Playtime Paris : G05
minimalisma is a high-quality children’s and women's wear brand with a strong Nordic heritage. Founded and designed by Maja Akraberg, the mission is simply to create beautiful products in premium qualities with a timeless feel that makes each piece suitable for passing on to the younger sibling or to save for the generation to come. The inspiration derives from growing up on a remote archipelago in the North Atlantic Ocean, a childhood unspoilt, where nature was the playground and clothes were skilfully knitted by mom. The philosophy pivots around simplicity and sustainability. What started as a small unisex collection for babies up to two years and a local webshop quickly grew into an international brand, which caters sizes from zero to 14 years and women and is sold in more than 40 countries worldwide.