Trends 11 . 21 'The Creative Gang': FW 19/20 trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic…
Trends 11 . 21 'The Tech Nomads': FW 19/20 trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic…
Trends 11 . 21 'The Committed Family': FW 19/20 trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime…
Trends 07 . 12 'Neo Optimism' outfits at Playtime Paris The latest edition of Playtime Paris (June 30 - July 2, 2018) was the occasion to explore the theme…
Trends 07 . 12 'Nova Gaïa' outfits at Playtime Paris The latest edition of Playtime Paris (June 30 - July 2, 2018) was the occasion to explore the theme…
Trends 05 . 17 'Neo Optimism': SS19 kids trend This season, our trend-setter Julie Malait offers us an immersion in a universe filled with Kindness. "What sort of planet will we…
Trends 05 . 17 'New Tribe': SS19 kids trend This season, our trend-setter Julie Malait offers us an immersion in a universe filled with Kindness. "What sort of planet will we…
Trends 05 . 17 'Nova Gaia': SS19 kids trend This season, our trend-setter Julie Malait offers us an immersion in a universe filled with Kindness. "What sort of planet will we…
Trends 05 . 15 Maternity trend 'Paradise Office' by Instinct* Spring-summer 2019 invites us on a journey: pregnancy as a time for an inner voyage where one gives…
Trends 05 . 15 Maternity trend 'Luxe, calme et volupté' by Instinct* Spring-summer 2019 invites us on a journey: pregnancy as a time for an inner voyage where one gives…
Trends 05 . 15 Maternity trend 'Inner Garden' by Instinct* Spring-summer 2019 invites us on a journey: pregnancy as a time for an inner voyage where one gives…
Trends 02 . 20 'Renew' outfits at Playtime Paris The latest edition of Playtime Paris (January 27-29, 2018) was the occasion to discover the key outfits for next Autumn/Winter 2018-19. In…
Trends 02 . 20 'Flow' outfits at Playtime Paris The latest edition of Playtime Paris (January 27-29, 2018) was the occasion to discover the key outfits for next Autumn/Winter 2018-19. In…
Trends 02 . 20 'Agricool' outfits at Playtime Paris The latest edition of Playtime Paris (January 27-29, 2018) was the occasion to discover the key outfits for next Autumn/Winter 2018-19. In…
Trends 11 . 28 'Renew' : FW 18/19 kids trend Our trend setter Julie Malait presents the children's fashion trends for next autumn-winter 2018. "There, all is order and…
Trends 11 . 28 'Flow' : FW 18/19 kids trend Our trend setter Julie Malait presents the children's fashion trends for next autumn-winter 2018. The hearts of our cities beat to the…
Trends 11 . 28 'Agricool' : FW 18/19 kids trend Our trend setter Julie Malait presents the children's fashion trends for next autumn-winter 2018. In the tumult of Our Millennium, the…
Trends 10 . 27 Maternity trend 'Balance' by INSTINCT This season, Playtime is inviting the creative agency INSTINCT to present its trends for maternity wear for Autumn/Winter 2018-19. Instinct…
Trends 10 . 27 Maternity trend 'Fantasy' by INSTINCT This season, Playtime is inviting the creative agency INSTINCT to present its trends for maternity wear for Autumn/Winter 2018-19. Instinct…
Trends 10 . 20 Maternity trend 'Adapt' by INSTINCT This season, Playtime is inviting the creative agency INSTINCT to present its trends for maternity wear for Autumn/Winter 2018-19.…
Trends 09 . 06 'Share' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from July 1 to 3, 2017, was the occasion to discover the key outfits for next Spring-Summer…
Trends 09 . 06 'Repair' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from July 1 to 3, 2017, was the occasion to discover the key outfits for next Spring-Summer…
Trends 09 . 06 'Make' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from July 1 to 3, 2017, was the occasion to discover the key outfits for next Spring-Summer…
Trends 06 . 16 Earth Mothers and a Bouquet of Colours: key trends for maternitywear The SS18 edition of Playtime Paris 1-3 July 2017 sees the return of our established maternity…
Trends 06 . 07 'Sensitive olympics' Trend by INSTINCT This season, Playtime teams up with Instinct trend agency to present maternity trends. In…
Trends 06 . 07 'Working Goddess' Trend by INSTINCT This season, Playtime teams up with Instinct trend agency to present maternity trends. In…
