There are a few things everyone should know about Playtime. First, the Playtime team is a small group of passionates who work tirelessly to put on these big events – that’s where our motto « The Big Small Show » comes from. Second, we love immersing visitors and exhibitors in a seasonal theme at each edition of Playtime Paris and Playtime New York. From dreaming big to travel or the summer Olympics, we center the shows around a unique concept. While we usually reveal the season’s theme as you enter the shows, for Winter 2026 we wanted to do something different.

Our theme this season will be « Made With Love ». This vision is centered around the passion projects that bring us all together season after season. One of the key ideas behind this theme is the French concept of a « fil rouge ». Literally translated as a red thread, it’s a guiding force that leads us through a story, as well as the thread that connects all of us within the Playtime community. « Made With Love » is also about expertise: the savoir faire of specialists in the industry, family brands that have been passed from generation to generation, labels that stand out for their sustainable practices, or even collaborations that bring the strengths of two brands together.

Every month leading up to the shows we’ll be weaving this fil rouge with stories from our community. Each article will highlight a different theme, with this first one introducing you to the Playtime Team. The outstanding people behind our events each bring their passion and expertise to make Playtime what it is. Let us introduce you to who they are, each of their roles, and what Playtime means to them.

 

Sébastien

kid's market expert

Playtime, above all, is a family story. Co-founded by our CEO, Sébastien, and his mother Hortensia, it has always been a special place where thousands of people from the same professional background come from around the world to meet. Sébastien is an international person in and of himself. Born in the U.S. to a Bolivian mother and Polish father, he then grew up mainly in Paris, France. He now lives in the countryside an hour from the city with his wife and two daughters.

Sébastien’s favorite part about his role is that he gets to meet people from around the world and exchange ideas with them. Being able to constantly ask questions is another thing he loves, and is how he drives Playtime forward. For him, Playtime offers the opportunity to step outside of one’s work and talk to others. It’s a moment suspended in time where we can enrich and broaden our vision of the profession by meeting with our clients and seeing ourselves through their eyes.

Sébastien has a particular affection for brands that have a strong, unique identity. Visions that set them apart from others and an extremely creative approach really draw his eye. Brands like Maison Mangostan, Wolf&Rita, Tia Cibani, and Paade Mode offer a few examples of these attributes. Molo, Mini Rodini, and Bobo Choses are another few who have been remarkably creative for many years.

‘Playtime is, above all, a special place where thousands of people from the same professional background come from around the world to meet.’

As for the Playtime Team itself, Sébastien finds the current team to be a family. A family for each other, but also for the brands that exhibit and all the partners they work with. The total commitment from everyone on the Playtime Team translates, for him, into a sincere and passionate desire to create the best event each season for the benefit of brands and buyers. Above all, he finds the team generous. They spare no effort in putting into place the elements required for everyone’s success. Despite the impossibility of the task, it’s an idealistic team that wants everyone at Playtime to leave our shows with a smile on their face!

 

Chantal

kid's market expert

Chantal is a mother of one living in St. Malo, France. She met Playtime 19 years ago as an exhibitor with her kid’s swimwear brand, and joined the company 10 years ago as its Event Director. In this role, Chantal has a 360° perspective on and responsibility for everything about the shows. She creates strategies, thinks about new projects, and helps bring them to life. Chantal coordinates and manages the teams within the global Playtime Team, which she loves. She spends a lot of time making decisions, listening, and trusting the experts she’s surrounded by.

Since Chantal works with the different teams, it’s important she maintains a global vision of the events. To do this, she keeps in mind Playtime’s DNA and looks at the shows from different angles to get a fresh perspective. She imagines she’s a buyer, an exhibitor, or a visitor at the show. Chantal cultivates a good sense of how these different perspectives view things by getting as much feedback as she can during the shows. She asks everyone what their needs are and how Playtime can help them grow and connect with the right people. Not everyone comes with the same goals, targets, and stories, so she strives to find the right balance for everyone, including Playtime.

