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Shape your own space with PlayWood

An Innovative solution for NEW NOW space at Playtime Paris!

We have the pleasure to announce that the new modern booths of the 12 NEW NOW brands at Playtime Paris will be made by PlayWood!

Finding the right furniture that would fit your demand for style and shape is no easy feat, but PlayWood has a great solution for you! Founded in 2015, an Italian company produces and sells customized furniture, as well as its accessories, such as an assembly system.

The most important detail: you can make it any style and shape by yourself, expressing your creativity and finally realizing all of your ideas about a perfect piece of furniture. It's easy, quick and practical!

Made in Italy quality

Using high quality materials, PlayWood guarantees its furniture stands the test of time just like metal, and it's completely safe. For any occasion, whether that be renewing your living room, or introducing your first art exhibition, the company provides purely unique pieces of furniture with a touch of individuality.

Versatile, Recyclable and Innovative!

Add, reshape, combine any furniture you want! Not only practical, but also renewable! The company believes in the importance of recycling and respecting the environment, therefore it locally and sustainably produces all its products. Moreover, an innovative assembly system allows you to "play" with the furniture without the need to drill, so it can be a nice family activity assembling and designing your own furniture. Furthermore, you can find different creative ways of styling your furniture and various available designs online.

Check out an interesting video summarizing the PlayWood's innovative concept:


Take a look at modern NEW NOW booths by PlayWood at Playtime Paris on January 26-28!