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'Working Goddess' Trend

This season, Playtime teams up with Instinct trend agency to present maternity trends.

In Spring-Summer 2018, a modern mythology will emerge: a mythology with a softened sacred dimension, one that finds its roots in the daily lives of the mothers of today.
Discover the second of our trends for Spring-Summer 2018: 'Working Goddess'

Efficient and ultra feminine, an active woman with the allure of a goddess emerges. Her minimalist wardrobe borrows from the workplace as much as from the splendor of antique and oriental silhouettes. Stripes meet fluid materials with the beautiful ampleness of scarves where pleats, far from the solemn massiveness of the columns, become supple, aerial, subtly nonchalant.
The classic, extra large tunic is worn over trousers.
Relying on ocher and warm, earthy tones, the colorful range is shaded by variations of whites, sand, and olive, as if bleached by time or swept by desert wind. A dense black brings a graphical touch to the whole.

Our inspirations are :

Shaina Mote SS16

Square in square by Olivier Michaels

Too good to waste Benedetta Tagliabue for American Hardwood, Milan design week 2017

Mary Katrantzou SS17

Gray Matters Shoes

Adam Lippes Resort 2017

Eric Roinestad

Bags by Modern Weaving

ING 2016 campaign by Ryan Romanes and Jiani Lu


Working goddess moodboard by Instinct