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The Studio at Playtime New York Summer 2026 
The Studio at Playtime New York is a section of the show never to be missed! Featuring brands exhibiting for their first time or who are back again after some seasons away, it offers a unique selection our team of experts wants to be sure you explore.
This season in The Studio at Playtime New York, you’ll find an eclectic group of brands. Ranging from innovative fashion to child-friendly wellness, barefoot-inspired footwear to the sweetest toys and accessories, and lifestyle brands centered around the needs of contemporary families, let us introduce you to the brands you’ll meet this summer in The Studio at Playtime!
Windproof, waterproof, and timeless, Mini A Ture is designed to accompany children ages 0 to 12 on every adventure. This brand was founded in Copenhagen with the desire to create outerwear that is multifunctional and repairable. Proudly achieving this, their clothing remains free of harmful chemicals. Mini A Ture uses certified organic or recycled materials to make each product. The brand itself is also B Corp, GRS, and OEKO-TEX certified, underlining their commitment to ethical production. Since the beginning, Mini A Ture has wanted to dress children in outerwear that allows them to enjoy nature, regardless of the weather.
From an idea sparked during the pandemic, the beautiful lifestyle brand Ferné has been born! Their certified organic babywear is all designed in New York and ethically made in India. From onesies and bibs to bonnets and swaddles, their collections are full of soft colors and subtle motifs. Calming colors and premium materials come together in Ferné’s timeless pieces that are gentle on babies’ sensitive skin. With nursery products like pillows as well, Ferné has everything families need to wrap their newest members in love and comfort.
Started by two childhood friends now navigating motherhood, discover Jera Mini. Rooted in the world of beach and bath, their textiles and lifestyle products for the whole family reflect the founders’ shared vision of freedom, joy, and bold expression. With confident colors and audacious details, Jera Mini’s pieces are distinctive, in addition to being organic. Each product is crafted to meet the highest organic textile standards, including GOTS and OEKO-TEX. Designed in France and made in Turkey with the softest cotton, Jera Mini is perfect for home, bath time, and the beach.
The Finnish design brand Lovi is well-known for its beautifully crafted wooden figures. Inspired by Nordic simplicity and sustainability, they use responsibly sourced birch plywood. Combining Scandinavian minimalism with playful storytelling, each Lovi piece is designed to be assembled by hand. This turns simple wooden kits into meaningful design objects rooted in craftsmanship and creativity. Their collaborations with Miffy and Moomin make for great DIY gifts that can be built and painted as a family.
Elevate bath and bedtime routines with high quality terrycloth products from Terry Tots! Understanding the importance of comfort and softness for kids, they carefully craft each piece to pamper and protect their delicate skin. From hooded towels and sleep sacks to bathrobes, they pay careful attention to each detail. With sweet elements like scallops, bows, and stripes, Terry Tots further enhances their styles to add fashion to their functional pieces.
Fill homes with love and comfy pieces from Mello Maison! From nightwear to everyday essentials, accessories to home decor, their products are made to create wonderful atmospheres. Using noble materials like Pima cotton, silk, wool, and cashmere, their designs are warm and comfortable. Fostering the strong connection between family members, Mello Maison wants to surround kids with love so they feel more confident and courageous to enjoy their lives.
Drawing inspiration from a family trip to the Mediterranean, Olivio & Co is a celebration of this sunny region. With the health and safety of children’s eyes at the heart of all they do, Olivio & Co offers professional eye protection and comfortable frames. Perfect for sunbathing, hiking, sports, or snowboarding, their products are perfectly adapted for active lifestyles. With a range of blue light glasses as well, they continue to adapt their offer to meet the needs of modern families. Fashionable and playful while offering elevated protection, Olivio & Co is the perfect combination of style and safety.
Ame & Lulu is a brand dedicated to creating accessories for families with active lifestyles. From tennis to pickleball and golf, they have hats, apparel, and accessories for the whole family. Coming in a variety of colors and prints, there is something for every sense of style, too! Encouraging healthy habits that last a lifetime, Ame & Lulu is reimagining sports gear with their diverse offer. Worn on or off the court, staying active never looked so good!
On a mission to make the world a better place, PocoKins gives back to various charities that help children in need with each PocoKin sold. Believing that all children deserve the right to a happy, carefree life, they pledge to help support that right. Their partners provide nutritious food, clean water, supplies, education, and camps that support the emotional well-being of children. They’re also committed to supporting the environment, which is why throughout the production process PocoKins supports farms and villages with fair wages, safe facilities, and sustainable materials. Using high quality supplies, their products are made in Peru. Handmade with love, PocoKins ease anxiety for the little ones that carry them, while supporting children around the world.
Designed to spark unrestrained creativity, Chasing Fireflies is bringing dressing up to everyday. Their premium costumes, dresses, and accessories are meant to make childhood more magical. Through whimsical designs, they encourage endless creative play. With a range that covers classic Halloween looks to pop stars and everyday heroes, Chasing Fireflies brings unique dress-up items to children’s wardrobes. Each piece is lovingly crafted with care using high quality materials made to last. Designed to be mixed and matched, Chasing Fireflies sets kids free to be whoever (or whatever!) they want to be.
