Playtime

It’s back to school (and work!) season, so to celebrate let’s start it off with some inspiration! The mother of two and photographer Claudia Cabrero was our ambassador for 2026, and shared a behind-the-scenes look of her experiences at our events. This summer while she was in Paris she photographed this stunning kid’s fashion editorial that captured the spirit of our seasonal theme, Playtime Fest. Then in New York, Claudia went to Coney Island to create this editorial with her daughters Valentina and Olivia. Tying together her vision of childhood, the beauty of the brands within the Playtime community, and the wonderful atmospheres in the cities where we hold our trade shows, these editorials are excellent snapshots of childhood summers.

For her editorial “Summer’s End at Coney Island”, Claudia wanted to capture the unique role of advertisements in the park. Set in the vintage spirit of the space, they were the perfect backdrop for the timeless pieces from brands in our community that this editorial features. Join us as we immerse ourselves in this iconic New York City landmark and celebrate the last rays of summer sun with another wonderful editorial by Claudia!

Olivia and Valentina in Birinit with accessories from Lilies and Roses New York.

Olivia in C’era una volta.

Valentina in C’era una volta with accessories from Lilies and Roses New York.

Valentina and Olivia in Birinit with accessories from Lilies and Roses New York.

Olivia in Morning Mess Therapy with accessories from Lilies and Roses New York.

Valentina and Olivia in Semon ApartMent with accessories from Lilies and Roses New York.

Valentina in Morning Mess Therapy with accessories from Lilies and Roses New York.

Olivia in C’era una volta.

Valentina and Olivia in Semon ApartMent with accessories from Lilies and Roses New York.

Olivia in Birinit with accessories from Lilies and Roses New York.

Valentina and Olivia in Semon ApartMent with accessories from Lilies and Roses New York.

Olivia in Birinit with accessories from Lilies and Roses New York.

Valentina in C’era una volta with accessories from Lilies and Roses New York.

Olivia in Morning Mess Therapy with accessories from Lilies and Roses New York.

Valentina in C’era una volta.

Olivia and Valentina in Birinit with accessories from Lilies and Roses New York.

Valentina in Morning Mess Therapy with accessories from Lilies and Roses New York.

Valentina and Olivia in Semon ApartMent with accessories from Lilies and Roses New York.

Olivia and Valentina in Birinit with accessories from Lilies and Roses New York.

Can you smell the corndogs? We sure can, and we’re feeling inspired and excited to kickoff a brand new season with all of you. Thank you to Claudia for sharing this editorial with us, and for all of her work as our ambassador this year! This Coney Island editorial was the perfect way to wrap up summer and our unique partnership.

Brands, applications for the Winter 2027 editions will open September 9th, so set your alarms to apply for Playtime Paris January 30 – February 1, 2027 and Playtime New York February 21-23, 2027.

Olivia and Valentina in Birinit with accessories from Lilies and Roses New York.

Olivia in C’era una volta.

Valentina in C’era una volta with accessories from Lilies and Roses New York.

Valentina and Olivia in Birinit with accessories from Lilies and Roses New York.

Olivia in Morning Mess Therapy with accessories from Lilies and Roses New York.

Valentina and Olivia in Semon ApartMent with accessories from Lilies and Roses New York.

Valentina in Morning Mess Therapy with accessories from Lilies and Roses New York.

Olivia in C’era una volta.

Valentina and Olivia in Semon ApartMent with accessories from Lilies and Roses New York.

Olivia in Birinit with accessories from Lilies and Roses New York.

Valentina and Olivia in Semon ApartMent with accessories from Lilies and Roses New York.

Olivia in Birinit with accessories from Lilies and Roses New York.

Valentina in C’era una volta with accessories from Lilies and Roses New York.

Olivia in Morning Mess Therapy with accessories from Lilies and Roses New York.

Valentina in C’era una volta.

Olivia and Valentina in Birinit with accessories from Lilies and Roses New York.

Valentina in Morning Mess Therapy with accessories from Lilies and Roses New York.

Valentina and Olivia in Semon ApartMent with accessories from Lilies and Roses New York.

Olivia and Valentina in Birinit with accessories from Lilies and Roses New York.

All images courtesy of Claudia Cabrero.

Header image of Olivia in Morning Mess Therapy with accessories from Lilies and Roses New York.

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