Trends 11 . 21 'The Creative Gang': FW 19/20 trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic…
Trends 11 . 21 'The Tech Nomads': FW 19/20 trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime offers you to do through its now iconic…
Trends 11 . 21 'The Committed Family': FW 19/20 trend Have you ever dreamt of taking the pulse of the season at a single glance? This is what Playtime…
Trends 07 . 12 'Neo Optimism' outfits at Playtime Paris The latest edition of Playtime Paris (June 30 - July 2, 2018) was the occasion to explore the theme…
Trends 07 . 12 'Nova Gaïa' outfits at Playtime Paris The latest edition of Playtime Paris (June 30 - July 2, 2018) was the occasion to explore the theme…
Trends 05 . 17 'Neo Optimism': SS19 kids trend This season, our trend-setter Julie Malait offers us an immersion in a universe filled with Kindness. "What sort of planet will we…
Trends 05 . 17 'New Tribe': SS19 kids trend This season, our trend-setter Julie Malait offers us an immersion in a universe filled with Kindness. "What sort of planet will we…
Trends 05 . 17 'Nova Gaia': SS19 kids trend This season, our trend-setter Julie Malait offers us an immersion in a universe filled with Kindness. "What sort of planet will we…
Trends 05 . 15 Maternity trend 'Paradise Office' by Instinct* Spring-summer 2019 invites us on a journey: pregnancy as a time for an inner voyage where one gives…
Trends 05 . 15 Maternity trend 'Luxe, calme et volupté' by Instinct* Spring-summer 2019 invites us on a journey: pregnancy as a time for an inner voyage where one gives…
Trends 05 . 15 Maternity trend 'Inner Garden' by Instinct* Spring-summer 2019 invites us on a journey: pregnancy as a time for an inner voyage where one gives…
Trends 02 . 20 'Renew' outfits at Playtime Paris The latest edition of Playtime Paris (January 27-29, 2018) was the occasion to discover the key outfits for next Autumn/Winter 2018-19. In…
Trends 02 . 20 'Flow' outfits at Playtime Paris The latest edition of Playtime Paris (January 27-29, 2018) was the occasion to discover the key outfits for next Autumn/Winter 2018-19. In…
Trends 02 . 20 'Agricool' outfits at Playtime Paris The latest edition of Playtime Paris (January 27-29, 2018) was the occasion to discover the key outfits for next Autumn/Winter 2018-19. In…
Trends 11 . 28 'Renew' : FW 18/19 kids trend Our trend setter Julie Malait presents the children's fashion trends for next autumn-winter 2018. "There, all is order and…
Trends 11 . 28 'Flow' : FW 18/19 kids trend Our trend setter Julie Malait presents the children's fashion trends for next autumn-winter 2018. The hearts of our cities beat to the…
Trends 11 . 28 'Agricool' : FW 18/19 kids trend Our trend setter Julie Malait presents the children's fashion trends for next autumn-winter 2018. In the tumult of Our Millennium, the…
Trends 10 . 27 Maternity trend 'Balance' by INSTINCT This season, Playtime is inviting the creative agency INSTINCT to present its trends for maternity wear for Autumn/Winter 2018-19. Instinct…
Trends 10 . 27 Maternity trend 'Fantasy' by INSTINCT This season, Playtime is inviting the creative agency INSTINCT to present its trends for maternity wear for Autumn/Winter 2018-19. Instinct…
Trends 10 . 20 Maternity trend 'Adapt' by INSTINCT This season, Playtime is inviting the creative agency INSTINCT to present its trends for maternity wear for Autumn/Winter 2018-19.…
Trends 09 . 06 'Share' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from July 1 to 3, 2017, was the occasion to discover the key outfits for next Spring-Summer…
Trends 09 . 06 'Repair' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from July 1 to 3, 2017, was the occasion to discover the key outfits for next Spring-Summer…
Trends 09 . 06 'Make' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from July 1 to 3, 2017, was the occasion to discover the key outfits for next Spring-Summer…
Trends 06 . 16 Earth Mothers and a Bouquet of Colours: key trends for maternitywear The SS18 edition of Playtime Paris 1-3 July 2017 sees the return of our established maternity…
Trends 06 . 07 'Sensitive olympics' Trend by INSTINCT This season, Playtime teams up with Instinct trend agency to present maternity trends. In…
