With so much time and energy invested into campaigns and lookbooks, simultaneously creating a fashion video that can be shared on your social channels or blog makes a lot of sense.
From well-produced artistic masterpieces to charmingly DIY social videos, the only limit is your imagination. Even if you're not quite ready to invest in professional video, hand your phone to someone on set (or do it yourself!). After the shoot, you can try mashing up your content with fun apps like Adobe Spark or Animoto—and remember, lo-fi projects are totally acceptable on social media, so don't sweat it.
In the meantime, here are three very different kids fashion videos to inspire you:
This charming online boutique brings elegant European sensibility to American families. Owner Birgit is clearly inspired by her beautiful daughter Milla as well as the natural beauty of their San Fransisco home. Their first fashion video is an ode to childhood innocence and life's simple moments:
Creative Director Laia Aguilar has always used video for her collections with TAO and before. For the AW17 collection, the campaign video invites you to get lost in a retro-futuristic Italian music video ripe with all the Wes Anderson vibes we love:
Husband and wife photographer/director duo pay creative homage to The Weeknd in their futuristic fashion editorial aptly named Star Boy: