Trends 11 . 28 11 . 28 | 'Humble': A/W 2020-21 Trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic… 11 . 28 'Humble': A/W 2020-21 Trend
Trends 05 . 17 05 . 17 | 'Press Start': SS 2020 Trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic… 05 . 17 'Press Start': SS 2020 Trend
Trends 05 . 17 05 . 17 | 'Fantasia': SS 2020 Trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic… 05 . 17 'Fantasia': SS 2020 Trend
Trends 05 . 17 05 . 17 | 'Pathfinders': SS 2020 Trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic… 05 . 17 'Pathfinders': SS 2020 Trend
Trends 11 . 21 11 . 21 | 'The Creative Gang': FW 19/20 trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic… 11 . 21 'The Creative Gang': FW 19/20 trend
Trends 11 . 21 11 . 21 | 'The Tech Nomads': FW 19/20 trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic… 11 . 21 'The Tech Nomads': FW 19/20 trend
Trends 11 . 21 11 . 21 | 'The Committed Family': FW 19/20 trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime… 11 . 21 'The Committed Family': FW 19/20 trend
Trends 07 . 12 07 . 12 | 'Neo Optimism' outfits at Playtime Paris The latest edition of Playtime Paris (June 30 - July 2, 2018) was the occasion to explore the theme… 07 . 12 'Neo Optimism' outfits at Playtime Paris
Trends 07 . 12 07 . 12 | 'Nova Gaïa' outfits at Playtime Paris The latest edition of Playtime Paris (June 30 - July 2, 2018) was the occasion to explore the theme… 07 . 12 'Nova Gaïa' outfits at Playtime Paris
Trends 05 . 17 05 . 17 | 'Neo Optimism': SS19 kids trend This season, our trend-setter Julie Malait offers us an immersion in a universe filled with Kindness. "What sort of planet will we… 05 . 17 'Neo Optimism': SS19 kids trend
Trends 05 . 17 05 . 17 | 'New Tribe': SS19 kids trend This season, our trend-setter Julie Malait offers us an immersion in a universe filled with Kindness. "What sort of planet will we… 05 . 17 'New Tribe': SS19 kids trend
Trends 05 . 17 05 . 17 | 'Nova Gaia': SS19 kids trend This season, our trend-setter Julie Malait offers us an immersion in a universe filled with Kindness. "What sort of planet will we… 05 . 17 'Nova Gaia': SS19 kids trend
Trends 05 . 15 05 . 15 | Maternity trend 'Paradise Office' by Instinct* Spring-summer 2019 invites us on a journey: pregnancy as a time for an inner voyage where one gives… 05 . 15 Maternity trend 'Paradise Office' by Instinct*
Trends 05 . 15 05 . 15 | Maternity trend 'Luxe, calme et volupté' by Instinct* Spring-summer 2019 invites us on a journey: pregnancy as a time for an inner voyage where one gives… 05 . 15 Maternity trend 'Luxe, calme et volupté' by Instinct*
Trends 05 . 15 05 . 15 | Maternity trend 'Inner Garden' by Instinct* Spring-summer 2019 invites us on a journey: pregnancy as a time for an inner voyage where one gives… 05 . 15 Maternity trend 'Inner Garden' by Instinct*
Trends 02 . 20 02 . 20 | 'Renew' outfits at Playtime Paris The latest edition of Playtime Paris (January 27-29, 2018) was the occasion to discover the key outfits for next Autumn/Winter 2018-19. In… 02 . 20 'Renew' outfits at Playtime Paris
Trends 02 . 20 02 . 20 | 'Flow' outfits at Playtime Paris The latest edition of Playtime Paris (January 27-29, 2018) was the occasion to discover the key outfits for next Autumn/Winter 2018-19. In… 02 . 20 'Flow' outfits at Playtime Paris
Trends 02 . 20 02 . 20 | 'Agricool' outfits at Playtime Paris The latest edition of Playtime Paris (January 27-29, 2018) was the occasion to discover the key outfits for next Autumn/Winter 2018-19. In… 02 . 20 'Agricool' outfits at Playtime Paris
Trends 11 . 28 11 . 28 | 'Renew' : FW 18/19 kids trend Our trend setter Julie Malait presents the children's fashion trends for next autumn-winter 2018. "There, all is order and… 11 . 28 'Renew' : FW 18/19 kids trend
Trends 11 . 28 11 . 28 | 'Flow' : FW 18/19 kids trend Our trend setter Julie Malait presents the children's fashion trends for next autumn-winter 2018. The hearts of our cities beat to the… 11 . 28 'Flow' : FW 18/19 kids trend