Trends 06 . 07 'Working Goddess' Trend by INSTINCT This season, Playtime teams up with Instinct trend agency to present maternity trends. In…
Trends 05 . 16 'Share' : SS 18 children's trend Our trend setter Julie Malait presents the children's fashion trends for next spring-summer 2018. In these uncertain times, let’s not be a…
Trends 05 . 16 'Repair' : SS 18 children's trend Our trend setter Julie Malait presents the children's fashion trends for next spring-summer 2018. The world has become tired of planned…
Trends 05 . 16 'Make' : SS 18 children's fashion trend Our trend setter Julie Malait presents the children's fashion trends for next spring-summer 2018. …
Trends 02 . 21 'Party Time' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from January 28 to 30, 2017, was the occasion to…
Trends 02 . 21 'Daily' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from January 28 to 30, 2017, was the occasion to discover the key outfits for next…
Trends 02 . 21 'Shaman' outfits at Playtime Paris Latest edition of Playtime Paris, taking place from January 28 to 30, 2017, was the occasion to discover the key outfits for next…
Trends 01 . 09 Daily trend AW 17/18 Our trend setter Julie Malait presents the key trends for next season. Our daily routine unfolds to the familiar hum of city life.…
Trends 01 . 09 Shaman trend AW 17/18 Our trend setter Julie Malait presents the key trends for next season. As we lose ourselves in the Gobi Desert, we rediscover the shamanic…
Trends 01 . 09 Down to Earth maternity trend Less is more. Naturalness as the key to true beauty. Straightforwardness instead of abundance. While summer disappears with its bright…
Focus 11 . 30 Japanese style as its finest! A singular look, clean cuts and always neat details, the quintessence of Japanese style will be at Playtime Paris this winter! Japan has…
Focus 11 . 13 The perfect fit by Fields Footwear Combining style and science, Fields Footwear ensures perfect fit for your little ones' feet! When it comes to our children's feet, we all…
Focus 11 . 05 Children's fashion is growing up A signature style, refined details and conscious production, what if everything that makes children's fashion so special was no longer just…
Focus 06 . 29 Cute, Casual, and Cozy: Brands We’re Watching Now Post by Romaine Coonghe, chief editor of Junior Style London Playtime Paris is nearly upon us and…
Focus 05 . 15 A KINDA cool interview with Alexandra Klever After a 1st edition released last January, KINDA magazine will be back very soon with a second one!…
Focus 05 . 02 Over the Rainbow Embrace every colour of the rainbow this season with fun stripes, rainbow motifs, and irresistible colours from your favourite brands.…
Focus 04 . 30 They Got Swagger: Junior Style’s Fave Mini Style Influencers for Spring What would kid’s fashion be without the dedicated mini fashion enthusiasts that lovingly share t…
Focus 03 . 26 How plaid could be your child’s new style Plaid is one of fashion’s most ubiquitous prints, as it’s a highly versatile pattern that can be wor…
Focus 01 . 26 The Wearable Art of Cavalier Singapore-based label Cavalier presents their SS18 collection Incognito—though the littles will be anything but in these clothes! I…
Focus 01 . 23 Joey is taking its first steps at Playtime Paris! Focus on a young brand presenting its collection for the very first time at Playtime Paris. We…
Focus 01 . 17 5 Super Cozy, Super Stylish Brands We Love at Playtime Berlin Playtime Berlin is just around the corner and we are starting to get excited to see all the new and…
Focus 11 . 22 Delightfully Yours Little Goodall & Their Menagerie of Fashion Molly Goodall’s children’s clothing brand Little Goodall has a heart as big as Texas. Taking its cue…
Focus 10 . 30 Fall for cozy textures Nothing screams fall quite like textures and the best thing about cooler weather days is layering it up. This season, there are plenty of…
Focus 10 . 25 Give me everything Japanese Japanese culture is always a step—or 10—ahead of the curve with influences that radiate outward in the realms of art, culture and fashion. fäf…
Focus 08 . 07 The Sting of Plagiarism in Fashion Regarding the fashion industry, Coco Chanel famously remarked that 'Copying is the ransom of success'. It doesn't take much sleuthing to…
