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The Complete Offer Awaiting You At Playtime 
This winter, the complete offer of collections that will be on display at Playtime Paris and Playtime New York will be more comprehensive than ever! Covering every age, price range, and style that contemporary families are looking for, the collections will meet the needs of every store’s customers. Making buying more efficient for retailers from around the world, we can’t wait to unveil the categories they’ll be able to explore from more than 500 international brands at the two events.
To give you a sneak peek at the categories, our experts have made a selection of some of the brands you’ll meet within each to introduce you to the complete offer you’ll discover this winter. Though far from comprehensive, and with many brands covering multiple categories within their collections, this is just a taste of what’s waiting for you at the leading trade shows in Europe and the Americas. Let’s dive right in!
What better way to kick off our complete offer than with toys and playthings? Built around fun, these leisure items also help kids as they develop. From motor skills to social situations like sharing, toys and leisure activities are essential for little ones as they grow. At the shows this season, you’ll find everything: dolls and soft toys, wooden wonders, creative costumes, and so much more!
As well as: Dimpel, Senger Naturwelt, Teeny Tiny Market, Coocoonari, Käthe Kruse, Tun Tun, Apple Park, Ambosstoys, Kids Concept, and more!
Sneakers, snowboots, first steps, loafers, barefoot… the list goes on and on! From babies to teens, fashion-forward to functional, classic to avant-garde, the shoe and sock brands you’ll find this winter come from around the world to accompany little ones as they grow. We’ll dive deeper into the full list soon, so stay tuned here on our magazine!
And also: Gang of Monsters, Steve Madden, Tip Toey Joey, Igor, Babybotte, Melton, Boatilus, Easy Peasy, Bundgaard, Shoo Pom, and more!
From delicious chocolate to the coolest wrapping paper, sophisticated jewelry to unmissable trinkets, there will be great gifting products to add to the point-of-purchase to create a complete offer! Whether in store or online, these little items can make all the difference.
New additions to the family require plenty of products, so make sure your store is stocked with all the essentials! Perfect for baby shower gifts and heirloom items to be passed on from sibling to sibling or between families, there will be garments, accessories, teethers, toys, muslins, and more for the littlest members of the family.
And so many others like: Luu Kids, Kynd Baby, Naturaborn, Babyface, Tane Organics, More Than Babies, Bonsie, Silly Silas, LydaBaby…
No house is a home without the right lifestyle products! Contemporary families are looking for items that blend form and function, creating homes that empower kids to be kids without sacrificing the adult aesthetics. The lifestyle brands coming to the winter shows have products that perfectly balance the needs of parents and kids. From kid-safe knives for little chefs making their first meals to beautiful bedding, high chairs, and decor, take a peek at what the shows have in store!
Confidence building makeup, gentle skincare that’s safe for the whole family, bath bombs, and more are waiting to be discovered among the complete offer in Paris and New York! As modern families put more stock in wellness, established labels and newcomers to the market alike are creating products that are safe for kids to use and help establish healthy habits that last a lifetime.
While there are too many to include in this introduction to the Winter 2026 exhibitors, the fashion brands that will be on display will complete any offer! From unisex styles to avant-garde, minimalist to modern motifs, and everything in between, we’ll reveal more brands as the season continues, so make sure to follow along in our articles and newsletters!
And hundreds more like: The New Society, Bobo Choses, Tinycottons, Sproet & Sprout, Hello Simone, Arsène et les pipelettes, American Vintage…
We can’t help but mention one of strongest fashion trends we’re seeing – timeless styles are taking over. A broad term covering a range of styles, we’re seeing silhouettes from the past being brought to the market in innovative ways, traditional techniques like smocking taking the lead, and classic elements being found in contemporary styles. Tradition is getting a new take in these collections that blend timeless style and impeccable expertise.
As well as: Bimbalò, Pernille, Little Paper Kids, Marie Puce, Calamaro Baby, Petite Hailey, Baby Gi, Patachou, Early Sunday, Bebe Sweeny, Mariella Ferrari…
Parenthood is never perfect, but these products are designed to accompany them as they go about daily life with kids. From clothes adapted to breastfeeding and pillows to keep expecting mothers comfortable to stroller accessories that carry all the essentials and keep hands warm, these are just a few of the parenthood products that will be in the aisles of Paris and New York!
Designed for the ski slopes or the beach, there will be resortwear perfect for accompanying your clients as they head on vacation next winter! Leaders in the outerwear and swim sectors will have all the essentials, as well as a few brands expanding their offering to include these categories.
And brands like: Coéga Sunwear, Sand Mother, Roarsome, Hatley, Minnow, Shade Critters, PQ Swim, Salted Stories, and more!
Bags of every shape, sunglasses, hair accessories, and patches – oh my! The full range of must-have accessories will be on display at the winter shows. We’ll be diving more in depth into this category soon, so stay tuned for the full lineup!
And so many more like: Grech & Co, Lil’boo, Zomi Gems + Tiny Treats, Billy Loves Audrey, Bits & Bows, Knitas, 4Kix, Tête de Lylotte, Bari Lynn…
Printed or plain, fitted or loose, the pajama offer is sure to please every child! Sleep is so important, especially as children grow, so make sure they get the best rest in pajamas made with their comfort in mind.
But the party doesn’t stop there: Katia & Bony, Angel Dear, Sweet Bamboo, Bestaroo, Bon Beau Joli, Magnetic Me, Pouf, Mini Dreamers, and more!
Over the past few years we’ve seen many brands expand to include more product categories. From Halcyon Nights making backpacks to Sticky Lemon adding more fashion to their repertoire, a lot of big brands are experts in a little bit of everything! Outerwear, accessories, shoes, and products from bed to bath time, these are just a few of the multidisciplinary brands you’ll meet!
Not to mention: Donsje Amsterdam, Mazzanne, Fleur Harris, MarMar Copenhagen, Done by Deer, and so many more!
The complete offer that will be at Playtime Paris and Playtime New York is unparalleled! Catering to every need and want of contemporary families, the selection of international brands spans from pregnancy to newborns, toddlers to teens, and everything in between. Though far from comprehensive, we hope this breakdown of the different categories you’ll find has you excited! Discover the full brand lists here, and make sure to get your pass here to attend the Winter 2026 editions of The Big Small Shows!
P.S. Stay tuned for plenty more highlights of the brands you’ll meet coming soon to Playtime Magazine!