Trends 11 . 28 11 . 28 | 'Agricool' : FW 18/19 kids trend Our trend setter Julie Malait presents the children's fashion trends for next autumn-winter 2018. In the tumult of Our Millennium, the… 11 . 28 'Agricool' : FW 18/19 kids trend
Trends 10 . 27 10 . 27 | Maternity trend 'Balance' by INSTINCT This season, Playtime is inviting the creative agency INSTINCT to present its trends for maternity wear for Autumn/Winter 2018-19. Instinct… 10 . 27 Maternity trend 'Balance' by INSTINCT
Trends 10 . 27 10 . 27 | Maternity trend 'Fantasy' by INSTINCT This season, Playtime is inviting the creative agency INSTINCT to present its trends for maternity wear for Autumn/Winter 2018-19. Instinct… 10 . 27 Maternity trend 'Fantasy' by INSTINCT
Trends 10 . 20 10 . 20 | Maternity trend 'Adapt' by INSTINCT This season, Playtime is inviting the creative agency INSTINCT to present its trends for maternity wear for Autumn/Winter 2018-19.… 10 . 20 Maternity trend 'Adapt' by INSTINCT
Trends 09 . 06 09 . 06 | 'Share' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from July 1 to 3, 2017, was the occasion to discover the key outfits for next Spring-Summer… 09 . 06 'Share' outfits at Playtime Paris
Trends 09 . 06 09 . 06 | 'Repair' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from July 1 to 3, 2017, was the occasion to discover the key outfits for next Spring-Summer… 09 . 06 'Repair' outfits at Playtime Paris
Trends 09 . 06 09 . 06 | 'Make' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from July 1 to 3, 2017, was the occasion to discover the key outfits for next Spring-Summer… 09 . 06 'Make' outfits at Playtime Paris
Trends 06 . 16 06 . 16 | Earth Mothers and a Bouquet of Colours: key trends for maternitywear The SS18 edition of Playtime Paris 1-3 July 2017 sees the return of our established maternity… 06 . 16 Earth Mothers and a Bouquet of Colours: key trends for maternitywear
Trends 06 . 07 06 . 07 | 'Sensitive olympics' Trend by INSTINCT This season, Playtime teams up with Instinct trend agency to present maternity trends. In… 06 . 07 'Sensitive olympics' Trend by INSTINCT
Trends 06 . 07 06 . 07 | 'Working Goddess' Trend by INSTINCT This season, Playtime teams up with Instinct trend agency to present maternity trends. In… 06 . 07 'Working Goddess' Trend by INSTINCT
Trends 05 . 16 05 . 16 | 'Share' : SS 18 children's trend Our trend setter Julie Malait presents the children's fashion trends for next spring-summer 2018. In these uncertain times, let’s not be a… 05 . 16 'Share' : SS 18 children's trend
Trends 05 . 16 05 . 16 | 'Repair' : SS 18 children's trend Our trend setter Julie Malait presents the children's fashion trends for next spring-summer 2018. The world has become tired of planned… 05 . 16 'Repair' : SS 18 children's trend
Trends 05 . 16 05 . 16 | 'Make' : SS 18 children's fashion trend Our trend setter Julie Malait presents the children's fashion trends for next spring-summer 2018. … 05 . 16 'Make' : SS 18 children's fashion trend
Trends 02 . 21 02 . 21 | 'Party Time' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from January 28 to 30, 2017, was the occasion to… 02 . 21 'Party Time' outfits at Playtime Paris
Trends 02 . 21 02 . 21 | 'Daily' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from January 28 to 30, 2017, was the occasion to discover the key outfits for next… 02 . 21 'Daily' outfits at Playtime Paris
Trends 02 . 21 02 . 21 | 'Shaman' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from January 28 to 30, 2017, was the occasion to discover the key outfits for next… 02 . 21 'Shaman' outfits at Playtime Paris
Trends 01 . 09 01 . 09 | Daily trend AW 17/18 Our trend setter Julie Malait presents the key trends for next season. Our daily routine unfolds to the familiar hum of city life.… 01 . 09 Daily trend AW 17/18