Trends 05 . 16 'Share' : SS 18 children's trend Our trend setter Julie Malait presents the children's fashion trends for next spring-summer 2018. In these uncertain times, let’s not be a…
Trends 05 . 16 'Repair' : SS 18 children's trend Our trend setter Julie Malait presents the children's fashion trends for next spring-summer 2018. The world has become tired of planned…
Trends 05 . 16 'Make' : SS 18 children's fashion trend Our trend setter Julie Malait presents the children's fashion trends for next spring-summer 2018. …
Trends 02 . 21 'Party Time' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from January 28 to 30, 2017, was the occasion to…
Trends 02 . 21 'Daily' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from January 28 to 30, 2017, was the occasion to discover the key outfits for next…
Trends 02 . 21 'Shaman' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from January 28 to 30, 2017, was the occasion to discover the key outfits for next…
Trends 01 . 09 Daily trend AW 17/18 Our trend setter Julie Malait presents the key trends for next season. Our daily routine unfolds to the familiar hum of city life.…
Trends 01 . 09 Shaman trend AW 17/18 Our trend setter Julie Malait presents the key trends for next season. As we lose ourselves in the Gobi Desert, we rediscover the shamanic…
Trends 01 . 09 Down to Earth maternity trend Less is more. Naturalness as the key to true beauty. Straightforwardness instead of abundance. While summer disappears with its bright…
Focus 01 . 16 Spanish brands are taking you on a fashion journey Want to warm up a little bit in the middle of winter? Playtime New York offers you a sunny break…
Focus 01 . 04 The ideal maternity wardrobe is here From the perfect jeans to the evening dress, from smart underwear to off-road parka, you’ll find all the must-have garments for pregnant w…
Focus 01 . 08 NEW NOW is having a makeover To celebrate its second anniversary, NEW NOW is changing its look and moving to the Vincennes Pavilion, at the northern entrance of the…
Focus 11 . 30 Japanese style as its finest! A singular look, clean cuts and always neat details, the quintessence of Japanese style will be at Playtime Paris this winter! Japan has…
Focus 11 . 13 The perfect fit by Fields Footwear Combining style and science, Fields Footwear ensures perfect fit for your little ones' feet! When it comes to our children's feet, we all…
Focus 11 . 05 Children's fashion is growing up A signature style, refined details and conscious production, what if everything that makes children's fashion so special was no longer just…
Focus 06 . 29 Cute, Casual, and Cozy: Brands We’re Watching Now Post by Romaine Coonghe, chief editor of Junior Style London Playtime Paris is nearly upon us and…
Focus 05 . 15 A KINDA cool interview with Alexandra Klever After a 1st edition released last January, KINDA magazine will be back very soon with a second one!…
Focus 05 . 02 Over the Rainbow Embrace every colour of the rainbow this season with fun stripes, rainbow motifs, and irresistible colours from your favourite brands.…
Focus 04 . 30 They Got Swagger: Junior Style’s Fave Mini Style Influencers for Spring What would kid’s fashion be without the dedicated mini fashion enthusiasts that lovingly share t…
Focus 03 . 26 How plaid could be your child’s new style Plaid is one of fashion’s most ubiquitous prints, as it’s a highly versatile pattern that can be wor…
Focus 01 . 26 The Wearable Art of Cavalier Singapore-based label Cavalier presents their SS18 collection Incognito—though the littles will be anything but in these clothes! I…
Focus 01 . 23 Joey is taking its first steps at Playtime Paris! Focus on a young brand presenting its collection for the very first time at Playtime Paris. We…
Focus 01 . 17 5 Super Cozy, Super Stylish Brands We Love at Playtime Berlin Playtime Berlin is just around the corner and we are starting to get excited to see all the new and…
Focus 11 . 22 Delightfully Yours Little Goodall & Their Menagerie of Fashion Molly Goodall’s children’s clothing brand Little Goodall has a heart as big as Texas. Taking its cue…
Focus 10 . 30 Fall for cozy textures Nothing screams fall quite like textures and the best thing about cooler weather days is layering it up. This season, there are plenty of…
