Every season, our expert team works tirelessly to select first time exhibitors to be part of Playtime Paris and Playtime New York. They each add something fresh and exciting to the strong offer of returning exhibitors that join the shows season after season. A small selection of these first timers are chosen to be put in the spotlight via the New Now and Singular spaces at Playtime Paris, two areas that are dedicated exclusively to first time exhibitors.

In both Paris and New York, a diverse range of first time exhibitors can be found throughout the aisles, making the selection at both shows always feel exciting and new. Offering innovative fashion, creative toys, modern wellness, fabulous footwear, the perfect pajamas, and so much more, you won’t want to miss meeting these first time exhibitors that will be on display this winter. Let us introduce you to the New Now and Singular selection, as well as a few other first time exhibitors!

 

New Now

A longstanding space at Playtime Paris, New Now has welcomed countless brands that have become industry staples since starting there. From The Sunday Collective and The New Society to Goldie + Ace and Brunobruno Nation, the New Now space acts as Playtime’s incubator for a mix of new brands and those that are expanding into the global market. This season, the space will welcome eight first time exhibitors with fashion or shoe collections that are sure to stand out. Ranging from classical pajamas to creative knitwear, super stylish shoes to reimagined playful essentials, they’ve got it all.

 

Singular

The Singular space at Playtime Paris was born several seasons ago to open an area of the show to innovative new labels that are reinventing the kidswear market. Having welcomed creatives like La Canopée, Little Nomade, Teenflo, and more, there is always something exciting to be discovered. Designed like a pop up shop, Singular is welcoming to all visitors in search of creativity and innovation. This season, you’ll find emotional outerwear, creative costumes, unique fashion, kid-safe makeup, and so much more.

 

And so many other first time exhibitors at Playtime Paris and Playtime New York…

Covering every product category, age, and sense of style, these newcomers can’t be missed! Colorful bedding, classical fashion, creative styles, wellness and care, made for baby, and plenty more are waiting to be discovered at The Big Small Shows!

These first time exhibitors will be in Paris > Naobi Baby, Alma Kids, Le Chocolat des Français, BeneBene, ManyMonths, Coéga Sunwear, Joli Nous, Kid’s Concept, Knitas, Bon Beau Joli, North Baby, Les Pas Petits, Maison Coco, Kindred, Casadora Baby, Tommy Hilfiger, Calvin Klein, Walkey, Morelli, DèPio, Tropesa, Katia & Bony, Teeny Tiny Market, Pisamonas, Blue Marlin, Cacatoès, Son and Daughter, MiniMoca Sweden, Mazzanne, My name is Ole, Pine Cone, DL1961, Elephantito, Mr. Loutre, Tiny Tribe, Ösno, Maison Bornne, La Petite Alice, Dagobert….

More first time exhibitors in New York > Affenzahn, Studio Bohème, Blue Francis, Stych Accessories, Musee, Chief Imagination Officer, New Grain, Sevva, Ocean Olive, Comfy Cubs, Tiny Advocates, Deolinda, Bestaroo, Poppyland, Happy Camp3r, Koslux, Little Gusto, Native Shoes Canada, Azarhia, Parfum de Fit, Purebaby, Rufflebutts + Ruggedbutts, Divine Creations, Zubii, Minono, Patique, La Boutique by Dondolo, ManyMonths, Phi Clothing

 

We can’t wait to explore the collections from all of these exciting first time exhibitors in just a few weeks! Make sure to stop by New Now and Singular at Playtime Paris, and keep your eyes peeled for amazing first time exhibitors in both Paris and New York as you walk the aisles.

Click here to get your pass to meet them all at Playtime Paris (January 24-26) and Playtime New York (February 8-10).  Explore the full list of exhibitors for both shows here to plan your visit.

 

Header image from Maru+Bo
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Madeline Blankenship
30/12/2025
Madeline Blankenship