Lifestyle
Discover The Design Hunger Prize Winners For Winter 2026 
As the leading digital magazine for inspiration and discovery within the lifestyle, interiors, and fashion sphere, Design Hunger is a global reference for design professionals and passionates alike. With expert eyes, the magazine’s founder, Grethel, and her team explored the exhibitors for this edition of Playtime Paris to select the eight lifestyle and accessory labels that stand out the most. The brands they chose are the Design Hunger Prize winners for Winter 2026, identifying them as market leaders. Let’s meet this season’s winners and learn why they were chosen!
“It’s officially time to announce the Design Hunger Prizes for Winter 2026. This year’s selection celebrates eight lifestyle and accessory brands created with care, clarity, and purpose.
Inspired by Playtime’s theme, “Made With Love,” our winners share a common thread: thoughtful design rooted in real life. Each brand brings together craftsmanship, creativity, and intention as they quietly shape how families live, play, and grow today.
Playtime Paris continues to be a place where meaningful discovery happens and the next season takes form. These eight winners embody that spirit, and we’re proud to share their work.”
Born from a simple but powerful idea — let kids be kids — Kid’s Concept reimagined how children’s spaces could look, feel, and function. By bringing together toys, child-sized furniture, and interior pieces, the brand creates environments that invite imagination, role play, and everyday creativity.
Rooted in Scandinavian design and a deep commitment to sustainability, Kid’s Concept favors FSC-certified wood, durable materials, and timeless forms. Thoughtfully designed from a child’s perspective, their pieces encourage open-ended play while blending seamlessly into family homes.
Fresh, joyful, and full of color, My Name Is Ole is a new brand that immediately caught our attention. Launched just a few months ago, Ole brings together gift packaging, foldable bags, ribbons, and backpacks. These playful objects are designed to turn everyday moments into something a little more special.
Shaped by decades of experience in luxury packaging and product design, Ole feels both new and grounded. With its colorful world and cheerful spirit, the brand blends functionality with imagination — a natural next chapter from the family behind Sticky Lemon. My Name Is Ole is just getting started, and we’re excited to see where it goes next.
Senger Naturwelt stands out for its deeply rooted commitment to mindful play and responsible craftsmanship. Created as a quiet response to mass-produced toys, the brand’s animal companions are designed to leave space for imagination. Their simple, soulful forms invite comfort and emotional connection rather than overstimulation.
Made entirely from natural, pollutant-free materials, each piece reflects a rare level of care: handwoven organic cotton plush, fillings of sheep’s wool, spelt husks, or cherry pits. Thoughtful inside and out, Senger Naturwelt is a beautiful counterpoint to throwaway culture.
Konges Sløjd brings warmth, softness, and quiet joy into family spaces through thoughtful home and decor design. The brand approaches everyday life with care and humour, designing pieces that support the beautiful ups and downs of parenthood while adding a sense of ease and beauty to the home.
Known for its distinctive color palette & retro design, gentle materials, and imaginative prints, Konges Sløjd’s home and decor pieces feel both fun and refined. Designed to enchant daily rituals without overwhelming them, the brand proves that children’s spaces can be comforting, expressive, and beautifully considered.
BonBou stood out for its thoughtful approach to baby skincare — gentle, refined, and deeply intentional. Created as an extension of Oui BeneBene’s philosophy, the brand focuses on the very first contact with a child’s skin, developing organic formulas made with carefully selected ingredients and certified by ECOCERT COSMOS.
Rooted in research and heritage, BonBou’s line is enriched with daisy extract, offering calm, nurturing care suitable from newborns onward. Paired with a soft, elegant design language, BonBou brings a sense of quiet wellness to everyday rituals. They prove that baby care can be both safe and beautifully considered.
Petit Poirier brings a joyful, intelligent take on children’s accessories — where creativity, sustainability, and emotion come together. The brand is rooted in the idea of growth, designing pieces that evolve with children and encourage longer use, less waste, and easier everyday dressing.
From removable patches and playful brooches to embroidered bows that add warmth to children’s spaces, Petit Poirier turns accessories into storytelling tools. Fun, adaptable, and consciously made, the brand proves that responsible design can be lighthearted.
Done by Deer stands out for its approach to everyday life with babies and toddlers, designing essentials that feel joyful, functional, and beautifully considered. Created in Denmark, the brand blends modern Scandinavian design with fun details that speak to both children and parents.
From toys and tableware to interiors and baby gear, each piece is designed to support daily routines while bringing a sense of warmth and personality into the home. Carefully developed, Done by Deer captures what parenthood today looks like — practical, design-led, and filled with small moments of happiness.
Le Chocolat des Français turns chocolate into a true design experience — where taste, art, and joy meet. Crafted in France using rigorously selected natural and organic ingredients, each chocolate is as serious about flavor as it is playful in spirit, with pure cocoa butter and no unnecessary additives.
What sets the brand apart is its bold visual identity. Every wrapper is designed and signed by an artist, transforming each bar into a small, collectible artwork. By bringing together indulgence and illustration, Le Chocolat des Français proves that design can delight all the senses.
Congratulations to the Design Hunger Prize winners for Winter 2026! We can’t wait to discover their latest collections at Playtime Paris in just a few weeks. Buyers and other professionals can get their pass to meet them there.
New this season, Grethel will also be taking appointments with brands Sunday, January 25 during the show. As the founder of the design and marketing agency, Studio Unika, Grethel will offer strategic guidance on brand imaging, visual identity, and image creation to those who book a session. Brands, save your spot for these meaningful meetings here!
Thank you to Grethel and her team for sharing their selection and why they chose these brands as this season’s Design Hunger Prize winners. As you explore Playtime Paris January 24-26, keep an eye out for this sticker on brands’ booths, identifying them as Design Hunger Prize winners!
