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Embrace your pregnancy in Avishag Arbel's latest collection!

The Israeli maternity brand designs stylish and durable collections to keep you on trend throughout your pregnancy.
Avishag Arbel, founder of the brand

Founded in 2004 by eponym designer, we are glad to introduce Avishag Arbel Maternity, fashion forward designer label based in Tel Aviv.

She got the idea of launching her own maternity line when she got pregnant with her first daughter, realizing that maternity clothes in the market were not as modern and stylish as she wanted them to be.

Avishag Arbel decided then to fill that void and design clothing for modern pregnant women. Her goal was to create flattering styles transitioned from pregnancy into the first months of motherhood.

"I have always believed that maternity clothing should be an extension of the style of clothes we regularly wear—elegant, comfortable, of high quality, and well-designed."

The result is a comprehensive range of high quality, comfortable and stylish line. "We aim to keep you on trend and on point throughout the seasons." Going from floral dresses to denim through shirt dresses, each style is made from luxuriously soft fabrics, designed to grow with the body for optimal comfort.

Avishag Arbel Maternity takes social and environmental responsibility very seriously. From the design technique to the production cycle, the brand is committed to have a limited impact on the environment. Only natural and durable fabrics are used, such as cotton or viscose, for the clothes to be worn over and over again.

Avishag Arbel Maternity will take its very first steps at Playtime Paris, booth SH13! Until then, follow their adventures on Instagram @avishag.arbel.maternity!


Avishag Arbel Maternity cherry summer dress
We aim to keep you on trend and on point throughout the seasons.
Avishag Arbel