Focus 10 . 25 Give me everything Japanese Japanese culture is always a step—or 10—ahead of the curve with influences that radiate outward in the realms of art, culture and fashion. fäf…
Focus 08 . 07 The Sting of Plagiarism in Fashion Regarding the fashion industry, Coco Chanel famously remarked that 'Copying is the ransom of success'. It doesn't take much sleuthing to…
Focus 08 . 03 3 Killer Kid's Fashion Videos With so much time and energy invested into campaigns and lookbooks, simultaneously creating a fashion video that can be shared on your…
Focus 07 . 10 Live and Let Livly Lisa Carrol had one goal: Make the softest baby line out there. With that in mind, Carrol, the founder of Swedish brand LIVLY, packed up…
Focus 06 . 27 Monamoon honored by The European Product Design Award The Ukrainian brand of stylish clothes for pregnant women MONAMOON, represented by the TV presenter…
Focus 06 . 16 4+ Kidswear Designers Killing it in Womenswear Ever wish children’s clothing came in adult sizes? Now it does! As kidswear designers expand their r…
Focus 06 . 09 Noro Fashion and interior collection A brand made with love in Paris with the warmth of Madagascar that gathers all things beautiful.…
Focus 05 . 29 Go to Hollywood - denim Go to Hollywood on the grand boulevard looking cool, feeling good, sipping coke, watching the sunset over Malibu. There are a few brands…
Focus 05 . 02 3 Tips for Managing Instagram Influencers That Instagram is an important part of your fashion brand’s marketing mix would be the most obvious u…
Focus 04 . 12 Get in Loopy Mango's loop A name like Loopy Mango is going to get you noticed (Co-founder Anna Pulvermakher says she and her partner, Waejong Kim, are ‘totally l…
Focus 04 . 04 Business chat with mo + me, online kids boutique Entrepreneurship is not an easy road, but when you have the passion and determination to succeed,…
Focus 03 . 28 Discovering the Folk Made touch A kids fashion brand born in Japan, designed by Harumi Watanabe. A unique, timeless style, with high quality reflected in the designer's…
Focus 03 . 22 Lookbook Tips to Generate Press, Inspire Influencers, and Boost Social Media Entrepreneurs running a fashion brand—whether as a designer or a retailer—often have a lean mar…
Focus 03 . 21 Trade Marketing – why it’s important to have a trade marketing strategy As brands grow and evolve, marketing is fully focused on consumer marketing to help generate brand…
Focus 03 . 01 Married to the Mob The Bonnie Mob’s designer Tracey Samuel talks shop with Playtime New York. Fun, colorful and comfy are the three words Tracey Samuel, the d…
Focus 02 . 24 Innovation – how are brands embracing innovation and design Playtime Paris is very much part of showcasing cutting edge brands in terms of innovation and…
Focus 02 . 22 Skype with Zoe Adlersberg #1 Kristin Nystrom, designer of Gardner and the gang We're starting a brand new heading with kid's fashion photographer Zoe Adlersberg! She…
Focus 01 . 12 Interview with Ieva Juodelyte, from Mummymoon Demi-couture label Mummymoon has fast become a favorite of Instagram’s mini-sartorialists—from San Fra…
Focus 01 . 09 Introducing Monikako kids When we think of kids, colour and fun comes to mind. The Spanish based kids fashion brand Monikako Kids reflects the playfulness of…
Focus 01 . 09 One to Watch: Meet Seven Year Old Artist Giana We first came across Giana a few months back. Giana has recently collaborated with Meme kidswear…
News 02 . 07 Brightsiders by Yellowpelota Move to the bright side with the new collection of Yellowpelota! Created in 2013, Yellowpelota makes stylish and yet comfortable clothes by…
News 02 . 05 Baby Noomie To Showcase Their Sweetest Collection Yet at Playtime Baby Noomie luxuriously brings imaginative and contemporary designs to the softest layette and…
News 02 . 01 Back to our roots with Tip Toey Joey The brand reminds the importance of letting children connect with the earth. Playing outside is a crucial part of the little one's lives.…
News 01 . 25 Hilda.Henri takes us to the Alps New inspirational AW'19 collection allows you to get to know the beauty of the Austrian Alps Austrian brand, founded in 2013 in Vienna,…