Being at the show is a unique moment, and it allows Chantal to put her finger to the pulse of the market. She finds that it’s a tough moment for the industry, but believes this means there are opportunities to find new ways to create, sell, and buy differently. Chantal believes it’s important, now more than ever, to authentically be yourself. Whether a brand, buyer, or other professional, you have to do what makes sense for your business.

‘When I think about the shows, I visualize each part of them with different eyes and perspectives. I can be a buyer, a brand, a visitor, a member of the press…’

Playtime means so much to Chantal after 10 years and nearly two decades of knowing the company. For her, it’s about creativity, savoir faire, and working together with an open mind and respect. It offers brands, buyers, and visitors a place to meet in a friendly, efficient atmosphere, and she always leaves feeling inspired, too.

Playtime itself is a brand that is constantly building new partnerships with fellow experts. For example, they’ve invited the photographer Claudia Cabrero to be Playtime’s first ambassador this season. Chantal also loves the collaborations Playtime has built with press partners like Pirouette, Scimparello, and MilK, to name just a few, as well as the press office Kidding and different international artists it works with for each edition.  A brand that stands out to Chantal for its continuous growth season after season is The New Society. She remembers when the brand’s founder, Estefania, exhibited for the first time at Playtime. Since then, The New Society has grown to be one of the most well known kid’s fashion brands.

While every season is a big challenge because the events are a lot of work to organize, she knows the Playtime Team is ready to work together all year to make them happen. Chantal finds her role rich professionally and personally. She’s so happy to be part of the big small team of experts, and proud to be part of this channel that helps independent companies grow.

 

playtime team

Floriane

Floriane lives in a small village outside of Paris with her two sons. She’s been a Sales Manager at Playtime for eight and a half years now. What she loves most about her role is being at the heart of the kid’s universe and being in daily contact with brands from around the world. Floriane finds the creativity and dynamic nature of the Playtime community endlessly inspiring. She gets to discover new brands, spot trends, and watch brands reinvent themselves with each new collection. It’s particularly rewarding for Floriane when she sees brands connect with the right buyers. Seeing those partnerships grow from the first order to long-term relationships is always incredible.

Floriane sees Playtime as a creative, human-sized community where business and inspiration meet. She especially loves the energy of show days. Because the Playtime community is so international, each season feels like a global conversation of the latest ideas, trends, and opportunities. The shows give brands visibility and support as they make the right introductions, while buyers are able to explore a curated selection that saves them time and makes building their offer simple. As for visitors and press, they’re able to discover trends and learn the stories behind brands. Above all, Playtime feels personal for Floriane. The events empower people to see one another, listen and support each other season after season.

‘I love being at the heart of the children’s fashion universe and the daily contact with brands around the world.’

Floriane has several brand crushes that stand out among the thousands she’s met over the years. She’s followed Louise Misha since the beginning, and has always loved their bohemian spirit full of sun-kissed colors and lovely little details. Floriane loves how poetic the brand feels, and shares their values of empowering women, honoring craftsmanship, and committing to responsible production. Sticky Lemon’s boundless creativity and thoughtful story behind each collection always feels fresh to Floriane. She can instantly recognize Petit Pan’s fearless colors and graphic prints, and loves Pernille’s timeless, retro spirit.

 

Diana

Near the Parc Floral de Paris, Diana lives with her husband and two beautiful daughters. She’s been a Sales Manager at Playtime for two years now, and loves the close connection she has with brands. Getting to see them evolve, increase their visibility, and expand their business is rewarding to her. Diana equates Playtime to one of her favorite films by Jaques Tati that’s called “Playtime” as well. Both offer a view of the modern world through lenses of creativity and humanity. For her, Playtime celebrates the poetry of design, fashion, and childhood. She sees the trade shows as a gathering of brands, designers, and buyers from around the world for a dance of exchanges, encounters, and inspiration in a strong business environment.