Trends 01 . 09 01 . 09 | Shaman trend AW 17/18 Our trend setter Julie Malait presents the key trends for next season. As we lose ourselves in the Gobi Desert, we rediscover the shamanic… 01 . 09 Shaman trend AW 17/18
Trends 01 . 09 01 . 09 | Down to Earth maternity trend Less is more. Naturalness as the key to true beauty. Straightforwardness instead of abundance. While summer disappears with its bright… 01 . 09 Down to Earth maternity trend
Focus 04 . 12 04 . 12 | The A-team 13 unmissable brands that have been with Playtime since the beginning! They are almost the same age as Playtime and have grown up with the… 04 . 12 The A-team
Focus 04 . 03 04 . 03 | A conversation with...Tabitha Osler Tabitha Osler The founder of Faire Child, reveals the secrets of purely sustainable fashion! Tabitha Osler, a designer, a mother and an… 04 . 03 A conversation with...Tabitha Osler
Focus 01 . 16 01 . 16 | Spanish brands are taking you on a fashion journey Want to warm up a little bit in the middle of winter? Playtime New York offers you a sunny break… 01 . 16 Spanish brands are taking you on a fashion journey
Focus 01 . 04 01 . 04 | The ideal maternity wardrobe is here From the perfect jeans to the evening dress, from smart underwear to off-road parka, you’ll find all the must-have garments for pregnant w… 01 . 04 The ideal maternity wardrobe is here
Focus 01 . 08 01 . 08 | NEW NOW is having a makeover To celebrate its second anniversary, NEW NOW is changing its look and moving to the Vincennes Pavilion, at the northern entrance of the… 01 . 08 NEW NOW is having a makeover
Focus 11 . 30 11 . 30 | Japanese style as its finest! A singular look, clean cuts and always neat details, the quintessence of Japanese style will be at Playtime Paris this winter! Japan has… 11 . 30 Japanese style as its finest!
Focus 11 . 13 11 . 13 | The perfect fit by Fields Footwear Combining style and science, Fields Footwear ensures perfect fit for your little ones' feet! When it comes to our children's feet, we all… 11 . 13 The perfect fit by Fields Footwear
Focus 11 . 05 11 . 05 | Children's fashion is growing up A signature style, refined details and conscious production, what if everything that makes children's fashion so special was no longer just… 11 . 05 Children's fashion is growing up
Focus 06 . 29 06 . 29 | Cute, Casual, and Cozy: Brands We’re Watching Now Post by Romaine Coonghe, chief editor of Junior Style London Playtime Paris is nearly upon us and… 06 . 29 Cute, Casual, and Cozy: Brands We’re Watching Now
Focus 05 . 15 05 . 15 | A KINDA cool interview with Alexandra Klever After a 1st edition released last January, KINDA magazine will be back very soon with a second one!… 05 . 15 A KINDA cool interview with Alexandra Klever
Focus 05 . 02 05 . 02 | Over the Rainbow Embrace every colour of the rainbow this season with fun stripes, rainbow motifs, and irresistible colours from your favourite brands.… 05 . 02 Over the Rainbow
Focus 04 . 30 04 . 30 | They Got Swagger: Junior Style’s Fave Mini Style Influencers for Spring What would kid’s fashion be without the dedicated mini fashion enthusiasts that lovingly share t… 04 . 30 They Got Swagger: Junior Style’s Fave Mini Style Influencers for Spring
Focus 03 . 26 03 . 26 | How plaid could be your child’s new style Plaid is one of fashion’s most ubiquitous prints, as it’s a highly versatile pattern that can be wor… 03 . 26 How plaid could be your child’s new style
Focus 01 . 26 01 . 26 | The Wearable Art of Cavalier Singapore-based label Cavalier presents their SS18 collection Incognito—though the littles will be anything but in these clothes! I… 01 . 26 The Wearable Art of Cavalier
Focus 01 . 23 01 . 23 | Joey is taking its first steps at Playtime Paris! Focus on a young brand presenting its collection for the very first time at Playtime Paris. We… 01 . 23 Joey is taking its first steps at Playtime Paris!
