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Discover Summer Vision Boards From Our Press Partners 
For several seasons now, we’ve been inviting our press partners to create vision boards capturing their dreams and expectations for the season to come. These vision boards have then been artfully displayed at Playtime Paris. This summer, for the first time ever, we’re making our partner vision boards digital, allowing our entire community to discover what these key members of the press expect from the season!
Whether paired with a few key words or a short presentation, these vision boards offer insights into these press partners’ different perspectives from around the world. Join us as we discover their summer vision boards from A to Z!
“Opposites? Kids don’t care. They do both. Hot and cold on the same day. From convinced, to very convinced. Of something different every house. perfect at the table, feral outside. They know this better than anyone.
Antonym kids is a magazine that looks like them. Loud and gentle. Serious and completely off. Full of colors, things to like at, and full of things that don’t match yet somehow go together anyway.
This Spring/Summer, we’re making a magazine the way you’d make a perfect day: a bit of everything, in no particular order, and we’ll see how it goes. Just like them.”
“Retro brights, candy vibes, and full summer chaos – this season is about color, nostalgia, and sunshine.”
“Our summer celebrates the beauty of serendipity – those unexpected moments of joy, luck, and discovery that make childhood magical. The season embraces playful spontaneity, effortless polish, and eclectic combinations that feel naturally collected rather than carefully curated, where bold touches of red bring energy, confidence, and optimism.
Inspired by the imperfect beauty of everyday life, summer encourages us to slow down, embrace the unexpected, and celebrate childhood as an adventure filled with wonder, freedom, and possibility.”
“Kinetic and joyful, this summer invites a fresh way of seeing things. It’s a freestyle season where anything goes.”
“Hello, are you there? Wake up and look around – nature is calling. Put down your screen. Breathe the fresh air. Touch the earth. Listen to the animals. Feel the sun on your skin. Be grateful. Be curious. Be present. Life is happening outside.”
“Sunlight has a remarkable way of transforming the world around us. Doing more than illuminating, it softens, warms, and reveals beauty where we might otherwise overlook it. Under the sun, colors become richer, smiles brighter, and ordinary moments turn into lasting memories.
This moodboard celebrates that quiet transformation. It embraces the warmth of golden light, the freedom of childhood, and the simple joy of being outdoors. Earthy tones, blooming sunflowers, playful fashion, and spontaneous expressions come together to evoke a feeling rather than a season: the comforting warmth that makes us feel connected, curious, and alive.
At Magie des Enfants, we believe children’s fashion is more than clothing. It’s emotion, imagination, and storytelling. Like sunshine, childhood has the power to transform everything it touches, filling everyday life with wonder.
Sometimes the greatest magic isn’t created. It is simply revealed by the warmth of the sun.”
“A summer woven with memories, where artisanal craftsmanship comes alive once again. Delicate embroidery, hand-finished details, and the magic of summers gone by inspire the spirit of this summer.”
“A quiet summer rebellion: oversized silhouettes, sun-faded colors, handmade textures, easy layers, and children with strong personalities. Kidswear that chooses comfort, freedom, imagination, and attitude over perfection.”
“What we value most is sharing things like stories and experiences that make children’s eyes light up with excitement.
For summer, we continue to look beyond fashion, focusing on family moments. One-of-a-kind experiences that can only happen in childhood, and the art that children create through their unique way of seeing and expressing the world – all with a vibrant, refined creative universe.
This moodboard was designed by Anne, a 16-year-old high school student. This reflects our belief in giving young people opportunities to express their perspectives and creativity.”
We don’t know about you, but we feel the creativity flowing! Thank you to our Paris press partners for sharing these inspiring vision boards with us. Make sure to follow along on their social media as they visit Playtime Paris, or get your pass to join them in person!
