YKRA KIDS
Hungary

Our passion for the mountaineering gear of the 70’s was the motivation to create colorful, vintage style backpacks, that don’t just look good but are also functional for everyday use. YKRA (pronounced eek-rah) started out from the basement of a bar in downtown Budapest. In 2011 with the help of some friends, we set up our workshop at Telep, a fresh cool surfer bar in the city center, got an industrial sewing machine, put on some reggae songs and got to work. We’ve been at it ever since! Our friends helped us wherever they could: from sewing, to designing graphics, to photoshoots and organising parties, we wouldn’t be here without them! We spent great times at the workshop with the Telep community, and while the beats of the parties above us filtered down to the basement, the spirit of YKRA was shaped and formed into what it is today. YKRA was always meant to be different. From the very start we set out to create something that was unique and original. We make long-lasting quality products that have the look and feel of a bygone era. Our growth and success has always come from our wonderful customers, who share our nostalgie for the colors and high quality materials of our childhood, and appreciate the traditional way of making things.We’ve come a long way over the years. We have become a successful family owned brand with a loyal following. We’ve collaborated with incredible talents like Henrik Vibskov, we have more than 60 outstanding retail partners around the world, and we have expanded our product line to provide more options for YKRA fans. Our goal is to make long-lasting products that have the look and feel of a bygone era and make their owners happy for a long time to come.