Each season, our team works tirelessly to create a curated offer that meets the needs of the buyers that attend our events, and therefore the needs and wants of contemporary families around the world. To do this, they bring together a mix of big names in the kids’ fashion and lifestyle industry, as well as a thoughtful selection of newcomers. Across fashion, footwear, lifestyle products, accessories, wellness, mealtime must-haves, and a wide variety of toys, the curated offer that can be found at Playtime Paris and Playtime New York is complete and comprehensive.

To get you excited for what you’ll find at our events this season, here is a glimpse at the product categories you’ll be able to explore…

 

FIRST UP: FASHION

To meet the needs of families around the world, there needs to be a diverse range of fashion brands. From sporty to chic, timeless to avant-garde, there is something for every family’s aesthetics for babies through teens. In addition to covering every sense of style, there are items for every moment from pajamas and everyday looks to outerwear, special occasions, and even swimwear. Allowing buyers from every type of store to create a selection that meets their clients’ needs, as well as surprises them, this is just a peek of the fashion you’ll find this winter.

 

BOOTS (AND MORE!) MADE FOR WALKING

Boots, sneakers, dress shoes, socks, and everything in between can be found among the aisles of our events! Creative and colorful or functional and fresh, the footwear is carefully crafted to accompany little feet as they develop. With the perfect socks to match, there is something for every age, occasion, and style. Whether shoe specialists or those that include them in their offer as a complement to their fashion selection, buyers find what they need among the diverse selection.

P.S. Stay tuned for a full article dedicated to shoe brands coming soon to Playtime Magazine!

 

ESSENTIAL LIFESTYLE PRODUCTS

Life with kids requires plenty of products! From swaddles for babies to bedding when they’re older, practical items like furniture and stroller accessories to aesthetic enhancers like beautiful home decor, and even innovative items to boost kid’s sense of independence, there will be a variety of lifestyle products to accompany modern families as the move about their days.

 

ALL KINDS OF ACCESSORIES

The right accessories are key to completing every look, and therefore, every offer! Backpacks, purses, and gym bags are ready to carry everything kids need for school, playdates, or sports, while jewelry and hair accessories add the perfect final touch to their outfit. With a selection of sunglasses, too, these brands have a variety of styles so that every kid can find the right accessory for them.

 

WELLNESS & CARE

Contemporary families are focused on building healthy habits, which are best established from a young age. Whether brushing their teeth or hair, it’s important to have products specially designed for kids so that they’re adapted to their needs. Bath toys make getting clean more fun, while bathrobes and towels wrap kids in warmth afterwards. Having essential products like these help families create healthy habits with products that are safe for their little ones.

 

MEALTIME MARVELS

Whether dining at home, school, or on a picnic, these products are perfect for fostering independence at meal time. From cooling wands that get food and drinks to a safe temperature to plates and cups designed for first bites, bibs to keep clothes clean and lunchboxes for meals on the go, all the must-haves can be found among the curated offer.

 

TOYS & LEISURE

Toys play an important role for children as they grow. In addition to keeping kids entertained, they help skills like dexterity and problem solving develop, as well as social skills like sharing. From stuffed animals to cuddle to building blocks, magnetic worlds, play kitchens and food, wooden toys, and even bikes, there will be wide range of play products among the curated offer at our events.

 

This is just a glimpse at what’s waiting to be discovered at Playtime Paris (January 30 – February 1) and Playtime New York (February 21-23)! Buyers, you can get your pass now to attend the shows where you can build a complete selection for your store thanks to the the expertly curated offer of kids’ fashion and lifestyle brands.

Stay tuned for more previews of the brands you’ll meet at our winter editions coming soon to Playtime Magazine!

 

Header image from Konges Sløjd
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Madeline Blankenship
29/10/2026
Madeline Blankenship