Playtime SS22 Suitcase LEMON MAGAZINE

The perfect SS22 Playtime suitcase by Lemon mag

For the launch of the SS22 collections, we asked Lemon Magazine to explore the beautiful lookbooks of this new season made by the most beautiful designer brands for children. We are very happy to let Lemon's editorial staff present you with a wonderful selection of must-haves that will give you a perfect preview of what the brands have in store for next summer. Buyers & stores don't hesitate to visit the marketplace, these lines are already on sale for professionals on Playtime!

“We are walking through sunshine fuelled meadows, smelling the pollen on our skin. We’re laughing. The kids are joyful and full of life. It’s summer 2022 and we are free!”

Here at LEMON HQ, looking through SS22 collections has made us optimistic for this time next year. No restrictions, life back to normal. Freedom but above all back to nature. The palettes in general lay low. Earth colours, ocean blues and forest greens. Back to the wilderness, back to basics but of course accompanied with elegance, top notch design flairs and originality.

We adore the stripes and gingham used in the FUB collections. The air is very much that of a retro school child. Calf high socks, Mary Janes and earthy dresses or shorts for the boys. Ribbing to accentuate the body and to bring texture to life. In contrast MY LITTLE COZMO has gone for the utilitarian look. Khakis, terracotta’s, olive greens all with the detailed florals and ruffles.

COCO AU LAIT is a garden on garments. The prints are mostly floral, intricate, delicate but powerful. So many textures such as pleats, big and incredibly small, an abundance of overlocking and a beautiful selection of knits. It would go well with the collection from BUHO with its very “back to nature” approach. Pastel earth colours on everyday items bringing ease but elegance. Floaty dresses, knits and discreet patterns are the brands staples.

It’s not just gardens and meadows though, as THE NEW SOCIETY kids explores a very nautical colour hue. Fifty shades of blue and blue florals seems adequate. The details are phenomenon with big collars, and bouncy ruffles.

So what would we pack?

A chunky knit, blue and creamy white striped jumper from THE NEW SOCIETY

The New Society

Linen all in ones for the babies at BUHO

Buho

A special floral dress from COCO AU LAIT

Coco au Lait

Basic shorts from FUB

Fub

Gorgeous Olive green dress from My Little Cozmo

My Little Cozmo

Explore all the SS22 collections on the Playtime marketplace!

Article by Lemon Magazine

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