In celebration of our summer theme, Playtime Fest, press play on “I Just Might” as you read this article!

Each edition of Playtime Paris, Playtime New York, and The Tiny Show on Tour Los Angeles welcomes a thoughtful selection of new exhibitors. We love the fresh energy these first timers bring, especially in Paris where there are three dedicated spaces of the show designed particularly for highlighting new exhibitors: New Now, Singular, and the First Timers trend space.

To help you plan your visit to the summer events, let us introduce you to the brands that will be featured in the New Now and Singular spaces in Paris, as well as a selection of the new exhibitors you’ll find at all three shows. Turn up the music and take a look at these first timers you just might have to add to your selection!

 

New Now

Acting as the incubator at Playtime Paris, the New Now space welcomes a selection of fashion brands exhibiting for their first time. Whether brands that are just starting out or those that are well-established but looking to expand their global reach, New Now gives them the opportunity to connect with fellow professionals in this dedicated space. It’s an area of the show that buyers and the press never miss!

This season, the New Now selection features an exciting variety of collections. There will be comfy sets that are mineral dyed, swimwear for all ages, and elevated fashion collections carefully chosen to surprise you.

 

Singular

Designed like a pop up shop, Singular is an area of the show that invites buyers and the press to explore each of the six brands on display there. Welcoming brands that have mono-products or capsule collections, the exhibitors in this space are typically new to both the market and the show. Innovative and creative, they’re often bringing game-changing products!

At the summer edition of Playtime Paris, Singular will feature a variety of items. They range from terrific tutus to mats designed to take playtime outdoors, as well as underwear specially designed for moms, thoughtful kids clothing, and play dough that is 100% non toxic and compostable.

 

And many more in Paris, New York, and Los Angeles!

In addition to these dedicated spaces in Paris, you’ll find new exhibitors throughout the aisles of each event! Bringing toys, innovative concepts, wellness, new ideas, accessories, exciting opportunities, unique fashion, and fresh perspectives, we can’t wait to meet these new exhibitors for the first time!

Also in Paris: Hippo Parade, Arnacoeur, WallTales London, With Spots, Two in a Castle, Caminito Shoes, Mellow Me, Bardot Junior, Plé a, The Chubby cheeks cluB, Ehyun, Bohè, Astra Bloom, Baby Sneakers Paris, Kavat, 2 Stories, Lupo Lusso, Cadhan, 0904!, WooWoo London, Lapinchou, Ben & Lola London, Das Meninas Infantil, Hens & Roosters, Maison Ava Bébé, Playful Monday, Cocete, Gertrude, Les Deux, Kissy Kissy, NAW, Eight Thousand Miles, D.D. Step, Stitch & Walk, Catimini, Seabass, Lelli Kelly, Q for Quinn, Blue Ribbon, MinEgen, Camille, Huckleberry Lane, Joey & Pooh

New in New York: The Smiley Crab, Jera Mini, Kupp’, Storq, Klee Naturals, Maaji, Lovi, Klippan, Mello Maison, Just Dutch, Love and Grow Clothing Co, Bonjoy Baby, Ame & Lulu, Shuless, Atelier Pierre, Mr. Maria, Terry Tots, Mini Cools, Das Meninas Infantil, Mio Cotton, Lelli Kelly

First timers in Los Angeles: Nipperland, Tiny Fish, Arsène et les pipelettes, Little Shroomie, The Beaufort Bonnet Company, Early Sunday, Louis Louise, Poupette St Barth, Canopea, Mint Mint Baby, Love Time, Lil Olives, Maileg, LydaBaby, Coton PomPom, Belan.J, Sugar Standard, Copenhagen Colors, Merino Kids, Native Shoes, Poupée, Winnie + Crew, Donsje Amsterdam, Mama Coco

 

We can’t wait to welcome these new exhibitors officially into the Playtime community at our events this summer! Get your pass to meet these first timers and hundreds more brands you already know and love in Paris and New York. For The Tiny Show on Tour Los Angeles, pre-register here.

 

Header image from Siri Kids
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Madeline Blankenship
02/06/2026
Madeline Blankenship