13 unmissable brands that have been with Playtime since the beginning!
They are almost the same age as Playtime and have grown up with the show. Over the years, these brands have risen to the top of children's fashion and have won the hearts of fashionable kids and their parents with their signature style.
The story of the brand begins in 2010, when Faye Wilde decided to create a collection inspired by her fun loving boy Beau. His personality is stamped over every inch of the collection and each season the brand continues with the same ethos, making clothes for adventure loving kids. All made and manufactured with love!
The brand creates cool clothes in comfortable shapes for kids to play with. Placing emphasis on quality as well as on beautiful designs, the brand reminds us that the most important thing is to have fun and to care for the world and everything that is part of it.
Founded in 1999, the London-based brand produces modern luxury womenswear, childrenswear and homewares using an abundance of home grown craftsmanship. Driven by intuition, creativity and passion, each season Caramel strives to design modern classics, creating an original aesthetic unique to the brand with a playful rhythm of layered colors and textures..
Producing soft and refined clothes of the highest quality, the brand creates a smart, simple and bohemian collection. Emile et Ida likes to transform everyday life into happy days by offering timeless comfortable clothes for the little ones using the softest natural fabrics.
The brand makes elegant and contemporary clothes for children from 2 to 12 years old. The Leoca girl is a combination of happiness, mischievous, dynamism and beauty. The brand wants to make sure each of its clothing is unique and original, using tissues of an incredible quality, Leoca Paris creates purely singular designs.
LCF is a creative factory that manufactures big dreams and consciously crafted, playful garments. The brand takes its inspiration from the childhood innocence and the creative, curious minds of all the little people around the world, making clothes that highlight children's personality!
Established in 2012 by two good friends, the Parisian brand makes ready-to-wear jewels & accessories. The Bohemian and nostalgic spirit it's all about Louise Misha! Its vintage universe revolves around softness, lightness and comfort, focusing on each little detail.
Encouraging kids and young teens to express their individuality through fashion, Molo interprets the contemporary fashion key trends at eye level. Its designs remain upbeat, as the brand combines the cleaner, raw Scandinavian look and surprising colour mixes with functional and twisted details, that appeal to the selective and curious nature of a child ranging from 0 to 16 years.
A mix of of hidden sophistication and a comfy, arty look, Morley is a nice young concept well adapted to today's needs of young parents. The brand creates new silhouettes for children focusing on colour combinations that give a fresh feeling.
Founded in 2009 in Berlin, the brand designs amazing childrenswear using the materials of the highest quality. Noé & Zoë Berlin believes in fair wages, human working conditions and careful selection of the suppliers, making sure the quality corresponds to its high standards.
The contemporary yet comfortable alternative to typical baby and children's fashion, the brand believes freedom of individuality and creativity is the most important in fashion. That's why nununu strives to let kids shine at every stage with a kickass cocktail of attitude and a big sense of humor, offering cool clothing for the little ones from 0 to 14.
Created by a married couple coming from different backgrounds, the brand designs playful and practical clothing for children and kid-friendly furniture. Placing emphasis on elegant yet whimsical designs whether that be in clothes, toys or furniture, oeuf has as the main vision to ensure the best quality of all of its products.
Merging art and imagination, the childrenswear brand was founded by illustrator Kelli Murray and inspired by her own children. The collection offers quality clothes in comfortable shapes and soft fabrics for modern artistic kids. Each hand dyed garment gives a lovely vintage feel.