Focus 08 . 03 3 Killer Kid's Fashion Videos With so much time and energy invested into campaigns and lookbooks, simultaneously creating a fashion video that can be shared on your…
Focus 07 . 10 Live and Let Livly Lisa Carrol had one goal: Make the softest baby line out there. With that in mind, Carrol, the founder of Swedish brand LIVLY, packed up…
Focus 06 . 27 Monamoon honored by The European Product Design Award The Ukrainian brand of stylish clothes for pregnant women MONAMOON, represented by the TV presenter…
Focus 06 . 16 4+ Kidswear Designers Killing it in Womenswear Ever wish children’s clothing came in adult sizes? Now it does! As kidswear designers expand their r…
Focus 06 . 09 Noro Fashion and interior collection A brand made with love in Paris with the warmth of Madagascar that gathers all things beautiful.…
Focus 05 . 29 Go to Hollywood - denim Go to Hollywood on the grand boulevard looking cool, feeling good, sipping coke, watching the sunset over Malibu. There are a few brands…
Focus 05 . 02 3 Tips for Managing Instagram Influencers That Instagram is an important part of your fashion brand’s marketing mix would be the most obvious u…
Focus 04 . 12 Get in Loopy Mango's loop A name like Loopy Mango is going to get you noticed (Co-founder Anna Pulvermakher says she and her partner, Waejong Kim, are ‘totally l…
Focus 04 . 04 Business chat with mo + me, online kids boutique Entrepreneurship is not an easy road, but when you have the passion and determination to succeed,…
Focus 03 . 28 Discovering the Folk Made touch A kids fashion brand born in Japan, designed by Harumi Watanabe. A unique, timeless style, with high quality reflected in the designer's…
Focus 03 . 22 Lookbook Tips to Generate Press, Inspire Influencers, and Boost Social Media Entrepreneurs running a fashion brand—whether as a designer or a retailer—often have a lean mar…
Focus 03 . 21 Trade Marketing – why it’s important to have a trade marketing strategy As brands grow and evolve, marketing is fully focused on consumer marketing to help generate brand…
Focus 03 . 01 Married to the Mob The Bonnie Mob’s designer Tracey Samuel talks shop with Playtime New York. Fun, colorful and comfy are the three words Tracey Samuel, the d…
Focus 02 . 24 Innovation – how are brands embracing innovation and design Playtime Paris is very much part of showcasing cutting edge brands in terms of innovation and…
Focus 02 . 22 Skype with Zoe Adlersberg #1 Kristin Nystrom, designer of Gardner and the gang We're starting a brand new heading with kid's fashion photographer Zoe Adlersberg! She…
Focus 01 . 12 Interview with Ieva Juodelyte, from Mummymoon Demi-couture label Mummymoon has fast become a favorite of Instagram’s mini-sartorialists—from San Fra…
Focus 01 . 09 Introducing Monikako kids When we think of kids, colour and fun comes to mind. The Spanish based kids fashion brand Monikako Kids reflects the playfulness of…
Focus 01 . 09 One to Watch: Meet Seven Year Old Artist Giana We first came across Giana a few months back. Giana has recently collaborated with Meme kidswear…
NEW News 12 . 12 A trip to Brittany by Maison Frida When Mexican colors meet French design! A subtle mix between traditional Mexican vibrant colors and French designs, Maison Frida has that…
News 12 . 07 Turtally fine with Ammehoela A colorful and committed spring-summer collection to discover! Founded by Anouk Bindels and Sabine Disveld, Ammehoela is an urban, organic…
News 12 . 04 Céline Dion and Nununu launch a new brand: CELINUNUNU Iconic singer and Israeli kid's fashion brand have united forces by one voice: fashion. founders…
News 11 . 26 Peter Jansson joins Anarkid A new Head Designer for Anarkid! Great news for the Australian kids label! Peter Jansson, well-known for his Cheap Monday and Weekday…
News 10 . 02 Rylee + Cru's new sister: Quincy Mae Kelli Murray honors her 3rd child with this delightful collection! Ribbed pixie bonnet in clay and ribbed tank onesie in rose So excited…
News 09 . 06 Milk Japon awards' prize list Summer is nearly over... (sniff) As it's almost time for us to get our scarves for the autumn/winter season, let's have a little throwback…
