Next edition
July 26-28, 2026
Metropolitan Pavilion
Playtime New York launched in 2010 and quickly established itself as the major event for the kid’s fashion and lifestyle industry in the United States.
In August 2021, the Playtime family grew to include a new section of the show, Kid’s Hub, with brands that target the broader U.S. market.
By bringing these two complementary sectors of the children’s market together, Playtime New York has swiftly become the must-attend event for the entire kid’s fashion industry. Offering a curated blend of independent designers and well-established international labels, this show is the destination for buyers and press searching for creativity, a wide variety of styles and categories, and endless discoveries. Add in the seminars that are unique to the show, and Playtime New York is the perfect place for your business!
Registration for brands will open on March 11!
Metropolitan Pavilion
125 W 18th St, New York, NY 10011
between 6th & 7th Avenues
Day 1: 9:00am-6:00pm Day 2: 9:00am-6:00pm Day 3: 9:00am-4:00pm
Exclusively this season, let us guide you through the show via our Fil Rouge, a unifying path at the heart of the exhibition.
Look for the red hearts on the floormap to discover experiences created by participating exhibitors to showcase their unique savoir-faire, family heritage, or sustainable commitments. These values echo the season’s theme, “Made With Love.” Featuring creative workshops, inspiring exhibitions, and interactive installations, this itinerary invites you to explore and discover.
Click here for a preview…
Follow Playtime’s first ambassador, Claudia Cabrero (@olivalclauca), and her 2 daughters on Instagram to see the show through her eyes…
Outlined for us by Future Snoops, these Fall/Winter 26-27 trends will be brought to life in 2 spaces designed by Amélie Lengrand, whose work will also be featured in the Allusion trend space.
Immerse yourself in these universes at the entrance of the show.
Book* a private conversation on Monday with Nicole, the kid’s market expert from Fashion Snoops, to ask her questions about the seasonal trends, upcoming trends, or even the latest changes in the market.
* By reservation only
Feed your body and mind at 8am on Tuesday, during breakfast and a seminar courtesy of Earnshaw’s Magazine! Join us for a conference that will dive into the world of collaborations. Moderated by Jennifer Cattaui (owner of the boutique Babesta), a panel of experts will discuss why collaborations are important, what they can bring to businesses, and how to navigate them.
This conference will begin with an introduction to the 2025 Earnie Award Winners given out by Earnshaw’s.
Please email madeline@iloveplaytime.com to save your seat!
Table cards will identify the winners of the 2025 Earnie Awards given out by Earnshaw’s magazine. Marking them as leaders in the kids’ fashion and lifestyle industry today, don’t miss the chance to meet them and discover their new collections!
Keep an eye out for Katie, the kid’s fashion expert behind Pirouette and Directory*, who will be at the show again this season to interview French brands, share her daily experience each day in Instagram reels, and to take on a viral dance with the Playtime team!
Follow along with it all on Pirouette’s and Playtime’s Instagrams!
Follow the experience of Amy and Stephanie from the boutique
The Spotted Goose (@thespottedgoose) in Ohio, and stay tuned to discover their top 10 products for Fall-winter 26/27 that will be revealed in an article on our online magazine soon…