Driven by the wish to give more visibility to new designers, Katie Kendrick, from Pirouette, will select two One To Watch brands in Fashion and Design categories (brands 4 years old and under).
For this season, Pirouette has called upon Spanish designer Maria Salamanca, founder of Frida’s Tierchen, to create two gorgeous masks to be offered to the lucky winners.

¨Results to discover live on Sunday, August 6, at 5.30 p.m.


Sebastien de Hutten will be showing you round the new Playologie, gathering children, man, woman, maternity, baby gear and home collections. A complete lifestyle B2B e-marketplace with a strong selection of today's best brands.
Whether you know Playologie or think you know it, we’ve got a few surprises for you!

Monday, August 7, starting at 8 a.m.
at the Restaurant area


The Future is Now: Social Goes Live & Virtual’s the New In-Person!

Tech trends are coming fast and furious to brands in the children’s space. Harness the power of “Live” in your social and get a sneak peek into what’s to come.
The closest thing to being there with your favorite brands is to watch them live. Our panel of experts will give you tips and tricks to help you optimize your social feed on Instagram and Facebook by using Live right. Tell your brand story, sell more product and help your consumers really get to know (and like) you. We’ll even take it one step further into the burgeoning virtual reality world, where “in-person” experience can be gotten from home and shopping enters a new dimension.

Tuesday, August 8, starting at 8 a.m.
at the Restaurant area


Children's Trend

Artist invited on trend space MAKE

Sarah Philouze

Sarah Philouze was born in Nantes in 1987. She is an installation artist newly based in NYC.
At the age of 18, she moved to Paris to attend the Duperré School of Applied Arts, from which she graduated with a master's degree in scenography with a minor in fashion design. Sarah started out by collaborating with filmmakers and stylists working on fashion designs, short films and theater plays. Two years later, she founded Bowerbird Creation, a small design agency, and for three years the team collaborated with prestigious luxury brands such as Christian Dior, Lancôme, and Giorgio Armani, producing bespoke displays for cosmetics and perfume launches.

Sarah came to New York for the first time in 2011 and immediately connected with the creative spirit of the city. Over the past few years she has been exhibiting her personal work as part of several group exhibitions, and has developed a strong interest in exploring different kinds of raw materials in her handmade work.

At Playtime New York she will be showing a homemade flowerbed.

Discover the MAKE trend here.

Children's Trend

Artist invited on trend space SHARE

Fanny Allié

Fanny Allié was born in Montpellier, in the south of France. She graduated from the Ecole Nationale Supérieure de la Photographie (The National School of Photography) in Arles, France in 2005, and moved to New York City shortly after graduating.
DOT Art, A.I.R Gallery, New York City Department of Parks & Recreation, Roger Smith Arts Space, Chashama and St Eustache Church in Paris, France have since organized solo exhibitions of her work. Fresh Window Gallery, Freight + Volume Gallery, Field Projects, BRIC Rotunda Gallery, FIGMENT, Dekalb Gallery/Pratt Institute, and The Bronx Museum, among others, have featured her work in group exhibitions.

For Playtime, Fanny will display a recent collage work in which she tears apart and re-assembles pieces of found fabric, mixed media, and newsprint images to create imaginary characters. This collection of small, collaged figures are informed by her daily observation of people living on the streets, as well as by the news and personal recollections.

Discover the SHARE trend here.

Children's Trend

Artist invited on trend space REPAIR

Brittany Solem

Born in Perris, California, and raised in Michigan, Brittany Solem currently resides on the East Coast. She spent her youth traveling abroad -which shaped her love for culture and finding beauty in the mysteries of connection- and studied art and design at the Academy of Art University of San Francisco, CA.
Her work goes from costumes for shows and wardrobe styling for short films to editorial set designs and installations for shop windows, using various mediums, intertwining them with the common thread of re-invention.

As a multidisciplinary artist, Brittany strives to implicate the common human experience throughout her work. Inspired by the unconventional, she re-imagines the commonplace with work that reshapes spatial construct. Evoking ever-evolving conversations of identity, expression, and equality, Brittany strives to connect the thoughts that facilitate change.

At Playtime, her installation will evoke the global impact we can make with each gesture of mending, upcycling and repairing. Breathing life into discarded denim, Brittany captures a glimpse of what small acts of re-envisioning and reinvention can create. Denim as the universal uniform, held in shape by the threads that connect and unite us.

Discover the REPAIR trend here.

Invited artist


Aurélie Andrès launched her creative workshop two years ago. Specializing in textile design, she works for fashion as well as for interior design. More recently she has been creating window displays, to which she is dedicating more and more time. She is always on the lookout for different techniques, and likes to mix handicraft and new technologies, such as freehand illustrations, tape collages, knotted, dyed, and weaved textile, or laser cutting.

This great versatility in her modes of expression has allowed her to create a strong identity, and win over brands that include Leon & Harper, Majestic Filatures, Pimkie, MILK, HABITAT, and Louis Louise.

This summer at Playtime Paris, New York and Tokyo, Aurelie will be giving us a world tour, punctuated with mural and windowpane depictions made using Posca markers and Haru tape (the latter is also a partner in her creations).