News 09 . 05 Collab alert: MilK Magazine x Monoprix MilK collaborates with Monoprix for an exclusive capsule collection! For the occasion of MilK…
News 08 . 17 Sing Motoreta's Spring Song Spring song Cheerful children leaving school fill April’s warm air with youthful songs. What a joy there is in the alley’s deep silence! Sil…
News 08 . 02 Get to know the Royal-Worthy brand, G.H. Hurt & Son Princess Charlotte was first presented to the world following her birth in May 2015 - wrapped in G.…
News 08 . 02 The secret garden of Egg by Susan Lazar Egg by Susan Lazar’s SS19 collection takes little explorers on a journey through the world’s mult…
News 07 . 27 SCAMP & DUDE's superheros got our backs SCAMP & DUDE Sundowners collection Scamp & Dude is the contemporary British fashion label…
News 07 . 27 Recreation by Barn of Monkeys The Portuguese brand comes back to Playtime New-York with a SS19 collection inviting us to dream and play! Since the beginning, BARN OF…
News 07 . 23 On a trip to Tokyo with OMAMImini The LA-made brand upcoming SS19 collection is inspired by a recent trip to Japan. OMAMImini’s SS19 collection centers around the c…
News 07 . 19 A gentle summer breeze takes over Tago Tago takes you on a time machine and shows you around the past and the future! The Japanese brand…
News 07 . 18 The Happysads by Bobo Choses Bobo Choses will break the Internet with its new AW18 collection campaign song. Inspired by children's contradiction when it comes to…
News 07 . 18 Tiny Rym displays its eco-friendly aesthetics SS19 collection Tiny Rym continues to dream about a world full of fun and play, where all…
News 07 . 17 Come play outside with Tip Toey Joey The new SS19 collection of Tip Toey Joey invites parents and children to turn off their electronics and play outside. The new collection…
News 07 . 17 Spanish brands are taking over New-York! This upcoming 17th edition of Playtime New-York is just around the corner! The show will gather a…
News 06 . 25 Cache-Cœur Lingerie celebrates its 10 year-anniversary The French brand delights us with its maternity and nursing lingerie, homewear and smimwear lines!…
News 06 . 25 The Mommy Collective fits your bump like a glove A chic and timeless line of maternity clothing designed by a tribe of mommies, for pregnant and new…
News 06 . 22 Bebe Organic takes us to the countryside "Over in the Meadow. An ode to slow life..” Created by Birgit Kadak, Bebe Organic is one of t…
News 06 . 20 Introducing Anarkid SS19: Mosh Pit Born and bred in Melbourne culture, Anarkid is built on a solid foundation of style, understated cool and rebellion. "We grew up riding…
News 06 . 20 It's backpack time and Kidzroom got your little one's back! The growing noteworthy kid's brand, Kidzroom has been putting a spin on the definition of kids'…
News 06 . 19 Piñata Pum honors Africa for its SS19 collection Inspired by the cradle of humanity, SS19 Piñata PUM collection drives us to the heart of Africa: …
News 06 . 19 Give in to your wild side with Wildkind Kids London-Helsinki based unisex brand for kids plays with wildness and cuteness like nobody else. AW18…
News 06 . 11 Embrace your pregnancy in Avishag Arbel's latest collection! The Israeli maternity brand designs stylish and durable collections to keep you on trend throughout…
News 06 . 08 Colchik strong clothes, designed for action The German slow label managed by the French-German designer Laura Moustacakis is back to Paris this…
News 06 . 04 Get shaped for the Olympics with LuckyU The Polish brand invites us to discover its sporty collection called Olympic Games. STRONG BEAR…
News 05 . 30 Bonnet à Pompon expands internationally The children's fashion brand reinforces its international presence opening stores all over the…
News 05 . 22 When Bonton meets Sézane Maybe the perfect French girls' fashion closet! A dream come true! The French brands Sézane and Bonton teamed up for a capsule collection …
News 04 . 10 iglo+indi takes us to the Melonmoon A watermelon and the moon for a fresh collection! “I love designing kids wear. Every child I meet is an inspiration. I admire their h…
News 04 . 03 Go boho-folk with Poudre Organic x Fringe and Frange When the bohemian style of Fringe meets the subtle delicateness of Poudre Organic, it works…