In celebration of our summer theme, Playtime Fest, press play on “Sympathique” as you read this article!

Each season we team up with the organization Promas to highlight a selection of French labels exhibiting at our events. From bold collections to timelessly chic styles, they cover a range of genres while capturing that certain “je ne sais quoi” that makes them effortlessly cool and undeniably French!

Let us give you a preview of these French labels you’ll find at Playtime Paris, Playtime New York, and The Tiny Show on Tour Los Angeles!

 

Loir Paris

An incarnation of French elegance, Loir Paris is timeless and refined while producing in a way that is respectful to both planet and people. In their sustainable fashion collections, each piece has a story to tell and a heritage to be passed on. Inspired by France’s traditions of responsable materials, thoughtful silhouettes, and delicate embroidery, Loir Paris carefully crafts each garment to be treasured for generations to come. With a modern focus on using 90% organic, responsable materials, Loir Paris is an elevated brand that celebrates its heritage through each of its timeless pieces.

Get your pass to meet Loir Paris at Playtime this June!

 

Club Trésor

Club Trésor is a unique brand that uses only what already exists for their collections. They source dormant fabrics in France and Portugal to create incredible new garments with a very limited environmental impact in limited series that make them even more special. Their thoughtful silhouettes are also designed to grow with children, allowing them to be worn for longer by the same child before being passed on. Club Trésor’s mascot, Bobby the Beaver, acts as the perfect personification of the brand. He carries a shovel and is always in search of hidden treasures, which the Club Trésor team transforms into exciting kidswear for little ones everywhere.

Shop their creative collections at Playtime Paris!

 

Kidiwi

Designed to keep traditional techniques alive while creating garments for the children of today and tomorrow, meet Kidiwi. Created by a mother and daughter, they wanted to start a brand that reflects their values. Thus was born Kidiwi, a brand that celebrates hand smocking, embroidery, and that has a positive impact on its employees as well as the children that wear their products. Each collection immerses kids in their universe that is poetic, enchanted, and joyful. Their timeless creations are classic, while remaining innovative. Inspired by the joys of childhood, each design carries the mark of French elegance.

You’ll find their latest collection in Paris and New York this summer!

 

Maquis & Kids

Crafted exclusively by women in their own Corsican factory, Maquis & Kids creates clothing with soul and charm. Designed and crafted with passion, their collections feature faded colors and soft fabrics that celebrate the beauty of nature. Made with quality materials, their pieces are as durable as they are beautiful. More than just another brand, Maquis & Kids is a human project that combines the talent and savoir-faire of seamstresses in Corsica with the creation of irresistibly cute children’s clothing.

Explore their latest designs at Playtime Paris this June!

 

Louis Louise

Inspired by the birth of the founder’s daughter, the French label Louis Louise creates refined, poetic collections season after season. Their garments bring together delicate prints, quirky cuts, and romantic lace to create pieces that are unique, yet timeless. With their own well-defined, recognizable style, Louis Louise creates pieces for babies, kids, and women. Blending classic elements like collared necklines and retro silhouettes with modern prints and colors, each collection is fashion-forward and fun.

Louis Louise will be at Playtime New York and The Tiny Show on Tour Los Angeles!

 

Lilinoa

Vintage inspired and made with careful attention to detail, discover Lilinoa! Timeless and poetic, their collections are equally durable to withstand the daily adventures of 3 month through 6 year olds. Carefully crafted in workshops in Portugal and India with exceptional savoir-faire, Lilinoa’s products are embodiments of authenticity and simplicity. They take their time with each step to ensure that their clients and creators are safe and happy. Celebrating the precious link between mothers and children, Lilinoa let’s their values guide them throughout the creation of their collections.

Meet Lilinoa at Playtime Paris June 27-29!

 

Risu.Risu

Crafted exclusively with organic cotton, Risu.Risu’s collections are made up of eco-friendly essentials for babies and children. Their dyes are as sustainable as their cotton, and free of dangerous PFAs. Like many of their fellow French labels, Risu.Risu favors timeless silhouettes that never go out of style. They take classic elements and reimagine them with a touch of whimsy. Designed in Paris, all of their products are made in Spain in a small family workshop in Barcelona. All of this comes together to form collections that are soft and safe for the children that wear them and the planet.

Discover the latest from Risu.Risu at Playtime New York!

 

Sunchild

Inspired by travel, adventure, and freedom, meet Sunchild! This brand was born under the Marseille sun with the dream of offering children fashion that celebrates an eternal summer. Designed for 2 to 18 year olds, their collections give a casual, chic twist to everyday essentials. Influenced by sportswear and bohemian vibes, their swimwear and clothing is all made with high quality materials. Unique in its character and timeless in its allure, Sunchild is a brand that thrives wherever the sun shines!

Explore their new collection in Paris and New York!

 

Antoinette Paris

Crafted for prince and princesses everywhere, Antoinette Paris brings traditional clothing to a new generation of children. Sophisticated and refined while remaining comfortable, their products feature Haute-Couture details like delicate hand smocking and embroidery. Inspired by Marie Antoinette and French arts, their collections are crafted with noble fabrics sourced in France and Spain. Made for littles ones from birth to 10 years old, Antoinette Paris allows children to feel like they’re walking the gilded halls of Versailles, no matter where they are.

Their new collection will be on display at Playtime New York!

 

Bachaa

Drawing inspiration from their lives, travels, and children, the partners and founders of Bachaā celebrate craftsmanship and a vintage spirit through each collection. Their sustainable, high quality clothing is made in an ethical, responsible way in terms of both their workers and the planet. Resulting in bohemian, poetic fashion that brings retro clothes to modern wardrobes, nearly everything is handmade at Bachaā, including their prints. A celebration of timeless techniques, quality materials, and ethical production, Bahcaā brings together French elegance and sustainability in the most beautiful collections.

Step into Bachaā’s poetic universe at Playtime Paris!

 

Discover their collections at Playtime Paris: Maquis & Kids*, Club Trésor*, Marie Puce, Loir Paris*, Hello Simone, Lilinoa*, Lison Paris, Arsène et les pipelettes, Bachaā*, Sunchild, Tartine et Chocolat, and Kidiwi.

Meet them at Playtime New York: Louis Louise*, Hello Simone*, Kidiwi*, Arsène et les pipelettes*, Risu Risu*, Louise Misha*, Antoinette Paris*, Sunchild*, and Tartine et Chocolat*.

And at The Tiny Show on Tour Los Angeles, youll find collections from: Louis Louise and Arsène et les pipelettes.

 

We can’t wait to see these French labels and more at our events this summer! Get your pass here to meet them in Paris and New York. For Los Angeles, pre-register on CMC’s website here.

Make sure to follow us on Instagram, where there will be more highlights of French labels during the shows in partnerships with Promas and Pirouette!

 

*Their participation is supported by Le Défi

 

Header image from Bachaā
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Madeline Blankenship
28/05/2026
Madeline Blankenship