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First day... Lemon mag gives us their impressions on this first day of the e-show for Playtime.

We’ve been waiting for this first day of PLAYTIME with excitement and we have not been left disappointed.
The day started with a great narrative by KINDA magazine on their preferred brand of the day which is THE NEW SOCIETY KIDS. We adore them too. They have been one of our collaborators, here at LEMON, since day one and their collections are so simple, understated and yet so mega cool. Us “Lemonista’s” like to match our clothes with our kids so this brand is perfect! They cater for babies, teens and adults!

The GLITTER POWER CLUB is a creative and design agency of over 15 years that has created illustrations and designs for many brands and businesses such as Aigle and Kipling. They gave a great insight into their world and how the design aspect of fashion works.

LITTLE MAGAZINE were next, giving a really useful talk on how to grow a brand on Instagram. Their 3 suggested top tips were: look after your image, interact and be curious with not only brands but people and other platforms. They also gave a great insight into the influencer world and why gifting is such a great and important part of the game. Everyone needs to look after each other and appreciate everyone’s role in the very virtual world that social media is and also perhaps, the world we are living in at the moment.

MILK magazine finished off the first day by announcing their brand of the day is JELLYMADE: a sustainable Spanish kidswear brand focusing on timeless pieces that are neutral and elegant yet comfortable and practical. What’s not to love? Their first collection will be AW21 and we can’t wait to see it.

Join us tomorrow, same time, same place, for another LEMON SUM UP! Peace out gang!