Focus 01 . 17 01 . 17 | 5 Super Cozy, Super Stylish Brands We Love at Playtime Berlin Playtime Berlin is just around the corner and we are starting to get excited to see all the new and… 01 . 17 5 Super Cozy, Super Stylish Brands We Love at Playtime Berlin
Focus 11 . 22 11 . 22 | Delightfully Yours Little Goodall & Their Menagerie of Fashion Molly Goodall’s children’s clothing brand Little Goodall has a heart as big as Texas. Taking its cue… 11 . 22 Delightfully Yours Little Goodall & Their Menagerie of Fashion
Focus 10 . 30 10 . 30 | Fall for cozy textures Nothing screams fall quite like textures and the best thing about cooler weather days is layering it up. This season, there are plenty of… 10 . 30 Fall for cozy textures
Focus 10 . 25 10 . 25 | Give me everything Japanese Japanese culture is always a step—or 10—ahead of the curve with influences that radiate outward in the realms of art, culture and fashion. fäf… 10 . 25 Give me everything Japanese
Focus 08 . 07 08 . 07 | The Sting of Plagiarism in Fashion Regarding the fashion industry, Coco Chanel famously remarked that 'Copying is the ransom of success'. It doesn't take much sleuthing to… 08 . 07 The Sting of Plagiarism in Fashion
Focus 08 . 03 08 . 03 | 3 Killer Kid's Fashion Videos With so much time and energy invested into campaigns and lookbooks, simultaneously creating a fashion video that can be shared on your… 08 . 03 3 Killer Kid's Fashion Videos
Focus 07 . 10 07 . 10 | Live and Let Livly Lisa Carrol had one goal: Make the softest baby line out there. With that in mind, Carrol, the founder of Swedish brand LIVLY, packed up… 07 . 10 Live and Let Livly
Focus 06 . 27 06 . 27 | Monamoon honored by The European Product Design Award The Ukrainian brand of stylish clothes for pregnant women MONAMOON, represented by the TV presenter… 06 . 27 Monamoon honored by The European Product Design Award
Focus 06 . 16 06 . 16 | 4+ Kidswear Designers Killing it in Womenswear Ever wish children’s clothing came in adult sizes? Now it does! As kidswear designers expand their r… 06 . 16 4+ Kidswear Designers Killing it in Womenswear
Focus 06 . 09 06 . 09 | Noro Fashion and interior collection A brand made with love in Paris with the warmth of Madagascar that gathers all things beautiful.… 06 . 09 Noro Fashion and interior collection
Focus 05 . 29 05 . 29 | Go to Hollywood - denim Go to Hollywood on the grand boulevard looking cool, feeling good, sipping coke, watching the sunset over Malibu. There are a few brands… 05 . 29 Go to Hollywood - denim
Focus 05 . 02 05 . 02 | 3 Tips for Managing Instagram Influencers That Instagram is an important part of your fashion brand’s marketing mix would be the most obvious u… 05 . 02 3 Tips for Managing Instagram Influencers
Focus 04 . 12 04 . 12 | Get in Loopy Mango's loop A name like Loopy Mango is going to get you noticed (Co-founder Anna Pulvermakher says she and her partner, Waejong Kim, are ‘totally l… 04 . 12 Get in Loopy Mango's loop
Focus 04 . 04 04 . 04 | Business chat with mo + me, online kids boutique Entrepreneurship is not an easy road, but when you have the passion and determination to succeed,… 04 . 04 Business chat with mo + me, online kids boutique
Focus 03 . 28 03 . 28 | Discovering the Folk Made touch A kids fashion brand born in Japan, designed by Harumi Watanabe. A unique, timeless style, with high quality reflected in the designer's… 03 . 28 Discovering the Folk Made touch
