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Meet The Brands In The Studio For W26 
Playtime New York is just over a week away, and we can’t wait to come together again in the heart of New York City! To help you start preparing your trip, let us introduce you to the brands that will be featured in The Studio for W26. Ranging from wellness products to toys, shoes and accessories to baby essentials and unique fashion collections, some of them are also at the show for their very first time.
Let’s take a moment to meet the brands who will be in The Studio for W26 before discovering their collections in person February 8-10!
For jewelry that goes beyond adornment, look no further than Blue Francis! They thoughtfully design each piece to preserve the magic of childhood. Gifted for milestones or special occasions, Blue Francis’ high quality jewelry is made to be passed on through generations. Focused on safety, sustainability, and elegance, their treasures are made to be cherished.
Looking for something innovative? Biggest Little has you covered! For their hero product, they’ve completely reimagined one of childhood’s simplest toys: the ball. Their intentional playthings are designed for creativity, and invite children to explore the world with open minds. Safe, easy to clean, and built to last, Biggest Little’s products are sustainable and playful. At the same time, they’re aesthetically pleasing enough for parents to love them, too!
ManyMonths is a Finnish brand with sustainability at its core. Their thoughtful designs are made to grow along with children, allowing five to eight ManyMonths garments to replace nineteen traditional sizes. Rather than designing for height or age, ManyMonths focuses on developmental stages and what children need from their clothing in terms of proportions, mobility, and function. Since the brand is based in Finland where there are long periods without sun, color is also key. They use bright, bold shades to bring joy to even the most cold, grey winter days. Read more about their unique designs and sustainable practices here.
Imagined for modern families, Raduga Grëz creates toys that will amuse both parents and children. Encouraging parents to play with their kids, their designs are aesthetically pleasing and exciting. Handcrafted in Russia in small batches, their ethical products set a strong example of the importance of handcrafted items that respect the natural beauty of wood.
Born at the intersection of medicine and motherhood, Ocean Olive is made to help families everywhere find relief from eczema. Safe for all ages from babies of 3 months old through adults, their hero product is a whipped gel that offers relief for flare ups on the spot, with a bright, naturally pink shade that makes wellness fun. Free of steroids, Ocean Olive uses safe materials like sunflower seed oil, seaweed, and plant sugars to create their gel. Dive deeper into their responsible production process here.
Created by a former pastry chef, Musee brings together the beauty of high quality ingredients and the value of creating jobs and offering second chances. Their luxurious bath products blend nourishing ingredients like essential oils, shea butter, milk bath, and honey to create whimsical products for self-care rituals. At the same time, they proudly offer second-chance employment to women that are rebuilding their lives after incarceration or addiction. Safe for the whole family, Musee makes self-care and bath time fun for kids and parents alike!
From blankets to burp cloths, bibs to nursery furniture and so much more, Comfy Cubs has all the premium baby essentials modern parents need. Using sustainable, durable materials, their stylish products make every childhood moment special. Covering bedtime to bath time and every moment in between, Comfy Cubs has everything families need to grow and play together.
Native Shoes designs sustainable water shoes, boots, and sandals for the whole family. Their footwear is equally fashionable and functional, bringing together eco-conscious materials and elevated designs. With deep respect for both people and the planet, Native Shoes prioritizes comfort, reliability, and sustainability with every step. Their water-resistant everyday shoes are made with active families who love exploring in mind.
Handmade and unique, Minono Kids’ fabric bunnies and clothes are made to spark imagination, emotional connection, and meaningful playtime. Carefully crafted by female artisans, each toy and outfit is made with love. Through seasonal collections and accessories, Minono allows their bunnies to be fully customizable, allowing children to transform their companions into whoever they’d like them to be.
Since 1985, Senger Naturwelt has been creating soft toys and comforting companions. Their products are designed to be more than toys – they’re meant to accompany children through everyday life. They offer comfort, warmth, and a sense of security. Rooted in traditional craftsmanship, Senger Naturwelt keeps their designs timeless and intentionally simple. Durable, responsible, and high quality, read more about their sustainable practices in this article.
Designed to give every child the best start in life, LUU Kids has crafted pacifiers, teethers, and feeding spoons with scientific research behind them. Pacifiers and teethers play a key role for little ones as they grow and develop. Providing relief as they teeth, helping their speech develop, and understand how to self-calm, LUU Kids’ pacifiers and teethers are the easy choice for providing the right tools for babies to grow.
Believing that play is a productive, expressive part of existence, Toyto creates toys that are one-of-a-kind. With open-ended designs, they’re invented by artists and carefully handmade in Europe. Having reimagined blocks and so many other classic shapes, Toyto’s toys are unique and interesting, helping kids practice problem solving and creativity. Thoughtfully dreamed of to set children up to be successful and confident, read more about their savoir-faire here.
Bringing the concept of classic aviator sunglasses to kids everywhere, Babiators has developed high quality sunglasses that are 100% UV protective. Soft and flexible, their sunglasses are virtually indestructible to keep up with kids. Designed for all ages, there is a style for every baby, child, and teen. Blending fashion and function, Babiators keep little eyes safe from harmful rays while keeping children stylish!
Believing every baby deserves a soft, safe, sustainable start to life, Little Gusto creates exclusively GOTS-certified organic babywear. Thoughtfully designed to protect the delicate skin of little ones, their products are also designed to nurture a deeper connection to nature. Find more information about their sustainable practices here.
Designed for all of life’s adventures, from the everyday to the unexpected, Affenzahn creates playful products with interactive details. They have a little bit of everything: shoes, backpacks and small bags, lunch boxes, beanies, socks, and so much more. All featuring their playful animals, Affenzahn’s products are as fun as they are ethical. Read more about their sustainable practices here.
With a rich history that is rooted in a mother’s love for her own children, Käthe Kruse has been making beautiful dolls since 1905. Having expanded into toys and animal companions in the 1960’s, their companions are playful, yet timeless. They fit seamlessly into modern markets while feeling familiar and warm. With soft fabrics, loving details, and natural colors, Käthe Kruse accompanies children from cuddly moments to great adventures.
We don’t know about you, but we can’t wait to discover the brands in The Studio for W26 in person in just a few days! Get your pass here to explore The Studio for W26 and hundreds of other brands at Playtime New York February 8-10.