When working with the rest of the sales team to choose brands for the shows, there are several criteria Diana, Floriane, and Kelly consider. Pricing, DNA, creativity, and international potential are top of mind for them. Among the brand’s she’s met, Diana loves Studio Noos’ bags, the nostalgic styles of Goldie + Ace, the bold attitude of Wynken, and the fairy tale products from Forivor, to name just a few.

As part of her role, Diana also helps select brands for the New Now and Singular spaces at Playtime Paris. These areas are exclusively for first time exhibitors, offering legitimacy to their portfolio by showing their work has stood out to Playtime’s expert team. The sales team selects these brands based on the previously mentioned criteria, as well as their storytelling, craftsmanship, maturity, and innovation. Both New Now and Singular are turnkey solutions for brands exhibiting for their first time, which also offer strong physical and digital visibility.

‘Playtime celebrates the poetry of design, fashion, and childhood. It’s a space where modernity and human sensitivity coexist harmoniously.’

Right now, Diana is seeing the kid’s market in a heightened state of sensitivity. She sees this as a reflection of current events around the world. While this is natural, it’s important to keep an eye on the potential impact to operations and strategies. Diana has also observed a successful rise in the pre-loved market. She thinks that is a great addition to the fashion cycle, while firmly believing there will always be a need for new collections to bring new voices to the world.

 

Kelly

Kelly lives in sunny Phoenix, Arizona in the United States with her husband and two sons, and she has another little boy on the way. Since joining Playtime three years ago, Kelly has seen the spirit of the company as a tight-knit, global team that feels like family. Kelly’s role in that family is managing brands across the Americas who are interested in exhibiting at the events. She loves connecting with both new and established brands to help them showcase their unique stories and collections. A few of her favorites are Organic Zoo and Wild Wawa who stand out for their quality, creativity, and ability to resonate with modern parents.

When reviewing brand applications, Kelly works with Diana and Floriane to consider several key factors. In addition to price, DNA, and international potential, they consider the brand’s story, how unique the label is in the current market, and the quality of their products to ensure the brands they choose for the events will excite buyers and visitors. Kelly is seeing the current kid’s market move more towards sustainability and individuality. She sees parents seeking eco-friendly materials paired with timeless, versatile designs that grow with their kids. Kelly believes brands with authentic stories and ethical production are gaining more traction as consumers increasingly prioritize transparency and quality.

‘The spirit of our company is rooted in a tight-knit, global team that feels like family.’

For  Kelly, Playtime is all about play time: working hard and having fun doing it! Because the Playtime Team comes from all over the world, Kelly sees their diverse backgrounds as a strength that gives the company a unique, global perspective. This results in a cross-cultural approach that, paired with the whole team’s commitment to excellence, creates dynamic events that foster creativity and connection. Kelly loves working with the rest of the team to bounce around fresh ideas, share brand discoveries, and brainstorm ways to enhance the events. Though her job is mostly remote, this makes coming together at the events feel like a fun reunion.

 

Louise

kid's market expert

Originally from South Carolina in the United States, Louise moved to New York City following her studies and opened a showroom. After attending a gathering of French brands sponsored by the French Trade Commission, she realized her expertise within the industry could really help international labels seeking to do business in the United States. She teamed up with Clare to form Global Beginnings, a consulting firm for small international businesses. Sebastien offered them a consulting gig which grew each year as Playtime grew. Since then, Louise’s role has evolved to her working with the rest of the Playtime Team, too. She works especially close with Kelly managing brands and agents in the Americas.

For Louise, work doesn’t feel like a job. It’s all about staying in touch with industry colleagues who are now friends. She loves brainstorming with the Playtime Team, and she always knows how to bring a smile to anyone’s face. She finds that Playtime is so clearly a family-owned business. The company’s authenticity and caring nature shine through every member. She’s seen it go through ups and downs, but has always felt like a member of this family.

In today’s kid’s market, Louise has observed a lot of anxiety. There are a lot of changes happening around the world, but she’s amazed at how the industry has been able to come together to help each other as much as possible. Louise has observed a decrease in competition and increase in cooperation as we’ve all decided to face these changes together.

 

Caroline

kid's market expert

Living in her hometown of Lille, France, Caroline has been working for Playtime for over four years now, which is a dream come true. She first discovered the company during her studies when she had to create a brand for a project. Of course, exhibiting her “brand” at Playtime was part of the strategy! Since joining the team, Caroline has loved everything she gets to be part of. Her favorite work involves exploring and creating new ways to promote Playtime to brands and buyers.

Caroline loves thinking about the global strategy and ensuring consistency across all communication, both from the company itself and its partners. She sees Playtime’s visual identity as more than a logo or a color palette. It’s a visual translation of the company’s spirit: creative, curious, and childlike at heart. As a family business, Playtime is also centered around strong values and connections. In order to maintain this across all channels, Caroline has defined a clear, distinct brand universe and DNA. She works closely with Laëtitia, the Artistic Director, to develop each communication element. She also works with the Community Manager, Lula, for digital content on Instagram. Following precise graphic guidelines, Caroline makes sure everything shares the visual language, color palette, and touch of spontaneity that makes it Playtime. Whether a press release, brochure, newsletter, or a social media post, each element is designed to align with this identity.

In addition to working daily with Laëtitia, Lula, and the Content Manager, Madeline, Caroline works with other teams regularly. She has weekly meetings with them to adapt the communication strategy to cover other teams’ needs for communication to brands and buyers according to their feedback.

‘As a family business, Playtime is centered around strong values and connections.’

For Caroline, every project and collaboration feels like a new opportunity to celebrate creativity and strengthen the bonds between the people that make this industry so special. She works with a diverse range of partners throughout the season, and finds it endlessly enriching. From Kidding press office to media members, content creators, stylists, and photographers, each brings a unique perspective to the industry. It’s Caroline’s job to ensure that all these voices align with Playtime’s vision while adding their own value. When considering new partnerships, she looks for shared values, authenticity, and creative relevance. Caroline looks for people and media that understand the Playtime universe. She values partnerships where both sides are inspired by each other, and that feel natural and authentic rather than commercial. Caroline believes it’s about building partnerships that tell meaningful stories and help strength the Playtime community and make it feel more connected.

Caroline sees today as a pivotal moment for the kid’s industry. She believes brands must prove their agility and ability to adapt to market changes. She advises them to be different, too, emphasizing that that’s where their value lies in the crowded market. One of the brands she loves and who is exceptional at this is C’era una volta. Caroline lived in Tokyo for two years at the same time as the brand’s co-founder and designer, Emanuela. Their shared love for Japanese culture created a special bond, in addition to Caroline’s love of their refined collections. In a completely different spirit, Caroline also loves the unisex style of Tom & Boy and Jelly Mallow’s bold patterns. The amazing lifestyle products from We Are Gommu also catch her attention each season.

 

Madeline

kid's market expert

Madeline has been the Content Manager at Playtime for four years, and she still can hardly believe it! Having grown up and studied in Ohio, United States, she and a friend went to Paris in 2022 to try finding jobs in France. She came across this position at Playtime, and couldn’t dream of a better career for herself. With a deep love for reading and a creative spirit that particularly comes out around Halloween, Madeline loves being able to write for work. As the Content Manager, she writes articles and newsletters, texts for signage, and creates content at the shows.

When preparing the editorial calendar for Playtime’s magazine, Madeline turns to several sources. Sometimes she’ll review what they did last year to see if there are any annual topics to cover. She also keeps her ears and eyes open, so whether she’s scrolling through Instagram or listening to a podcast (usually Kidswear Therapy by Pirouette!), she’s soaking up what’s happening in the market. With an affinity for trends, Madeline loves connecting the dots between different sectors to find the latest scoop.