Focus 03 . 22 03 . 22 | Lookbook Tips to Generate Press, Inspire Influencers, and Boost Social Media Entrepreneurs running a fashion brand—whether as a designer or a retailer—often have a lean mar… 03 . 22 Lookbook Tips to Generate Press, Inspire Influencers, and Boost Social Media
Focus 03 . 21 03 . 21 | Trade Marketing – why it’s important to have a trade marketing strategy As brands grow and evolve, marketing is fully focused on consumer marketing to help generate brand… 03 . 21 Trade Marketing – why it’s important to have a trade marketing strategy
Focus 03 . 01 03 . 01 | Married to the Mob The Bonnie Mob’s designer Tracey Samuel talks shop with Playtime New York. Fun, colorful and comfy are the three words Tracey Samuel, the d… 03 . 01 Married to the Mob
Focus 02 . 24 02 . 24 | Innovation – how are brands embracing innovation and design Playtime Paris is very much part of showcasing cutting edge brands in terms of innovation and… 02 . 24 Innovation – how are brands embracing innovation and design
Focus 02 . 22 02 . 22 | Skype with Zoe Adlersberg #1 Kristin Nystrom, designer of Gardner and the gang We're starting a brand new heading with kid's fashion photographer Zoe Adlersberg! She… 02 . 22 Skype with Zoe Adlersberg #1
Focus 01 . 12 01 . 12 | Interview with Ieva Juodelyte, from Mummymoon Demi-couture label Mummymoon has fast become a favorite of Instagram’s mini-sartorialists—from San Fra… 01 . 12 Interview with Ieva Juodelyte, from Mummymoon
Focus 01 . 09 01 . 09 | Introducing Monikako kids When we think of kids, colour and fun comes to mind. The Spanish based kids fashion brand Monikako Kids reflects the playfulness of… 01 . 09 Introducing Monikako kids
Focus 01 . 09 01 . 09 | One to Watch: Meet Seven Year Old Artist Giana We first came across Giana a few months back. Giana has recently collaborated with Meme kidswear… 01 . 09 One to Watch: Meet Seven Year Old Artist Giana
News NEW 12 . 04 12 . 04 | A second life for clothes Focus on two brands taking environmental issues to a next level! Large quantities of material waste are produced from textile… 12 . 04 A second life for clothes
News 10 . 02 10 . 02 | BO(Y)SMANS or the definition of cool The new label by kidswear designer Caroline Bosmans is everything we need right now! The high-end style of Caroline Bosmans collections has… 10 . 02 BO(Y)SMANS or the definition of cool
News 09 . 26 09 . 26 | Playing hide and seek with Gabrielle Paris Their new capsule collection is about to drop! Just imagine a classic yet modern home, bright,… 09 . 26 Playing hide and seek with Gabrielle Paris
News 09 . 20 09 . 20 | Two new lines for Apero knit Cold days are coming and soft knits along with them! You may already know the cool Siberian brand APERO knit. Founded by former interior… 09 . 20 Two new lines for Apero knit
News 07 . 18 07 . 18 | Playtime New-York on Spanish time! The warmth of August will welcome the 19th edition of Playtime New-York! The show will gather a curated selection of 200 Fashion and… 07 . 18 Playtime New-York on Spanish time!
News 07 . 08 07 . 08 | Milk Awards winners at Playtime Paris 26th edition Playtime Paris always brings a lot of excitement! This year as well, MilK magazine carefully… 07 . 08 Milk Awards winners at Playtime Paris 26th edition
News 06 . 27 06 . 27 | We love We A Family! The brand new creative brand takes inspiration and style to the new level We a family designs practical workwear-inspired clothes for… 06 . 27 We love We A Family!
