting their latest patterns that are ready to come to life on new products!
Emilie Gauvrit, Coquillette Ketchup, Jelly Bean Studio, Chacuicui, Happy Blooming, Chloe Bergasole, Cha Cha Pop, Sandrine Aujogues, Anais Creative Studio, Charlotte Priou, Collection Midi, and Marina Print Studio.
Each season, a selection of artists are invited to elevate different areas of the show by exhibiting their work.
This season you’ll find Jeanne Goutelle’s upcycled work in the Allusion fashion trend space, Virginie Pommel’s ceramics in the Dusk fashion trend space, and Diane Diebold’s knotted creations in the VIP/Press Lounge.
Click here to read the article to learn more about their work!
Discover the winter Vision Boards from Playtime’s press partners to get inspired by their dreams and predictions for the season.
Enjoy playing with mix-and-match characters, coloring pages, and costumes in a space imagined by Tiphaine, the illustrator behind Titeepex.
Let us guide you through the show via our Fil Rouge, a physical embodiment of the thread that ties us all together. The brand’s selected to be part of this route have come up with creative ways to show you their savoir-faire, family businesses, and super sustainable practices, all of which are subtopics of our seasonal theme, Made With Love. Whether presented through workshops, exhibitions, or interactive experiences, you won’t want to miss following the Fil Rouge as it meanders through the aisles…
Click here for a preview of the route!
From Saturday afternoon on, discover MillK Magazine’s selection of products that make up their ideal children’s wardrobe for Autumn-Winter 26/27 at the entrance of the show.
Stay tuned for an article on our magazine and MilK’s after the show!
Lookout for the 8 lifestyle and accessory brands that have been awarded this season’s Design Hunger Prizes by the online magazine, Design Hunger.
The winners this season: Kid’s Concept, My Name is Ole, Senger Naturwelt, BonBou, Petit Poirier, Done by Deer, and Le chocolat des Français
Children of every age can join Tiphaine, the illustrator behind Titeepex, on Saturday and Sunday from 2:30pm to 4:00pm in the Playground for a creative workshop to make their own bag customized with love.
On Sunday, brands who have booked individual meetings with Tiphaine and her team from Kidding will enjoy one-on-one consulting and tailored advice on press and content creator strategies over a cup of coffee.
Brands, book your session here.
*NEW* Grethel, founder of the magazine Design Hunger and the design and marketing agency Studio Unika, will meet with brands who have booked an appointment on Sunday to offer strategic guidance on visual identity, logo, graphic guidelines, and image creation.
Brands, book your session here.
The team from Future Snoops will present the trends Dusk and Allusion during an exclusive conference at 10:30am on Monday in the fashion trend space.
Follow the livestream on Instagram (@iloveplaytime) if you can’t make it!
On Monday, Jane, the Kid’s Strategist from Future Snoops, will take personal meetings to answer brand’s and buyer’s questions about seasonal or upcoming trends and shifts in the market.
*By appointment only – book your session here.
If you come across the creative cart as it strolls the aisles of the show, try to place a (fake) order* in record time for the chance to win a prize from a brand on OrderWizz, the B2B ordering platform partner of Playtime.