At each edition of Playtime Paris and Playtime New York, buyers are able to explore diverse, thoughtfully curated selections of brands from around the world. Covering every need, occasion, age group, and sense of style, their collections are as varied as the families they’re made for. One of our favorite categories each season is essentials for babies, especially as a few of our team members have been welcoming new additions to their own families!

Let’s take a look at some of the Winter 2027 exhibitors with products designed just for babies. Making the perfect shower gifts or new-parent must-haves, these essentials for babies range from a variety of clothing styles to nursery needs, feeding and bath time to parenthood products, toys, and everything in between. Join us as we meet some of the brands who will exhibit this winter, whether they’re baby specialists or brands with broad collections that include items for families’ newest members.

 

NURSERY ESSENTIALS

Nurseries are such special spaces, acting as a baby’s first room and an area of the home they’ll spend plenty of time in during their first months. Parents often dedicate time to transforming this space into a cozy, nurturing room that reflects their lifestyle and values, making it equally important for baby and parents. These brands have the perfect products for wrapping newborns in warmth, whatever their families’ style is! From blankets to swaddles, sleep sacks to mobiles, and even cute covers for wipes to tie the room all together, don’t miss out on delivering the nursery of their dreams to your customers.

 

FASHION FAVORITES

Babies are known for needing outfit changes, which is why these fashion brands offer a variety of styles to cater to different moments of their little lives!

 

Timeless Tastes

First up we have timeless looks that are great for celebrating special occasions, or for families with a modern classic sense of style. Featuring timeless elements that make sure they’re never out of style, these baby outfits will be adorable for generations to come.

 

Pretty in Prints

These essentials for babies feature sweet prints, something we see present in most baby offerings. Whether subtle or standouts, families will love dressing their little ones in motifs that matter to them. A love of nature and sweet colors comes through in all of these prints, giving every family the opportunity to find the style that suits them.

 

Cool & Colorful

For families with fashion senses that like to stand out, these styles are perfect! Bold color combinations, striking patterns, catchy phrases, and looks that are effortlessly cool round out little wardrobes with eye-catching outfits that can be worn any time.

 

MUST-HAVES FOR MEALS & BATH TIME

Of course, babies require a lot of products as they grow and develop. To help new parents along, these brands have hooded towels, wellness products, magic wands that safely cool down meals, and plates designed with fostering independence in mind.

 

CALLING THE COOL PARENTS

Among the essentials for babies are products for parents, too! These carriers, diaper bags, and stroller accessories are key to helping keep babies warm and protected from the elements as they join their parents on the go. With styles that appeal to adult aesthetics while remaining functional for families’ needs, they’re the perfect mix of fashionable and practical.

 

ADORABLE ACCESSORIES

Is there anything cuter than tiny accessories? These little products are made with babies in mind, blending function and fabulous style into pieces that families will actually use. From hats, bonnets, and sunglasses to socks, the cutest backpacks, and non-slip products to help babies along as they learn to crawl, these brands have all the essential accessories.

 

TINY TOYS

Providing comforting companions and functional finds for teething and preventing pacifiers from getting lost, these toys make great gifts for families’ new additions! Sweet and safe, they are sure to be treasured items as little ones grow.

 

SHOES FOR FIRST STEPS

While babies may not always keep their shoes on, these footwear brands know how to make products that keep tiny toes safe as they grow and develop. Offering support in all the right places, these little shoes are ready for babies’ first adventures.

 

There’s truly nothing cuter than essentials for babies! We can’t wait to explore new collections from these brands and more in Paris and New York this winter.

Buyers can now get their pass to Playtime Paris (January 30 – February 1) and Playtime New York (February 21-23). If you can’t wait to start exploring these brands’ universes, be sure to check out our new and improved exhibitor lists that let verified buyers preview collections, chat directly with brands, and build their list of must-meets on our website. Click here for the Paris brand list and here for New York!

Stay tuned for more articles coming soon that will unveil our winter exhibitors!

 

Header image from New Grain Goods
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Madeline Blankenship
22/10/2026
Madeline Blankenship