'Press Start': SS 2020 Trend

Have you ever dreamt of taking the pulse of the season at a single glance?
This is what Playtime offers you to do through its now iconic trend spaces. With the help of INSTINCT creative collective, we invite you to discover our three main trends for spring-summer 2020.


Here's a first look at “Press Start”, the last of our three trends for Spring/Summer 2020.

Accustomed to instant communication and to open source information, the new urban generation seems to go through life in an accelerated form.
These 3.0 kids oscillate between reality and virtuality, between the physical and digital realms, mixing them with humor and great agility.
Without judgment or self-consciousness they make an instinctive synthesis of them, guided by what elicits emotions. Movement: it is their watchword.
In this unprecedented adventure, they unpack both future and heritage with the same appetite and appropriate both with spontaneity.
An urban and forward-looking theme, tinted with retro-tech nostalgia.

colour range

Inspired by:

Andorine SS19
Anny Wang
Buenos Aires based studio Molistudio 3D rubik world
carolinebosmans SS19
Etal Gever's collision art
Instagram @cocopinkprincess
Penny CD Player
Myzoo
Neobio family park in Shanghai by X Living Studio
Off-White blue méduse
Technology will save us
Ulla Nyeman for Hooligans Magazine September 2018

INSTINCT