As a sociable person, Madeline loves that this role allows her get to know the Playtime community on a personal level. Being able to speak with brands, buyers, and other professionals to learn the story behind their businesses is one of her favorite parts. The rich history behind each store, each collection, and each person fascinates and inspires her. One of her favorites is the crochet specialist Yaarn. The mother/daughter duo behind this brand are some of the kindest people you’ll ever meet, with collections that are equally outstanding. Since meeting them her first season with Playtime, Madeline has had a fondness for this label that carefully crafts heirloom pieces that are surprising, yet warmly familiar.

‘Learning the rich history behind each store, each collection, and each person is a privilege. I’m endlessly impressed by the creativity and dedication of our community.’

Madeline also loves working closely with other teams within the Playtime Team. Caterina recommends buyers to speak with at the shows or for articles. Diana, Floriane, and Kelly tell her about exhibitors, while the OrderWizz team provides information about brands on the platform. Of course, she works closest with Caroline, Lula, and Laëtitia on the communication for different channels. Working with Laëtitia on signage for the shows is one of her favorite parts of the season. It’s an opportunity to write differently, and always a bit of a challenge for Madeline – Laëtitia often has to ask for shorter phrases!

To Madeline, Playtime is a web. Woven together from fine threads that come from around the globe, they build something strong that shimmers. It catches people with an authentic warmth, building loyal relationships. It’s a delicate network, that sometimes can feel unsure as strong winds blow against it in the form of geopolitics. But it’s made of strong connections and intersecting points where common ground is found. Plus, webs are a little Halloween, so that’s just the cherry on top.

 

Lula

playtime team

For those who haven’t met her yet as a hostess or team organizer at Playtime Paris, meet Lula! As Sébastien’s niece, she’s been part of the Playtime story since she was 18, but she officially joined the team earlier this year as the Community Manager. Though she comes from France, she’s been enjoying the company’s flexibility for remote work by spending time in Mexico and Spain as well. As the Community Manager, Lula is in charge of all the online media, and she loves how creative this lets her be. Through visuals and words, she brings the energy and sprit of the Playtime community to life. Every post offers a new chance to tell a story and showcase the incredible brands, buyers, and other professionals that each make Playtime so unique. In her role, Lula is able to really connect with the Playtime community on a personal basis.

Lula finds the Playtime community to be inspiring, loyal, and deeply connected. The ecosystem of brands, buyers, and creatives she helps foster online is about real connections. Through posts combining aesthetics, storytelling, and a sense of expertise, she shares what Playtime does and the passion behind it. There is also a strong focus on highlighting community members, be they brands or buyers. It’s Playtime’s way of going beyond the trade shows themselves to promote, inspire, and connect professionals. Lula is always striving to make content that feels like the shows themselves: warm, international, and full of inspiration. She loves making reels, with her recent favorites being this team gather up and the announcement of Playtime’s ambassador, Claudia.

‘I love brining the energy of the shows and the spirit of the Playtime community to life through visuals and words.’

More than just the family business, Playtime is about connection and joyful moments for Lula. It’s a space where professionals can find inspiration and human connection. The events are warm, open, and truly international, creating a vibe that can’t be found anywhere else. Lula has particularly enjoyed meeting the brand Goldie + Ace, whose collections remind her of her own childhood fashion. She also would’ve loved to have Luè Kids’ butterfly wings when she was little! Lula has observed the kid’s market moving towards brands building real worlds around their values. Rather than just selling their products, they’re selling a story that resonates with customers. In the same way, Lula is part of a shift in Playtime’s communication to showing more of the team behind the events.

Lula views this evolution of the communication as a strong way to connect with the Playtime community beyond the shows. She loves being part of the thoughtful, kind, and fun Playtime Team. When working with other team members, Lula always feels like her ideas are heard and valued.