Renowned for their contemporary Belgian designs rooted in tradition, craftsmanship, and sustainability, meet Atelier Pierre. Their refined decorative objects and everyday accessories combine modern European aesthetics with playful, character-driven design. Atelier Pierre thoughtfully crafts their products to bring objects that balance functionality and charm to homes around the world. Through collaborations with characters like Miffy, Atelier Pierre transforms beloved icons into elegant products designed for families’ daily lives.
At Klee Naturals, they know that kids will play with makeup – it’s part of growing up! To make sure these special, playful moments are safe, Klee Naturals has set out to make kid-friendly wellness and makeup. They use the best natural materials and produce locally in the United States to ensure the quality and safety of all their products. Free of parabens, artificial colors, and other harmful ingredients, Klee Naturals is 100% non-toxic and never uses animal testing. From makeup to water-based nail polish and clean bath products, Klee Naturals has everything families need to enjoy building wellness routines and having fun with makeup.
Thoughtful and functional, discover the design-forward essentials from Storq. They know that when families have a new baby, they end up with a lot of stuff. To help combat the overwhelming influx of items, Storq focuses on creating products families actually need. Whether traveling the world together or enjoying quiet days at home, contemporary families can find what they need among Storq’s collections. Designed for parents and babies, their clothing, gear, and bags are beautiful while remaining functional. With gifting perfect for baby showers too, Storq offers all the essentials under one stylish label.
Cuddly and sustainable, Klippan creates organic blankets, throws, and accessories. They use natural materials like wool and cotton to make products that are gentle on children’s sensitive skin and the environment. This makes Klippan a safe, sustainable choice for kids’ rooms. With soft, warm materials, they create an environment that feels cozy and safe. Their products help children feel comfortable and cared for.
Centered around clean ingredients, in-house formulations, extensive testing, and certified cruelty-free processes, meet the makeup brand Caley Cosmetics. This family business celebrates three generations of cosmetics-lovers. Over 60 years ago, the founder’s grandmother began selling cosmetics. When she became a mother herself, the founder then set out to make products that are thoughtful, safe, and truly special for all ages. From start to finish, Caley Cosmetics are crafted in their own facility in San Antonio, ensuring every step of the process is safe and high quality. Selecting only clean, skin-supportive ingredients, Caley Cosmetics carefully crafts and tests each formula before it heads to families everywhere.
Since 2004, Mr.Maria has been bringing beautiful designs to the kid’s market. They create everyday objects inspired by art, creativity, classic elegance, self-expression, and family. A yellow dot marks each of their products, acting as a symbol of their source of clarity, brightness, and playfulness in daily life. Made to last generations, their nightlights can become family heirlooms that are passed down. By collaborating with characters they love and that represent their own kind of brightness, Mr.Maria amplifies positivity around the world.
Check out the summer lifestyle brand creating a positive impact, Maaji! Having grown up in Colombia with a love of fashion, the founders have built the brand around consciously crafted swimwear. Featuring ocean-inspired colors, fun combinations, and unexpected details, their products are ethically manufactured in Colombia. Designed to spread maajic, Maaji has beautiful products for the whole family.
Snack totes just got luxurious with MoonFare! Started by a mother who had a desire to create something meaningful not just for her own daughter, but for children everywhere, MoonFare blends childhood magic with luxurious functionality. Inspired by the bond between this mother and daughter, the brand embodies the limitless potential of children and the enduring love of parents. Using food-grade silicone, their ultra-lightweight bags are easy for kids to carry. Whether packed with snacks, art supplies, toys, or treasures, MoonFare’s dishwasher-safe bags are made for little hands and easy cleaning.
Just Dutch is a brand on a mission. In addition to bringing the beloved Dutch character Miffy to life in crochet form, they give back by employing workers with disabilities and donating a portion of their profits to help disadvantaged women maintain a stable income. Their toys are all handmade with natural materials like cotton, beech wood, and bamboo. Artistic and meaningful, Just Dutch is a brand that is easy to fall in love with!
Shuless is a Colombian children’s footwear brand specialized in designing shoes that support the natural development of growing feet. Their barefoot-inspired shoes are handcrafted in Colombia with high quality materials. Featuring wide toe boxes, flexible soles, and lightweight construction, they allow feet to move naturally while maintaining a playful, distinctive, and modern design. Shuless’ mission is simple: create beautiful shoes that respect the natural development of children’s feet.
Playful patterns come together with consciously crafted clothes in collections from League of Friends. Bold and unique, their high quality products are designed with longevity in mind. Thanks to durable materials like organic Pima cotton, their pieces are as comfortable as they are long-lasting. Rooted in timeless designs, each collection feels special, yet practical. Endlessly versatile, League of Friends’ clothing becomes part of families’ every day lives.
We don’t know about you, but we can’t wait to head down to The Studio at Playtime New York! With such a diverse selection of strong labels that each have their own unique identities, the variety on display is sure to stand out.
Click here to get your pass to discover these brands in The Studio at Playtime and hundreds more throughout the show July 26-28!
