ONE MONTH OF WILD DIGITAL DAYS
In view of the success of the digital days in February on www.iloveplaytime.com, and because today Playtime is concretely and fully a physical and digital event, offering both live and on-line events as well as B2B marketplace for children's designer brands... we did not hesitate to create a month of digital
From July 2 to August 3, one Wild content per day will be broadcast on this page.
A daily capsule that is entertaining, fun, relevant... to inspire and invite buyers to discover the brands that are exhibited at trade shows or on the marketplace.
A BRIEF OVERVIEW OF THE PROGRAM...
2 masterclasses with our partner Fashion Snoops on the major cultural trends and on the kids narratives of the season about these trends in children's fashion and decoration.
At the end of July, on the occasion of Playtime New York: 1 webinar with our partner Earnshaws, a confrontation of 3 major buyers of the US market.
Each week a conversation with an expert surrounded by brands on a subject that intrigues us: inclusiveness, the post-lockdown generation, visibility on Instagram, the Chinese market tomorrow, gender in children's fashion and of course, sustainable and fair fashion.
Exclusive face-to-face interviews with brands on their commitments and their vision of the child.
An immersion with an international fashion editorial team, brand selections by our partners, SS22 season lookbooks, best Wild Playtime playlist...
Come back July 2nd to see the first post!
photo from Bùho Lookbook