 

Laëtitia

playtime team

Laëtitia has been the Artistic Director for three years now, and it’s her you can thank for the conceptual theme this season! As the Artistic Director, she imagines each season’s visual universe and brings it to life. Drawing inspiration from all around her, she finds the city she lives in, Les Puces de Saint-Ouen, particularly stimulating. The open-air markets that the town is known for are like outdoor museums, which Laëtitia finds endlessly inspiring. She also turns to music, concerts, museum exhibits, travel, and Paris itself for inspiration.

Laëtitia loves the balance between imagination and reality in her job. She dreams up new worlds and brings them to life at the shows. At the start of each season, Laëtitia starts by defining a theme and color palette. Then, she starts working with the scenographer, Amélie, to turn these ideas into moodboards and 3D visuals. Together they start contacting suppliers to see how they can bring it all to life. Laëtitia finds that she and Amélie perfectly complement one another: she brings the visual narrative, while Amélie gives it form. Together, they tell a story and ensure the visitor experience is immersive and coherent from start to finish.

Days before the show, Laëtitia, Amélie, and the set up team come together to bring these concepts to life. They start with the main elements and signage, then begin to refine the decorative details, colors, and lighting. Laëtitia’s favorite part is Saturday morning when she and Amélie return for the show’s opening and experience the season’s unveiling alongside visitors.

‘What I love most is the balance between imagination and reality. Each season I dream up creative worlds and see them come to life physically at our shows.’

In addition to teaming up with Amélie, Laëtitia works closely with the communication team to ensure the art direction remains consistent across all platforms. She loves how collaboration is always at the heart of how the Playtime Team works.

Laëtitia summarizes Playtime in three words: creativity, community, and emotion. She finds that it’s much more than a trade show. Playtime is a meeting place where brands, buyers, artists, illustrators, and curious minds come together.  Two brands that stand out to Laëtitia for the worlds they create each season are Sticky Lemon and Bobo Choses. Both brands are poetic, colorful, and have a sense of humor, all of which really resonates with the Playtime universe.

It’s always incredibly moving, and even intense, for Laëtitia to see her ideas come to life after months of work in the beautiful event spaces in Paris and New York, as well as in Shanghai and Los Angeles. She feels excitement, weariness, and pride as she finds herself immersed in a reality that has been built from months working on visuals, dreaming of textures and lighting.

 

Amélie

playtime team

Since the summer of 2023, Amélie has been working with Playtime to bring the shows to life. As an artist and scenographer, she is responsible for the overall set design and selecting artists to exhibit, and ties it all together with current creative trends. Amélie loves the start of the season when the artistic direction begins to take shape. She works closely with Laëtitia, constantly exchanging ideas and pushing the creativity further. Together they turn global concepts into a concrete layout of spaces. The installation phase is another of Amélie’s favorite moments, where months of collective work finally take shape in reality. For her, it’s an intense mix of exhaustion and exhilaration as the team’s energy transforms into a living space. Amélie finds it to be truly magical.

Playtime is all about joy and creativity for Amélie. Every edition offers new opportunities to discover the richness of brands’ universes and craftsmanship. It’s a deeply human adventure, and she loves working hand in hand with the Playtime Team, especially Laëtitia. Over time, Playtime has become like a big family for Amélie.

 

Caterina

playtime team

With a life shared between France and her native Italy, Caterina splits her time in both countries with her husband, son, and daughter. While she’s been the Buyer Account Manager at Playtime for four years now, she finds herself as passionate and inspired as her first day with the company. Caterina loves the human connections she is able to cultivate through her role. She meets passionate people from around the world and builds relationships that go beyond business. She’s built particularly strong relationships with Yasmin from Cookie Dough Boutique, Emily from Advice from a Caterpillar, and Molly from Molly Meg over the years. Caterina is especially fascinated by buyers like these who create stores that reflect who they are, where one can feel immersed in their personality and vision.

