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2025 Earnie Award Winners 
The 2025 Earnie Award winners have just been announced, and we’re so excited to see that all of them are from our community! As the sponsor of these awards, we’re happy to highlight the nominees and winners at each edition of Playtime New York. Given out by our partner Earnshaw’s, they are renowned in the kids’ fashion and lifestyle industry for identifying the latest leaders in the market for each category. The nominees are announced in the summer and then voted for by fellow industry professionals to select the main player for each sector.
Without further ado, let us introduce you to the 2025 Earnie Award winners from the Playtime community!
Celebrating the free spirit of Amsterdam, the fashion brand Scotch & Soda stands out for its strong style. As champions of individuality, authenticity, and self-expression, their unique designs reflect their bold identity. With innovative color combos and stunning design details, Scotch & Soda stood out this year for its exceptional Boys’ Apparel
Based in Peru, Baby Club Chic is a family business specialized in baby and children’s clothing made with 100% Peruvian Pima Cotton. Renowned for its quality, their Pima Cotton collections are also ethically made. In addition to their luxurious materials, Baby Club Chic’s designs have a classical touch. Their designs feature elegant silhouettes and subtle colors, as well as motifs that are playful yet sophisticated. We understand exactly how Baby Club Chic was awarded for their Baby and Toddler Apparel!
Started by a family four decades ago in Missouri, United States, Wee Ones has been a standout for their accessories ever since. Having passed to another family in 2010, Wee Ones has expanded their accessories to include sun hats and printed socks in addition to their iconic bows. With all these wonders that add the perfect finishing touch to any outfit, it’s no surprise Wee Ones has been awarded the 2025 Earnie Award for best Accessories brand!
The 2025 Earnie Award winner for children’s footwear is the iconic Mini Melissa! Since 1979, Mini Melissa has been transforming plastic into extraordinary shoes. 100% recyclable and cruelty free, their flexible footwear is comfortable and durable. From sandals to flip flops, boots, and sneakers, Mini Melissa is a great choice for the leading footwear brand of the year!
Responsibly sourced and designed with intention, DL1961 is this year’s winner for their exceptional denim. Rooted in vertical integration, their production chain is full of like-minded facilities. Fabricated in their own family-owned factory, each denim product is made to be customer’s favorite jeans, tops, and outerwear. With innovate practices that continue to evolve for the better, DL1961 is revolutionizing the denim sector.
Designed to make people of all ages smile, gifts from Iscream are incomparable! Colorful and creative, their pillows, bags, apparel and more bring a sense of fun to every home. With their motto “Make the ordinary a little more extraordinary”, we’re so glad this brand has been awarded for their exceptional gifting options.
The renowned Danish brand, Molo, has been given the 2025 Earnie Award for their outstanding Girls’ Apparel. Well known for their exceptional prints, Molo is a brand that has been making waves in the kid’s fashion industry for more than 20 years. With a dedication to sustainability and putting children first in their designs, their collections are marked by styles that resonate with kids and their parents.
With a firm belief that childhood is meant for joy, exploration, and creating lifelong memories, Appaman makes outstanding collections season after season. They’re on a mission to simplify the lives of parents by offering high quality products that are stylish and durable. Appaman’s outerwear is versatile, designed to be perfect for school, weekend adventures, and everything in between. They’re a logical recipient for the Outerwear Earnie Award!
Classic styles get a modern take in products from Angel Dear. With a strong attention to detail, their collections are sophisticated, without being serious. Exceptional softness is the cornerstone of Angel Dear, with baby’s comfort being the guiding principle beind every design. Far from basic, Angel Dear is the epitome of modern luxury, and their sleepwear is no exception! Congratulations to them on winning for their sleepwear this year!
Known for having the best tutus around, Petite Hailey is a unique kids brand. Rooted in the Southern California lifestyle, they’ve been providing high quality dresses and tops ever since they launched. The brand has continued to evolve and expand into other categories like a boys casual line and loungewear, but it’s still best known for its exceptional, elevated dresses. Petite Hailey is a logical winner for the 2025 Earnie Award for Special Occasions!
For sustainable swim and sunwear, most retailers know not to look further than Flap Happy! Using recycled plastic bottles and breathable, eco-friendly fabrics that dry quickly, their UPF50+ products are easily recognized for their playful prints and bright colors. Free from chemicals, Flap Happy is dedicated to creating products that are sun-safe while still creating a better tomorrow for children and the planet, which is why they were awarded for the exceptionally sustainable practices this year.
The swim specialist Planet Sea has been making waves since 1999. Based in Miami and made in Brazil, their swimwear is unique, fashion-forward, and comfortable. They’ve been tirelessly working to evolve their products to be even more stylish and safe. With hi-tech fabrics, UV safety features, and handmade embellishments, Planet Sea stands out in the swimwear sector.
A brand that’s designed for the spirit of the times, Lucky in Love is all about tennis, golf, and pickleball fashion! Awarded for their tween style, this brand is encouraging movement – but make it fashion. Worn on or off the court, their styles bring bright colors and fun patterns to the sportswear category.
Created and designed with a sense of love for the children who will wear their products, meet KicKee! In celebration of all the small moments of recognition and love that come with parenthood, their collections have continued to grown from pajamas to include home decor, sleep bags, everyday clothes, and their award-winning underwear.
Congratulations to the 2025 Earnie Award Winners! We’re so honored to be the sponsor for these prestigious prizes given out by Earnshaw’s.
Keep an eye out for some of these winners and future award-winners at Playtime Paris and Playtime New York this winter! Fellow brands, there’s still time to apply for a booth at the kids’ fashion and lifestyle industry’s leading events: fill out your application here!
