What do Spring summer 22 kids collections will look like ?
Once again, the experts of the kidswear market from Fashion Snoops observed the major kids cultural sentiments for the next season and how it comes to narratives and trends. How they impact your business in the kidswear market.
For the spring summer 2022 season, one of the major cultural sentiments is REBIRTH. And Rebirth is connected to a beautiful narrative named SOL.
Read our article about the other seasonal narratoves named ILLUME, here.
The cultural sentiments refers to driving forces, movements relevant 2, 5 years from now and the way we slowly recovered from the pandemic. You can read more about the SS22 kids cultural sentiments here.
Seasons narratives are kids specific stories that show how a cultural sentiment trends to actual products for kidswear.
This is mood, this is color, apparel, footwear, accessories and graphics…
ICONS FOR SOL. SS22 kids narratives
The icons for SOL speak to the sunshine embraced relaxation as we slow down and appreciate what surrounds us. Easydoing graphics such as lazy, carefree picnics and cheerful fruits reflect a desire to enjoy a refresh of tranquility as we replenish our soul in SS22.
COLORS OF SOL.
SOL. PATTERN AND GRAPHICS
ORGANIC LINEATION - Cascading lines with harmonic direction offer an organic inspired stripe, bringing a nature driven approach to traditional patterns. The new adventures are outdoors!
FRESHLY PICKED - Juicy yellow hues and ripe orange tones allow the sun to shine through the plyful prints as we enjoy a long and carefree day.
INSTINCTIVE MARKS - Painterly repeats with block printed impact, allowing irregular patterns and DIY sensibilities to shine.
SOFT CHECKS - Classic checked patterns find a modern and carefree place this season.
FLORAL ENERGY - whimsy freckles of micro sized petals and relaxed bouquets with a soft embrace reflect a much needed escape into nature.
SOL. GIRLS APPARELS OF THE SS22
Picnic top's loose and flowing silhouette elevating by feminine details.
Loose jumpsuit appears in lightweight cotton-gauze for a breathable fit, with cut-out details on the back.
A seasonal must-have, the garden dress appears in ultra-light linens, allowing for a slightly wrinkled appeal that looks worn-in and familiar.
The Matched Set emerges in a variety of prints.
SOL. BOYS ITEMS IN KIDS COLLECTIONS
The essential hoodies are reimagined in the PIcnic Popover in crisp woven or denim material.
The Matched Set continues to be a favorite in stich detail linen or featherweight cotton.
The cropped pant is the easy breezy essential in chambray or twill.
Durable denim is replaced in Vineyard Overalls with super soft padded stitch detail denim or supple jersey.
ICONIC KIDS ACCESSORIES OF THE SOL. TREND
Inspired by Mediterranean market days, accessories take a mini-me vibes with wooden details, oversized sun hat, linen or cotton neckerchiefs...
HOME DECOR FOR A SOL. NEW SEASON
Wildflowers push forth an escape into the great outdoors where our imaginations are free to raom. Tassels are used, suns are big, citrus fruits provide us a refreshing dose of cheer.
Thanks to Fashionsnoops for these wonderful insights on Kids Seasonal Narratives for the new kids fashion season SS22 and upcoming trends.
WATCH THE REPLAY OF A VERY INTERESTING MASTERCLASS ON SS22 KID'S NARRATIVES HERE