On 4 July, the Luna-Talk on the topic of Shopping Experience 4.0 took place for the first time at Playtime Berlin.
Florian Henneka, CEO of Korbmayer, Nici Zinell, CEO of Noé & Zoë, Adèle Catelain, Sales Manager of Noé & Zoë, blogger Susanna of A Family Affair and founder Isabell of Little Years exchanged views under the leadership of Uli Morant, editor-in-chief of the B2C magazines Luna and Luna Mum and the B2B online magazine Luna Journal.
During this talk, the five bloggers, influencers, retailers, designers have discussed the following questions, giving interesting tips to follow.
What do retailer have to do to keep their customers & to what extend is sustainability changing retail nowadays?
What do customers expect from a shopping experience 4.0.?
How can retailers strengthen their shop as their own brand and attract and retain customers with targeted actions?
What role do topics like design, service and sustainable production play for the customer?
Get ready to watch the talk!