previous article
next article

Playtime moves to Isetan for a quick pop-up!

For the first time since its creation, and for one exceptional week, the whole Playtime universe will be open to the general public. From April 26 to May 2, Playtime will be the guest of Tokyoite department store Isetan - Shinjuku, and will be installing a pop-up shop to delight young and old on the “Baby & Kids” level, on the 6th floor.

The pop-up shop, devised around Playtime’s two essential foundations, fashion and design, will offer a nice family activity, during the traditional Golden Week in Japan (annual week of national holidays).

While exploring the « Re/creation » theme, which was shown last August for the presentation of the spring-summer 2017 collections, the event will gather several of the show’s emblematic children’s fashion and lifestyle collections: arch&line, obi obi, veja, lili gaufrette, two eleven, moon et miel, les coyotes de paris, etc.

To illustrate these trends, Playtime is inviting Japanese and international artists to present their art installations, a chance to (re-)see their works:
Cosplay by - Yusuke Sugisawa
Refresh by - Barbara Cadet
Replay by - Mayumi Tsuzuki

There will also be a chance to watch a live performance by Ryo Sasaki on April 30, 2017, from noon to 4 p.m..

While the grown-ups go shopping, the little ones can have fun thanks to our program of workshops. On the menu:

Hair accessories creation with Sekiyumi
April 26 and 28, May 1 and 2, from 11 a.m. to 4 p.m.
Price: 1,080 yen

Card creation and decoration with Yura Osborn
April 27 and 29, from 11 a.m. to 4 p.m.
Price: 864 yen

Maracas decoration with Sayaka Iwashimizu
April 30, from 11 a.m. to 6 p.m.
Price: 1,080 yen

And finally, some Playtime collectors’ notebooks and original tote bags will be added to the mix.

Pop-up shop Playtime x Isetan
Wednesday, April 26 - Tuesday, May 2, 2017
3 Chome-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan
6th floor, Baby & Kids level

For more information please contact


Playtime s'invite chez Isetan à Tokyo