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'Sensitive olympics' Trend

This season, Playtime teams up with Instinct trend agency to present maternity trends.

In Spring-Summer 2018, a modern mythology will emerge: a mythology with a softened sacred dimension, one that finds its roots in the daily lives of the mothers of today.
Here's the third trend for Spring-Summer 2018: 'Sensitive Olympics'

'Sensitive Olympics' speaks to us of a woman with tonic curves, who is comfortable in her own body. She loves sport and beauty tech, and she is mindful of her own well-being and of her spirit. She is a connected woman who uses new technologies to take care of herself.
Patterns are close-fitted, with ergonomic mesh, playful cuts, stretch jersey punctuated with micro-pleats.
The range of colors harmonizes around tender pastels: baby pink, milky mint green, bleached neon yellow, all invigorated by turquoise and a ripe burgundy.
This sensitive athlete doesn’t lack in gentleness nor in humor!

Our inspirations are :

DKNY backstage spring 2017

Anabel Krasnotsvetova by Julia Noni for Beauty Papers Magazine winter 2016

Athena Collection by Olivia Lee, Milan Design week

Envisions by Tijs Gilde

A poster a day

Cut paper by Eiko Ojala

Adidas Parley Ultraboost by Stella Mc Cartnery

Naked products

Isabella Oliver SS17

Ella earbud headphones


Sensitive olympics moodboard by Instinct