Children's trends spaces

Invited artist on trend space AGRICOOL

Iyo Yamamoto

Iyo Yamamoto was born in 1982 and graduated in textile design at Tama Art University. Her artwork is an expression of survival energy, representing natural elements such as volcanos, water, wind, animals, plants and mushrooms. Concerned by their fragility and filled with nostalgia for their softness, she questions the notion of 'living'. Her installations include pieces made of felt wool and fabric. She has exhibited her artwork in private showrooms and group exhibitions.

On the Agricool trend space, she tries to express the ambiguous and coalescence relationship between nature and humans, between parents and their children, questioning the themes of heritage, kindness and fragility.

Find out more about the AGRICOOL trend here.

Children's trends spaces

Invited artist on trend space RENEW

Michiko Fujita

Michiko Fujita was born in Osaka in 1980. She graduated in fine arts at the Tokyo Zokei University. Inspired by the interactions between the body and nature, she creates installations and stereoscopic works incorporating geometric shapes and regular elements using wood, string, fabric, paper and glass.

For the Renew theme, she created an installation that highlights the beauty of harmony in a layout of delicate and simple shapes. It will invite visitors into a meditative contemplation of shapes and colors.

Find out more about the RENEW trend here.

Children's trends spaces

Invited artist on trend space FLOW

Akira Higashi

Born in Hiroshima in 1974, Akira Higashi received his B.F.A in sculpture from the Kyoto City University of Arts in 1998. He currently lives and works in Kyoto.
He defines his sculptures as being‘not self-contained’ : his audience interacts as a "users" and the relationship between them and the work is always a new one.
His work has been presented in numerous exhibitions in Japan, including : "Tentoumushi Project 05 NEW HOME", Kyoto Art Center, 2014 ; "Natsu-no-kakurega", Hiroshima City Museum of Contemporary Art, 2013.
In 2006 he has been an artist in residence at "Force of Nature" in Charlotte, North Carolina, USA and in Nairobi, Kenya, in 2011.

On the Flow trend space he presents a selection of his "Parafuke" inflatable costumes. A fun and exciting installation !

Find out more about the FLOW trend here.

location_onWelcome Desk

Invited artist


Eiko Mori lives in Kobe, prefecture of Hyogo. She works as a columnist, a food-stylist and organizes 1day cafés. She is also a food-coordinator and a cook. Over the years, she has been posting pictures of her beautiful cakes and decorated slices of bread (#柄トースト) and got attention from many followers (they are now over 22,000!). At her “e-style” cooking school, since she has never followed a vocational training, she presents original recipes beginners can easily cook. Many of her students now come from outside of Kobe.

At the Playtime reception desk, visitors will discover a mosaic of her cute toasts, for some inspired by our season illustration.

Invited artist


Frédérique Daubal trained as a graphic designer but is constantly bending the rules of her field. She explores various creative areas, with humor and irony, through a conceptual approach using artisanal or recycling techniques. The multiple mediums and materials refer to day-to-day life and to the fantasy that can be found within it.
For more than 15 years, Frédérique has developed what she calls Overprints. Sort of iconic, sort of ironic, sort of red carpet, sort of red beetroot, her latest edition, “Loverprint”, plays with deconstructing, deriding, staring at, and deforming the very stylized world found in the press and, more generally speaking, in the printed medium. Her work has taken her around the world for magazines, institutions, brands, exhibitions, editions, and workshops.

With the support of Kid's Wear Magazine, she will be presenting a new series of Overprints at Playtime Tokyo.



The now famous Milk Awards will be rewarding the magazine’s favorites in the categories of Fashion, Deco and Editor’s Special.
Results to discover live from the show on Tuesday, February 20.

And for all the book lovers, Milk Japon will also present a selection of some of their favourite books for kids, all available for sale at our little Press and Book Store at the entrance of the show!


At a time when more and more purchases are placed online, Rakuten, one of the sector's specialists, invites you to an unprecedented conference to understand new ways of shopping for consumers and the specificities related to children's fashion.

Seminar will take place on Thursday, February 22 at 2.00 pm, next to the press lounge


P.tree teams up with Japanese playground equipment manufacturer Tokken to offer its own vision of an ideal kids room that proves learning through fun is actually possible.



This winter, Playtime Tokyo is organizing an exceptional lottery to offer you a trip to Tokyo!

Here are the 3 simple steps to participate :
1/ Book your return trip to Playtime Tokyo
2/ Place your business card in the box provided at the reception desk of the show
3/ Wait for the results! We will contact the lucky winner directly to reimburse him/her for the flight ticket*.

  • Offer valid on economy class tickets only, connecting an airport in Asia (outside Japan) or in Oceania to Tokyo, for the period between February 12 and 28, 2018.

For more information, please contact us directly at


We’re putting a team of sales experts that speak both English and Japanese at your disposal in order to facilitate all your exchanges with exhibitors. To take advantage of this, all you need to do is go to the front desk and ask for help.
The icing on the cake is that this service is completely free!