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FOCUS ON AW 22-23 KIDS TRENDS BY FASHION SNOOPS

Fashion Snoops has been setting the trends for Playtime & Kid's Hub that set the pace for brands' collections and for buyers' stores a few months later.
To provide the inspiration and inform purchasing decisions for your store, Fashion Snoops has unveiled the 4 key trends of the upcoming season! Come see their space at Playtime Paris and Playtime & Kid's Hub New York to see these trends come to life with brands that are at the shows!

Let's explore together Overlook Nook, Hometown Heroes, Golden Guild, and Aura and discover their color pallets, graphics, and examples from brands.

OVERLOOK NOOK
by Fashion Snoops

With a newfound gratitude for nature, solitude, and relationships, OVERLOOK NOOK revels in the return of family traditions and honors the treasured places that host these gatherings. A humble cabin or cottage tucked in the woods, its four weather-worn walls store decades of family possessions, each a small but significant marker of the family's life in their tranquil retreat. It is this quirky collection of curios which inspires the timeless yet offbeat aesthetic of OVERLOOK NOOK. Oversized chunky knit sweaters, much-loved fleece jackets, and loose down jackets all provide security and warmth while quirky intarsia prints, vintage-inspired woodland prints, and mismatched pairings serve as a visual scrapbook of the family's treasured history.

Color range & Graphics


Envision Overlook Nook in your store!
kid's fashion accessories
Lilies & Roses NY at Playtime & Kid's Hub NY
kid's rain gear
Gosoaky at Playtime Paris
children's fashion
Abril Flores Mil at Playtime & Kid's Hub NY
kid's fashion
Jo Milano at Playtime Paris


HOMETOWN HEROES
by Fashion Snoops

As we approach life with a new lens, HOMETOWN HERO focuses on the importance of local activism and enacting change within one's community. With a renewed awareness of social injustices, communities continue to educate and grow, fostering an environment where small acts of kindness are as meaningful as all-encompassing change. Seeking the small joys in the everyday, HOMETOWN HERO surprises with cheerful patterns, motivational messages, and feel-good colors. With an emphasis on the local residents, the look melds the everyday comfort of activewear with utilitarian functionality. Graphics inspire hope, positivity, and change with punchy messages and icons that always spark a smile.

Color range & Graphics


See the Hometown Heroes trend in your store!
kid's fashion pajamas
Anise & Ava at Playtime & Kid's Hub NY
kid's fashion
MINIKID at Playtime Paris
children's fashion
Simit Tribu at Playtime Paris
kid's fashion
Love Junkie at Playtime & Kid's Hub NY


GOLDEN GUILD
by Fashion Snoops

Taking place in the magical moment after sunrise or just before sunset, GOLDEN GUILD emerges when the world seems at peace, basking in a soft and luminous glow. Shrouded in a bit of mystery, it is in this otherworldly, almost surreal space, that we find inspiration from the graceful flows and curves of plants and flowers. Resplendent in the subtle elegance of Art Nouveau, quirky opulence meets natural elements for a softened, fresh feel for special occasion. Silken and soft silhouettes loosely fall, elevated with rich prints that define the emerging realm of refined loungewear as luxury becomes obtainable and comforting.

Color range & Graphics


Incorporate Golden Guild in your store!
kid's fashion
Aisabobo at Playtime & Kid's Hub NY
kid's fashion
Natalys at Playtime Paris and New York
children's fashion
Tractr Jeans at Playtime & Kid's Hub NY
kid's fashion
Bows Arts at Playtime & Kid's Hub NY


AURA
by Fashion Snoops

An inexplicable emanation tells the tale of AURA. Cocooned in positive mantras and kinetic energy, AURA brings meaning to the unexplainable with tactile silhouettes that calm, soothe, and heal. Loose shapes in cozy knits redefine winter boho as prism-inspired hues bring light and levity to casual pieces. Astrological in intention, celestial bodies, crystal vibrations, and a renewed spirituality inspire patterns and graphics. Silhouettes embody structured softness, representing life's eternal, cyclical act of finding balance between activity and rest.

Color range & Graphics


Bring the Aura trend to your store!
kid's shoes
Olivia Ann at Playtime Paris
teen fashion
Bella Dahl Girl at Playtime & Kid's Hub NY
children's fashion
Pink Chicken at Playtime & Kid's Hub NY
kid's fashion
Pink Peony Kids at Playtime & Kid's Hub NY

Thank you to Fashion Snoops for this wonderful highlight on the kid's trends for AW 22-23! Get inspired and feel free to contact the Fashion Snoops team to go further and adapt the future trends to your selection and your market!

Save-the-date and come meet the Fashion Snoops at 11:30am on January 31 at Playtime Paris and at 2:30pm on February 14 at Playtime & Kid's Hub New York, where you can discover more brands that follow these trends at the shows!

(All the moodboards, colors pallets and graphics pictures are from Fashion Snoops.)

link
https://www.iloveplaytime.com/magazine/trends/focus-on-aw-22-23-kids-trends-by-fashion-snoops
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