News 01 . 25 TU&IO: the new Naturino project As we celebrate Family for this 25th edition of Playtime Paris, it is perfect timing for Naturino's new project. Naturino presents…
News 01 . 24 Travelling beyond reality with Molo Urban life and winter wonderland with the new AW19 Molo, the renowned Danish brand created in 2003, is famous for using strong colors,…
News 01 . 21 Breaking free with Gardner and the Gang GATG brings rock'n'roll to kids fashion! Created by Kristin Nystrom in 2012, Gardner and the Gang…
News 01 . 18 Exploring My Little Cozmo My Little Cozmo, the Spanish baby label, ethically produced in Barcelona, announces the launch of a new childrenswear line for 3-8 years…
News 01 . 17 Dinoski is taking you to a real adventure A fun solution to what is usually believed to be a fairly uninspiring market! Cub the Lion…
News 01 . 14 Dreaming about summer with BOXBO Trying hard to keep yourself warm during freezing wintery days, it's true, we don't really think about the sandals... But wait, spring is…
News 01 . 14 Sneak peek preview at EFVVA FW19 collection Inspired by the iconic party designed by Salvador Dali called ‘A Surrealistic night in an enchanted f…
News 01 . 08 Fabulous caps for fabulous kids by Hello Hossy A trailblazer in making stylized caps for kids The Blue Being tired of trying to find a creative…
News 01 . 04 Less weight, more fun with Light+Nine A New York based brand brings the concept of truly lightweight bags to the new level! Student Ergonomic Backpack Hunter Originally created…
News 12 . 19 First day at school with Poupée "Think of recess and the laid-back feeling of summer boarding school! Think of playtime, doodles, marker stains and the fun…
News 12 . 12 A trip to Brittany by Maison Frida When Mexican colors meet French design! A subtle mix between traditional Mexican vibrant colors and French designs, Maison Frida has that…
News 12 . 07 Turtally fine with Ammehoela A colorful and committed spring-summer collection to discover! Founded by Anouk Bindels and Sabine Disveld, Ammehoela is an urban, organic…
News 12 . 04 Céline Dion and Nununu launch a new brand: CELINUNUNU Iconic singer and Israeli kid's fashion brand have united forces by one voice: fashion. founders…
News 11 . 26 Peter Jansson joins Anarkid A new Head Designer for Anarkid! Great news for the Australian kids label! Peter Jansson, well-known for his Cheap Monday and Weekday…
News 10 . 02 Rylee + Cru's new sister: Quincy Mae Kelli Murray honors her 3rd child with this delightful collection! Ribbed pixie bonnet in clay and ribbed tank onesie in rose So excited…
News 09 . 06 Milk Japon awards' prize list Summer is nearly over... (sniff) As it's almost time for us to get our scarves for the autumn/winter season, let's have a little throwback…
News 09 . 05 Collab alert: MilK Magazine x Monoprix MilK collaborates with Monoprix for an exclusive capsule collection! For the occasion of MilK…
News 08 . 17 Sing Motoreta's Spring Song Spring song Cheerful children leaving school fill April’s warm air with youthful songs. What a joy there is in the alley’s deep silence! Sil…
News 08 . 02 Get to know the Royal-Worthy brand, G.H. Hurt & Son Princess Charlotte was first presented to the world following her birth in May 2015 - wrapped in G.…
News 08 . 02 The secret garden of Egg by Susan Lazar Egg by Susan Lazar’s SS19 collection takes little explorers on a journey through the world’s mult…
News 07 . 27 SCAMP & DUDE's superheros got our backs SCAMP & DUDE Sundowners collection Scamp & Dude is the contemporary British fashion label…
News 07 . 27 Recreation by Barn of Monkeys The Portuguese brand comes back to Playtime New-York with a SS19 collection inviting us to dream and play! Since the beginning, BARN OF…
News 07 . 23 On a trip to Tokyo with OMAMImini The LA-made brand upcoming SS19 collection is inspired by a recent trip to Japan. OMAMImini’s SS19 collection centers around the c…
News 07 . 19 A gentle summer breeze takes over Tago Tago takes you on a time machine and shows you around the past and the future! The Japanese brand…
News 07 . 18 The Happysads by Bobo Choses Bobo Choses will break the Internet with its new AW18 collection campaign song. Inspired by children's contradiction when it comes to…