Picture a trade show, like Playtime Paris, Tokyo, Berlin or New York :
each company has a booth with tables, chairs, racks or shelves with their products on them...
a whole setting – some big, some small (all beautiful!) - in which brands receive buyers,
explain their concept, show their collections, and take orders.
A fantastic opportunity for buyers to discover new brands, meet their vendors, get an instant picture of the next trends,
get inspired and make a first selection from their favourite brands.
Playtime Online is exactly the same thing except that it’s online (and without the tables and racks of course ;-)
which means that brands are given the opportunity to expand their bi-annual presence to a year-round visibility, 7 days a week, 24/24 !
For buyers it’s the freedom of taking orders with time and centralising them all on their own free private account.