We love how international our community is, but we of course have a special place in our hearts for all the French kidswear brands that are part of it! Each season we happily partner up with Promas to put some of them in the spotlight. From classical French fashion to adorably innovative labels bringing new energy to the market, these brands truly have it all! Let us give you a sneak peek at them here before you get your pass to meet them at Playtime Paris July 1-3 and Playtime & Kid’s Hub New York July 30-August 1.
For a “one of a kind” French kidswear brand, look no further than Hello Simone*! A label founded by a former fashion journalist, Hello Simone is centered around the never ending story of a fictional Parisian girl named Simone. Through sophisticated yet practical styles, we follow Simone on her journeys around Paris on her scooter, playing with her dinosaurs, and eating pizza. She takes us on trips around the world through the books she reads as well, providing inspiration for new collections. Each season presents a collection inspired by a different country, transporting us through its motifs and colors. Hello Simone’s stylish prints and unique embroideries are designed in Paris exclusively for the brand. As comfortable as they are fun, collections from Hello Simone bring playful Parisian styles to the wardrobes of girls 2-12.
Loir Paris* is a beautiful, ethical brand designed for babies and kids. Based in Paris, Loir Paris has cultivated a unique wardrobe that is inspired by the toile de Jouy fabrics traditional to France. The founder also loves the dormouse, which is where the adorable name for this brand comes from. Using Oeko-tex fabrics, Loir Paris works with suppliers based largely in France but 100% in Europe. They have begun to work more with upcycling fabrics to be even more sustainable. Loir Paris designs their collections to be timeless, as well as largely unisex. An ode to old French styles, their looks revisit classic children’s wardrobes. With their exquisite design details, sustainable practices, and timeless silhouettes, don’t miss the chance to add incredible French kidswear brands like this to your store!
Chamaye is a brand designed to shake things up! Far from gender stereotypes, Chamaye makes funky pieces for parents and kids to match in the most fun ways. Their matchy-matchy accessories are for the whole family, from babies to grandparents. Whether in search of exact matches or simply pieces that are cohesive, Chamaye is playful in their combinations. Just as families resemble one another but have their own personalities and looks, their accessories are made to look related rather than all the same! Their lines of baseball caps, beanies, socks, and more all feature fun phrases and bright colors. The perfect cherry on top of any outfit, you’ll want these adorable accessories in your store year round!
For more fun designed for the whole family, So Family has everything your store needs! Designed to offer a little bit of everything for every family member, they make a conscious effort to produce reasonable amounts to avoid deadstock. Their clothing and accessories are all made exclusively with Oeko-tex certified cotton. So Family prides itself on being zero waste, using scraps to make accessories. To add one more rung to their sustainable ladder, So Family produces everything in the North of France to reduce transportation pollution and ensure safe standards for all of their employees. From babies to women, this brand has accessories and clothing in a range of beautiful colors.
Organic, cozy, and beautiful… these three words perfectly sum up collections from Studio Bohème Paris*! Designed for children ages 0-10, and now women too, they are particularly attentive to the fabrics they use. Their collections are made using natural and Gots certified organic materials to make sure they are comfortable for even the most sensitive skin types. Studio Bohème Paris is centered around silhouettes and colors that are minimalist and gender fluid. In this way, their products are as timeless as they are cute! With incredible finishes, dreamlike prints exclusive to their label, and subtle shades, kids and parents will love their looks. All made in a factory in Portugal, get ready to preview their latest collection soon on Orderwizz before seeing it in person at The Big Small Show!
With a predominantly French team, Playtime loves French kidswear brands! It is always a pleasure getting the chance to preview a handful of them before exploring their collections in person at The Big Small Show this summer. Get your pass to discover their SS24 collections in three of the most inspiring cities in the world! If you need more inspiration on what to do in these cities while you’re there, go for a walking tour with some of the shoe brands you’ll find in Paris, Shanghai, and New York here!