ILLUME, A SURREAL SS22 KIDS NARRATIVES

Something tells us that the next season will be... whimsical and glowy!

Fashion Snoops, Playtime's trend partner observed this SS22 season key kids cultural sentiments. The childrens' fashion experts at FS broke down the underlying movements that create trends, turn into season narratives and ultimately influence your business.
For the spring summer 2022 season, one of the major cultural sentiments is LIBERATE. And Liberate is connected to a beautiful narrative named ILLUME.
Read our article about the other seasonal narratoves named SOL, here.

The cultural sentiments refers to driving forces, movements relevant 2, 5 years from now and the way we slowly recovered from the pandemic. You can read more about the SS22 kids cultural sentiments here.
Seasons narratives are kids specific stories that show how a cultural sentiment trends to actual products for kidswear .This is mood, this is color, apparel, footwear, accessories and graphics…

ICONS FOR ILLUME. SS22 kids narratives

The icons for ILLUME issue a fresh vision of the hypercalm sensibility, exploring a candy coated world with a surreal curiosity as the graphics nourish our imagination? Dreamy escapes take shape amongst the digital perfected renders and 3D creations as a whimsical fantasy opens the door to unbounded possibility.

COLORS OF ILLUME.


ILLUME. PATTERN AND GRAPHICS

IRIDESCENT OASIS - Prismatic color therapy invigorates with a multidimensional allure, inviting a hallucinatory escape into a nebulous rendering of fuzzy cognition, as iridescent dyes continue to gain stature.
A PERFECT PLACE - Sherbert tinted clouds roll accross the sky, offering gossamer puffs of fantastical perception as the shapes shift into soft, meditative graphics.
OMBRE MIST - Smooth transitions axpand with an awakened mist of colors, offering a glow of radical understanding as we find a new balance amongst the gossamer hues.
SHERBERT STRIPES - Flowing lines and colorblocked inspires evoke a tactile sensibility as sensory intoxicated stripes push forward a touchable graze of heightened interest.
CANDY CHECKS - Sugar-coated checks are illuminated with an ultra modern presentation : bright, opaque hues with a multifaced ombré effect for a playful vibrancy.

ILLUME. GIRLS APPARELS OF THE SS22

Inspired by mini-me set, the Dreamer Set emerges as the ultimate must-have in everyday lounging.
The Rainbow Tee features tactile raised stripes or unexpected seersucker.
Breathable Lounging Shorts emerge in abstract tie dyes and ultrasoft silks.
Fresh for girls, intarsia knits elevate the Soft Skirt, adding a playful touch with flower doodles or abstract designs.


ILLUME. BOYS ITEMS IN KIDS COLLECTIONS

A blend of swim and street, the Sunshine Shorts feature performance-inspired materials with active details.
Classic knit tops are inspired by sweet surrealism, super soft fabrics complete the Prism Top.
Uplifting hoodies elevate the mood with bold graphics and bright, cheery color blocking.
Cozy joggers with fresh patterns like marble and tie-dye is a key item.


ICONIC KIDS SHOES OF THE ILLUME. TREND

Textural elements, plastic and holograms come to life on illume's footwear

HOME DECOR FOR A SOL. NEW SEASON

Rainbows add a splash of color to our pastel paradise, and the moon and the stars create a tranquil atmosphere.

Thanks to Fashionsnoops for these wonderful insights on Kids Seasonal Narratives for the new kids fashion season SS22 and upcoming trends.

WATCH THE REPLAY OF A VERY INTERESTING MASTERCLASS ON SS22 KID'S NARRATIVES HERE

07

16
Trends
See all WDD#

Latest articles

WDD #1 06

24
surprises

Are you ready for our Wild Digital days ?

double_arrow
WDD #2 07

02
surprises

The Wild digital days are open

double_arrow
WDD #3 07

05
masterclass

Apply to Kids narratives masterclass

double_arrow
WDD #4 07

06
coffee-with

Have a break, and meet Evelien Slaats from CarlijnQ

double_arrow
WDD #5 07

07
masterclass

Discover the kids cultural sentiments SS22

double_arrow
WDD #6 07

08
masterclass

Kids narratives SS22 : it is Now!

double_arrow
WDD #7 07

09
surprises

Benjamin Bouchet, a WILD artist

double_arrow
WDD #8 07

12
surprises

Live at Playtime Shanghai Show!

double_arrow
WDD #9 07

12
trends

MEET THE AMAZING BRANDS OF AN AMAZING SHOW IN SHANGHAI

double_arrow
WDD #10 07

13
masterclass

Exclusive : Grow or build your business in China

double_arrow
WDD #11 07

15
trends

SOL. AN ESSENTIAL SS22 KIDS NARRATIVES

double_arrow
WDD #12 07

17
surprises

Confettis' book collection

double_arrow
WDD #13 07

19
conversation

Meet the german photographers Feli & Pepita

double_arrow
WDD #14 07

20
coffee-with

Take your mug and listen to Kery Griffiths from Popelin

double_arrow
WDD #15 07

21
conversation

Sustainability by Chloe Cohen & friends

double_arrow
WDD #16 07

22
surprises

A DAY IN THE EDITORIAL OFFICE OF SCIMPARELLO

double_arrow
WDD #17 07

23
trends

The perfect SS22 Playtime suitcase by Lemon mag

double_arrow
WDD #18 07

26
surprises

Focus on artist Lamont Joseph White by Kids à la mode

double_arrow
WDD #19 07

27
masterclass

A KIDSWEAR US BUYERS CONVERSATION BY EARNSHAWS FOR PLAYTIME

double_arrow
WDD #20 07

28
coffee-with

Let's have a coffee with Estefania from The New Society

double_arrow
WDD #21 07

29
conversation

LISTEN TO OUR PODCAST WITH PIHLA HINTIKKA ABOUT THE GENDER NEUTRAL

double_arrow
WDD #22 07

30
trends

A conversation with... Zoe Adlersberg and friends

double_arrow
WDD #23 08

02
surprises

Live at Playtime New York show!

double_arrow
WDD #24 09

03

After these wild days, are you ready for a new season?

double_arrow