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Cute, Casual, and Cozy: Brands We’re Watching Now

Post by Romaine Coonghe, chief editor of Junior Style London

Playtime Paris is nearly upon us and we at Junior Style London are giddy with anticipation at connecting with old friends from our favourite brands and of course—discovering new ones!

The sheer volume of beautiful garments and accessories on offer at Playtime is nothing short of a dream for lovers of children’s fashion and accessories. But some how we’ve managed to whittle down a list of must-see designers exhibiting utterly cute, cozy, playful garments at the 24th edition of Playtime Paris June 30- July 2.

Here’s five booths we’re sure to be hitting up—please join us in dropping by!

#1. Mayaya


Monochrome fans and minimalists, this brand is for you. 100% designed and manufactured in Israel, Mayaya creates modern and creative clothing for free-spirited children up to size 14.

Drawing inspiration from both nature and the urban landscape, the label’s ‘boho-street’ style employs the highest quality cotton with bold, black and white graphics and cuts that emphasise comfort and play.

Best loved for their soft knits, modern silhouettes, and edgy vibes, the SS19 collection is a show-stopper!


#2. Manuela

Manuela Kids Design

Manuela Kids Design was founded in 2014 and is dedicated to ‘decorative minimalism’—an eclectic combination of Scandinavian design ethos and Hungarian detail.

Marked by modern silhouettes, original prints, and to die for colour combos, Manuela Kids is a favourite of the mini style set around the globe.

Instagram: @manuela_kids_design

#3. Me in Wien

Me in Wien

Sustainably produced in Austria, this design-driven label Me in Wien employs high quality materials, clean cuts, and smart detailing in a highly unisex, contemporary range that is largely monochromatic.

White, black, grey and just a bit of colour is the palette of choice for simple silhouettes with irresistible drape.

Instagram: @me_in_wien

#4. Small Stories

Small Stories

Offering sustainable casual wear in natural fibers for kids aged 0-7 years, this UK label is the epitome of children's wear artistically expressed.

Inspired by a child's untamed imagination, of stories told and adventures that unfold, the ethos of Small Stories lies in prints reminiscent of an artist’s brush strokes that lend a painterly quality to unique and timeless garments.

Instagram: @smallstories_uk

#5. Tinono


Tel Aviv-based children’s fashion brand Tinono was founded by a mother-daughter team with a passion for kid’s design and lifestyle.

Meaning ‘something little’, Tinono is inspired by nature, simplicity, and freedom with loose shapes, kid-friendly materials, original artist-drawn prints, and soft pastels juxtaposed with darker colours for kids ages 12 months-12 years old.

Instagram: @tinonokids


Playtime Paris brands selection by Junior Style London
A list of must-see designers exhibiting utterly cute, cozy, playful garments at the 24th edition of Playtime Paris. Romaine Coonghe, founder and chief editor of Junior Style London