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This season Pirouette is celebrating and highlighting the cherished and the beloved, as well as the new!

As usual, they'll be on the lookout for emerging talents in the industry, but also celebrating and highlighting creativity and established talent at the show through the new One to Watch collection award :

  • One to Watch Label: eligible to young fashion labels exhibiting
  • One to Watch Collection: eligible to established labels fashion, design, accessories and toys

In keeping with this season's theme of cherishing the beloved Pirouette has invited the much loved and cherished Lapin & Me to design the award by giving their iconic Woodland doll a gilded makeover...
Cute, and ever so slightly retro, the award is named ‘CHARMY’ after the original title of the doll ‘CHARMY CHAN’ when first produced in 1971.
Madeleine James the designer behind Lapin & Me (now Margaux) finds and sources vintage collectable toys from Japan, and brings them back to life again (often using the original moulds and factories) for us all to enjoy.
Each award comes with its own embroidered show tote carrying a personal message of celebration for the winner!

Results to discover live from the show on Sunday, August 4, at 5.30pm


Poster Child Magazine returns as a media partner to Playtime New York, for a fourth consecutive season, filming designer interviews and highlighting the seasons’ coolest trends, LIVE from the event!

Poster Child is excited to be shooting on location for a special trend feature that will be published later this year in the print magazine. Their team of trend-seekers will be on the hunt for brands that embody the emerging trends of the SS20 season. This will be an amazing opportunity for select brands to be featured in a print and digital magazine!

Space is limited for both opportunities. Brands are encouraged to reach out to in advance of the show for additional information and express interest early if they would like to be highlighted in a Designer Interview video segment.