Alitsa started the production of kids wear in 1979, when Mr. Izak Hason, owner of the company, became the father of two daughters in the earlies of 1978.

The first customers were some shops in Istanbul, which appreciated these items and from the first experiences started a real production. And shortly became one of the popular local brands all around Turkey.

The Family, the team, the work...
After more than 45 years, this family story and kid´s wear arrived to the second generation and already the third is growing up, who is her granddaughter Alitsa , the builder of his latest brand.Alitsa is a modern brand where the family and several employees works with technology and tradition.

Alitsa creates and produces exclusively in Turkey and collections are among the multi brand stores around the world.

Alitsa as a brand works on precious details with high quality materials.
Alitsa makes selection of the fabrics, which are characterized by original textures and designs with secretly hidden details.Alitsa is creating her collections from 2 to 16 years old, focusing on tiny details to create comfort and uniqueness in each piece.

Operating for over 35 years, it has made its mark in the children’s fashion market, so that today, thanks to the commitment and enthusiasm of its collaborators, it is justifiably positioned among the leading companies in the USA, EUROPE & MIDDLE EAST.

The philosophy of Alitsa, is characterized by a profound sense of craftsmanship and an all-inclusive offering, allowing multiple combinations for diverse, elegant, tasteful and imaginative outfits that fully suit the needs of contemporary children.