Super Smalls

United States

SECTORS: Accessories

Super Smalls is elevating the kid’s space with our high-fashion meets high-fun branding and products. Inspired by all things luxury, Super Smalls is design-centric, with a “wow” aesthetic, but made for play. Super Smalls launched in November of 2019 and had an instantly successful market-fit, selling out, gaining viral UGC with unboxing videos, and making dozens of major gifts lists.A bit about the brand:Female founded by a sister team, press-favorite ex-Editor Maria Dueñas Jacobs and Bianca GottesmanAll products under $50Modern messaging around inclusivity and self-expressionGive back: Helps build little libraries through Diverstories and donates crafts to children in hospitals through non profit partner Mia’s MiraclesSustainability: Signature yellow boxes are made of recycled materials , plus upcycle initiatives around re-use of boxesMade Oprah’s Favorite Things 2 years in a row! In 2022 with our Ice Skating and Jungle Jeweled Gloves styles, and in 2021 with our Make It Super DIY Bead KitUltra giftable and shareable: UGC campaign “Super Models” gathers hundreds of organic posts and reposts every weekCelebrity following and organic power shoppers