In addition to maintaining buyer relationships, Caterina also searches for new stores to invite to Playtime. Her expert eye looks for retailers whose identity feels authentic. Clear visions, strong aesthetics, and a genuine connection to their community are key. She loves unearthing stores that reflect fashion and purpose, where each item tells a story. Caterina carefully considers the store’s curation, values, and how they engage with families and brands. Whether they’re well established or just starting out, she looks for stores that are dedicated to offering something meaningful, creative, and aligned with Playtime’s spirit.

‘What I love most about my job are the human connections. I get to meet passionate people from all over the world and build relationships that go beyond business.’

Caterina is also inspired by the colors and playful energy of the Playtime community. She loves meeting brands who know how to stand out and are able to create an identity that is instantly recognizable season after season. For example, Morning Mess Therapy’s unique style using Italian trimmings is one that Caterina finds particularly special. Teeny Tiny Market, a Colombian brand making toy food that is artistic and realistic, is another she loves.

While her role is largely individual, Caterina thoroughly enjoys the moments when she collaborates with other teams. She works closely with the communication team to develop strategies to engage buyers. Caterina also recommends retailers for social media posts and articles that will highlight their stores and stories. She supports the entire Playtime Team by sharing insights, analyses, and statistics to help everyone gain a better understanding of the market. Caterina loves being part of the international team at Playtime, especially the different backgrounds and experiences it brings.

To Caterina, Playtime is more than a trade show organizer. It’s a community made of people, bringing together brands, buyers, and visitors to connect and share ideas with one another. The meaningful collaborations and business opportunities, the real human connections are where the spirit of Playtime lies.

 

Sviatlana

playtime team

Sviatlana has been the Executive Assistant at Playtime for eight years now. Living near Paris, she loves the versatility of her position. Sviatlana manages a variety of tasks, from being in charge of activities that require rigor to establishing contact with partners. To Sviatlana, Playtime is a unique ecosystem that brings together a variety of professionals around a shared vision. This vision is about creating business opportunities while remaining true to creativity and product quality. It’s a human-sized trade show with a personalized approach.

Thanks to its global reputation in the kid’s industry, Playtime is able to offer international visibility to established brands as well as new ones. Sviatlana loves how the events facilitate authentic encounters between brands and buyers, while also creating the opportunity for them to discover the latest trends and inspirations.

Though there are so many amazing brands in the Playtime community, a few stand out to Sviatlana. She loves the romantic touch of Little Creative Factory who combines design, comfort, and a sustainable approach. Nobodinoz creates with beautiful materials, and Bisgaard’s products are renowned for their comfort and traditional craftsmanship.

 

Alexia

kid's market expert

For two and a half years, Alexia has been the Sales Administrator responsible for invoicing and payment follow-ups. Alexia approaches this sensitive subject with care and kindness, knowing that brands are doing their best to make payments on time. She strives to make each exchange as smooth as possible, showing understanding and offering support whenever she can. Because it can be such a stressful component, Alexia always tries to make sure all the invoices are taken care of before the start of the shows. This means the rest of the Playtime Team doesn’t have to worry about it, and nor do the brands. It allows them to focus on what they’re at the shows to do – sell their new collections.

For Alexia, Playtime feels like one big family. While she lives in Poland, she loves coming together twice a year at the trade shows. She gets to work with other teams throughout the year, but usually comes in at the final stage of each project. It’s a crucial moment that brings everything together, showing the incomparable importance of Alexia’s part in the team.

Alexia finds that the whole community grows together. Every team member brings their own contribution to Playtime projects, with everyone working towards the common goal of creating a special experience for both brands and buyers.

 

Expertise. International. Family.

These are the things that define Playtime and its team. Coming from around the world, each member works tirelessly in their role to produce the incredible events we’re known for. We hope you enjoyed meeting the people behind Playtime!

Stay tuned for more highlights as we follow the fil rouge towards the winter editions! We’ll be showcasing savoir-faire, family companies, and more as we continue to explore our season’s theme, « Made With Love », and the passion projects that bring us all together.

 

All images from Playtime 
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Madeline Blankenship
21/10/2025
Madeline Blankenship