One of our favorite parts about Playtime Paris each season is seeing who our partner MilK Magazine will award! After exploring the aisles of over 320 brands at The Big Small Show, MilK Magazine chose 2 Playtime brands to be awarded for the categories ‘Crush’ and ‘Grand Prix’. We spoke with the winners shortly after, so let’s discover these two amazing brands and see how they felt to receive the MilK Awards this season!


Meet the MilK Magazine award winners from Playtime Paris!


Crush – Esther Kids

MilK Award Winners - Playtime

Esther Kids is a designer childrenswear brand offering a contemporary approach to patchwork and color blocking. We do this as a means to reduce waste and to encourage families to rescue this heirloom tradition. Born in Puerto Rico and now based in New York, everything we do is 100% natural. This is my second time participating at Playtime Paris and I’m so happy to be here again. I actually started on the platform, on Orderwizz, before coming to the show. I did my first wholesale collection there and it was very successful, because of that I came to the physical show for the first time. It’s very exciting to receive the ‘Crush’ MilK Award this season, it’s a huge honor! I still can’t believe it, it really feels like an affirmation that I’m doing the right thing. It makes me feel more confident in my designs and my work. It’s just a great honor, I’m very excited!”

— Diane Lugo, founder of Esther Kids

Head to Orderwizz to discover Esther Kids’ collections now!


Grand Prix – Tangerine

MilK Award Winners - Playtime

Tangerine is a brand from Barcelona that is creating classical designs while considering contemporary styles and our Mediterranean roots, both of which are very important to us. We blend different natural fibers to create our timeless collections. For us, this a great way to extend their lifecycle and grow together sustainably. With our repurpose mission, customers can send us their garments when they don’t want them anymore so that we can repair any holes and resell it in our archives or send it to our partners who will break it down to be recycled and used in future collections to put them in the loop again. Receiving the ‘Grand Prix’ MilK Award at our first time at Playtime Paris, all we can say is WOW! We are super happy and excited to receive this award, we can hardly believe it and really appreciate the chance and the recognition of our work.”

— Mar & Laia, co-founders of Tangerine

Discover their brand here!


Thank you to MilK Magazine and a big congratulations to the two amazing MilK Award winners from Playtime Paris! The MilK Awards have seen several evolutions from season to season, read more about MilK Magazine and our partnership with them in our article here to learn more!


Header photo of Esther Kids’ booth by Theo Sillas
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Madeline Blankenship
Madeline Blankenship