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ACBC_ Advanced Children Basic Clothes

A demonstration of a good mix of comfort, simplicity, and design with a “twist”.

The Romanian brand ACBC will take its first steps at Playtime Paris this year after a successful in New-York last summer. For the creators of the brand, fashion for kids is not about cuteness, it’s more about attitude and uniqueness.

The vision and approach for creating ACBC came from the desire to offer an alternative aesthetic to brightly colored and somehow complicated kids clothing.

That means simple lines, unusual colors, geometric prints, special cuts, rough finishes.

ACBC's inspiration comes from various creative fields: from architecture to photography, graphic design & advertising. "We try to build our own brand and our own identity as our role-model for us, to be proud of it also as parents not just as creators."

The collection is designed and produced exclusively in Romania. Each item reflects their concern for everyday comfort, without leaving aside shape and aesthetics. ACBC develops clothes for children between 2-16 years old drawing the inspiration from their own offspring.

What we totally ❤️
The basic statement on the garments as "No more no less than a dress" or "Pocket. Just Bigger"


We stand for “simplicity and attitude” in a world invaded by “cute” and we hope we would make even grown-ups a bit envious.