To celebrate its second anniversary, NEW NOW is changing its look and moving to the Vincennes Pavilion, at the northern entrance of the show.
Designed to support and highlight emerging brands new at Playtime, this space will gather twelve collections carefully selected by Romaine Coonghe, the creative mind behind Junior Style London and brand new Tangereene Magazine. Romaine has explained to us how she came to choose the following brands:
NEW NOW introduces:
Alas de rayas
This new Spanish fashion brand for children, from 1 to 14, chooses comfortable, colorful and fun clothing for their unforgettable adventures. The local and sustainable production results in pieces that stand the test of time, dressing different generations, becoming even more special. The brand that inspire, embrace, encourage and make feel good by making perfect clothes to wear and perfect clothes to remember!
Anyware is a premium kids-wear brand, a unique collaboration that brings together an award-winning designer and an acclaimed British singer and songwriter, which is to launch its collection in 2019. Designed to grow as your child grows, Anyware’s oversized boxy shapes and simple yet stylish silhouettes, are both seasonless and gender equal. Anyware encourages you to buy smarter, wear for longer and share. For anyone, anytime, Anyware!
Britannical is an award-winning luxury British children's clothing brand for girls and boys up to 8 years of age. It specializes in immaculately tailored outerwear, made in the heart of London, using the finest British clothes and craftsmanship. It is proud to be an ethical brand with a heritage going back to the 1880s.
Started as a funny idea between family and friends, Changemacouche is a unique French brand making original bodysuits for babies. The brand creates its own creative prints for every taste, being very colorful and modern, it is also 100% organic! Being environmentally friendly is crucial for Changemacouche, as it produces all clothes locally in France, using fully organic certified cotton.
A beautiful timeless children's nightwear brand, created by two friends Delia and Nicola. Feeling frustrated at the lack of traditional nightwear options for their children they decided to launch their own.
The collection consists of a range of vintage inspired nightgowns and pyjamas. It is designed in London and produced in an ethical family run factory in India using 100% pure cotton. Faune follows the concept of slow fashion and does not react to constant changing trends.
Folk Made started with handmade clothes by designer Harumi for her first baby. Unique but timeless designs, good quality and long lasting clothes with beautiful color variation for children. The brand's main mission is to draw a smile on all faces, whether it be children or grown ups.
The girls' clothing brand Nellie Quats makes stylish and modern clothing with a hint of tradition. The brand designs with active children in mind, comfort remaining its number one priority. All the clothes are made in the UK to the highest standards, meaning garments are hard wearing and can be handed down generations. Using only natural, top quality fabrics, all the garments can be washed at 30 degrees (making them practical for parents too).
Petit Kolibri is all about authenticity of aesthetic organic clothing and attention to details. Focusing on children's safety and well-being, the brand makes warm and incredibly soft clothes for kids and newborns aged 0 to 8 years old. The brand truly believes in the importance of the statement "kids are the future" and places emphasis on popularizing ethical production and women empowerment.
Soft organic fabrics in natural tones, dyed with only foraged plants collected under the warming Southern California sun, that's what PETIT MIOCHE is all about! Garments elegant for women and children alike, in a timeless but contemporary look, ethical and earth-friendly at the same time. Each garment is unique and part of a story, made-to-order aiming towards Zero Waste. Inspired by nature's beauty, the magnificence of motherhood, and being committed to preserving Mother Earth and aiding to those in need.
Inspired by nostalgic memories of hand-knitted and sewed clothes from their childhood, three mothers created RKO, a brand making stylish and practical clothes with love and care for the little ones!
The feelings of home and family are embedded in beautifully designed comfortable garments. The new collection is to be launched in 2019!
We A Family
The brand designs workwear-inspired, practical and exciting clothes for little makers. Driven by creative life experiences and natural outdoor habitat, We A Family value the importance of using hands as the main tool. Artisan clothing for kids to get their hands dirty. Dreamed up in London and crafted in Spain, these are beautifully constructed and inspiring garments for indoor and outdoor play.
Yöli & Otis
The brand is known for its signature earthy linens and simple, yet chic, designs. Featuring womenswear and childrenswear collections, alongside an organic and plant-dyed accessories range. Creative Director, Lena Catterick has created a brand which reflects her own family’s lifestyle with an emphasis on nature and motherhood.
Yöli & Otis' philosophy has always been to offer sustainable and timeless pieces to everyone and anyone, encouraging a movement against fast fashion.
The new structure, designed in partnership with the Italian designers of PlayWood, will be a sort of open and friendly dressing room built like a giant wooden construction game.