News 06 . 27 06 . 27 | Modern classics of Séraphine & Zélie Using ethical materials, the brand creates unique clothes which will stay with you for a long time… 06 . 27 Modern classics of Séraphine & Zélie
News 06 . 24 06 . 24 | Molo gets GOTS certification! New, strong sustainability move by Molo Having sustainability and environmental accountability, as well as a social obligation, at its… 06 . 24 Molo gets GOTS certification!
News 06 . 21 06 . 21 | cake maternity celebrates its 10 year anniversary! The brand revolutionizes the industry and helps working mothers Founded in 2008, by wife and… 06 . 21 cake maternity celebrates its 10 year anniversary!
News 06 . 14 06 . 14 | Young and inspiring Tchibicco The brand finds creative ways to promote sustainability Inspired by the sweet memories of growing up in Japan, the designer and the mother… 06 . 14 Young and inspiring Tchibicco
News 06 . 12 06 . 12 | Perfect "Looks by Luks" A wise solution to protect your little one from sun, cold and wind! Creating unique headgear for kids and their mums, Looks by Luks… 06 . 12 Perfect "Looks by Luks"
News 05 . 27 05 . 27 | Going on Safari with WAWA A perfect synergy between clean Scandinavian style and Indian philosophy of worshiping the nature Celebrating a child's sense for simple… 05 . 27 Going on Safari with WAWA
News 05 . 13 05 . 13 | Changing the planet, "cos I said so" Rules breaker, the eco-friendly brand changes the world of fashion! Minimalistic and gender neutral, COS I SAID SO believes its clothes are… 05 . 13 Changing the planet, "cos I said so"
News 04 . 09 04 . 09 | The unspoilt childhood with Minimalisma The brand brings poetry and laughter to shape the childhood unspoilt! photo by Jessica Sidenros… 04 . 09 The unspoilt childhood with Minimalisma
News 03 . 19 03 . 19 | Connecting heart and mind with Aisabobo Elegantly beautiful and simply stunning brand announces its SS19 collection Having as the main… 03 . 19 Connecting heart and mind with Aisabobo
News 03 . 13 03 . 13 | The most natural collection by Kokori The pure organic reflects in the new SS19 collection of Kokori The London based brand, Kokori creates timeless joyful and elegant clothing… 03 . 13 The most natural collection by Kokori
News 02 . 26 02 . 26 | The Sea Attacktion by KiSSe KiSSe keeps surprising us with an amazing SS19 collection introduced by a stopmotion video “Kidwear made from kids to kids”. What better mot… 02 . 26 The Sea Attacktion by KiSSe
News 02 . 21 02 . 21 | Diverse cultural heritage of ANAYCHAY First timer at the latest edition of Playtime Paris invites us to follow our own cultural roots. Originating from Quechua language, A… 02 . 21 Diverse cultural heritage of ANAYCHAY
News 02 . 19 02 . 19 | Let the Magic begin with Illaconfetti Join IllaConfetti in a magical journey of making our planet a better place! Believing in energy, vitality of colors and the importance of… 02 . 19 Let the Magic begin with Illaconfetti
News 02 . 18 02 . 18 | Dream optimistically with Lea&Jojo Introducing new AW19/20 collection "Optimistic Reverie" of Lea&Jojo Created by two mothers and friends sharing the same… 02 . 18 Dream optimistically with Lea&Jojo
News 02 . 18 02 . 18 | Join the seasonal fun with Milledeux Milledeux invites you to follow the journey of Mille and her two lovely Labradors with the brand's new collection! Creating exclusive… 02 . 18 Join the seasonal fun with Milledeux
News 02 . 07 02 . 07 | Brightsiders by Yellowpelota Move to the bright side with the new collection of Yellowpelota! Created in 2013, Yellowpelota makes stylish and yet comfortable clothes by… 02 . 07 Brightsiders by Yellowpelota