From the perfect jeans to the evening dress, from smart underwear to off-road parka, you’ll find all the must-have garments for pregnant women at Playtime Paris.
In the life of a woman, pregnancy is one of the most important chapters, both physically and emotionally. The body that stretches, changes, transforms for little baby to get the red carpet treatment. It is where fashion steps in: to ensure mommy to feel confident, comfy and beautiful (more than she already is).
At Playtime Paris, thirty designers will be gathered In a dedicated showroom area to present their new autumn-winter 2019-20 collection. Here is the list in alphabetical order:
Expressing and enhancing the elegance of a woman, even during pregnancy: this is the ambition of Attesa, Italian maternity wear brand. Attesa has been creating clothes using quality materials, designed with style and attention to detail for any occasion, since 1989. The brand boasts its "Made in Italy" tailoring skills and truly innovative designs.
AVISHAG ARBEL MATERNITY
Avishag Arbel Maternity is a fashion-forward designer brand based in Tel Aviv, founded 14 years ago. The brand is a leader in Israel's maternity fashion market. Avishag Arbel focuses on quality, comfort and style, making stylish designs, which can be worn for all purposes and transition periods.
Created in 1960, the French brand makes maternity clothing and lingerie by focusing on excellence and women well-being. Balloon Paris provides women during all pregnancy with comfort, high quality and style, to make her feel confident everyday.
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Through Bravado‘s unique Test Wear Program, they engage with real moms of all sizes and in all stages of motherhood, and garner invaluable feedback that influences their designs. As a result, with the help of hundreds of moms, the design team uses their expertise and understanding of the little details to develop and optimize nursing bras that truly give moms the best experience. The brand will be at Playtime Paris for the first time!
Created in 2008, the popular French brand Cache Coeur makes maternity and nursing lingerie, pyjamas, swimwear, maternity tights and bolas as well as nursing pads and maternity wear. Their original designs made with quality materials are aimed to break the codes and provide moms with maximum comfort and style.
The brand specializes on comfortable and supportive underwear for nursing moms and moms-to-be. Carriwell always aimed to improve the breast feeding experience and make it easier for both the mother and the baby, no matter where and when.
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Founded by a mother-of-two, Kasia Barabas, COOL MAMA produces stylish and comfortable feeding clothes, which allow women to breastfeed easily and discretely. Combining practicality and style, the brand makes purely multifunctional products of high quality.
Daylily Paris is a natural skincare brand for pregnant women and new mums, 100% made in France. Hypoallergenic and vegan, its products are free from endocrine disruptors, alcohol, nanoparticles and any other unadvised ingredients during pregnancy. Hence, they are completely safe to use from the 1st month of pregnancy and during breastfeeding. Developed with the assistance of a midwife and pregnant women, the brand features a mix of sensorial pleasure, effectiveness and ethical value.
EVE & ROSE
Eve & Rose offers a range of luxurious, pregnancy-safe beauty products, produced in France to meet the needs of pregnant women and new mothers. Their soft and efficient formulas are organic-certified by Cosmos Ecocert.
The best part ? 50% of the profits from their products are donated to helping children in need.
Since 2005, GeBe Maternity has been producing fashionable and comfortable maternity wear in which the mommy-to-be can maintain her own style during pregnancy. The brand also thinks about the new mums and accompanies them even after the pregnancy. Through hidden zippers and double layers, the new mama not only feels comfortable in the clothes, she can also easily feed her newborn.
Ilado was created in Paris in 2015 to revive the ancestral Mayan tradition of maternity necklaces. The harmonious chime of its pendants invites mothers-to-be to connect with their unborn baby and create a reassuring musical bond. After birth, the familiar soothing sound will comfort the newborn, as a reminder of the security felt in the womb. The most meaningful gift for a mother-to-be and her baby, and a lovely keepsake of a unique pregnancy !
THE denim brand for moms to be! The Dutch brand LOVE2WAIT designs fashionable clothes specifically for modern, stylish pregnant women. The collection and identity from LOVE2WAIT is hip and young. Focus is on jeans. "If you wear this collection during your pregnancy, You'd Love to Wait to give birth, so you can wear this as long as possible!"
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Mamalicious dresses mothers-to-be and new mums, whatever the occasion and always with style. The brand encourages women to stay chic regardless of their changing shapes and embraces expecting mothers who need to move effortlessly in any situation. The designs are a mixture of fine prints, delicate cuts and feminine details. The brand will be at Playtime Paris for the first time!
Mammojo Lactivewear® was created to remove barriers and empower mothers with high quality, stylish and functional maternity and postnatal athleisure and activewear. Garments support easy and discreet nursing so mothers are confident to live an active and connected life.
MAMSY (meaning MAkes Me SlimmY) is a Belgian maternity brand that specializes in maternity underwear, maternity tights, nursing bras and maternity pyjamas. The brand sticks to 3 powerwords: quality, comfort and affordable.
QUALITY, COMFORT AND AFFORDABLE
Berlin-based brand Mara Mea creates diaper bags & maternity clothes for modern moms and women, making timeless but trendy products. The brand believes diaper bags, maternity wear & accessories for the modern mother should be: daily multi-functional 'companions' with high design requirements before, during and after the pregnancy period!
Monamoon, a Ukrainian brand founded in 2015, believes women shouldn't sacrifice style just because they're expecting. Hence, the brand produces stylish clothes that not only flatter the woman's changing figures, but make her feel confident.
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Mother Rose has a new, beautiful and innovative collection for the transitional period of pregnancy, motherhood and beyond, made with with Italian fabrics and hand-crafted in London. Thoughtful design with careful consideration of the evolution of a woman’s body ensure the pieces deliver a flattering fit.
Ohma! is a maternity brand based in Barcelona that offers fashion, design, quality and comfortable maternity clothes. The brand focuses on nursing clothes which makes mom’s life easier! Chic, young, cool, trendy and fashionable clothes for women who loves being pregnant without losing their own style.
PIETRO BRUNELLI MATERNITY APPEAL
The beauty of the collections combined with the pleasure of wearing clothes that fit the body perfectly, is the common line that unites all the Pietro Brunelli collections. A ready-to-wear collection for the style-conscious chic woman, searching for quality and comfort.
Ripe is an Australian owned maternity fashion brand, designing contemporary, stylish, and most of all comfortable maternity and nursing clothes. The brand understands that a girl needs fashion labels she can depend on, before and after pregnancy. Ripe is committed to creating pieces that fit, flatter and coordinate to make up the perfect wardrobe, allowing you to maintain your own personal style.
Sara' Menonove is all about maternity elegance and finesse for the important occasions during the pregnancy.
Menonove takes a maternity daily total look with a particular attention to fashion and the new trends and makes elegant clothing to make women look modern and stunning everyday.
SLACKS & CO
Slacks & Co.'s modern classics are suitable for pre- post and during pregnancy. New this season is a new range of nursing blouses and dresses, as well as occasion wear. Brushed cotton tartans are combined with the trend colors blush, pink, taupe and green in the classic designs of the brand. Designed and made in Europe, Slacks & Co is proud to create timeless designs for every story.
Inspired by the beauty of the world, Spring Maternity’s FW'19 collection resonates from travels. Designed for modern and sophisticated moms and moms-to-be, this collection encapsulates the beauty and elegance of pregnancy. The versatile collection is designed to flatter the pregnant silhouette at every stage, post-pregnancy and beyond.