This season at Playtime Paris, you'll find a perfect range of maternity wear, from discreet nursing dresses and shirts to sustainable pants and stylish underwear. Who says pregnancy can't be trendy?
One of the most important chapters in a woman's life, pregnancy can be challenging both, physically and emotionally. A body that stretches, changes, and transforms for a little baby deserves a red carpet treatment. This is where fashion steps in: to ensure the mommy feels confident, comfy and beautiful (more than she already is).
At Playtime Paris, eleven designers will be gathered In a dedicated showroom area to present their new autumn-winter 2020-21 collection. Here is the list in alphabetical order:
Expressing and enhancing the elegance of a woman, even during pregnancy: this is the ambition of Attesa, an Italian maternity wear brand. Attesa has been creating clothes using quality materials, designed with style and attention to detail for any occasion, since 1989. The brand boasts its "Made in Italy" tailoring skills and truly innovative designs with modern and casual cuts suitable for work and special occasions, along with jeans and sporty clothes for everyday use.
Created in 1960, the French brand makes maternity clothing and lingerie by focusing on excellence and women well-being. Balloon Paris provides comfort, high quality and style, during all nine months of pregnancy to make women feel confident everyday. Balloon outfits are for working, relaxing, going out, for everyday and even for big days. The flowy, light materials ensure that the expectant mothers don't feel weighed down more than they need to.
Created in 2008, the popular French brand Cache Coeur is a specialist in maternity and nursing lingerie, pyjamas, swimwear, maternity tights and bolas as well as nursing pads, made with traditional techniques and refinement. Their original designs, made with quality materials, are aimed to break the codes and provide moms with maximum comfort and style.
Founded by a mother-of-two, Kasia Barabas, COOL MAMA produces stylish and comfortable feeding clothes, which allow women to breastfeed easily and discretely. Combining practicality and style, the brand makes purely multifunctional products of high quality. It gives women comfort and convenience, paired with a sense of being fashionable and attractive.
GRANATOVO was established to help women in late pregnancy, labour and the postpartum period. With their well designed garments their aim is to support pregnant and nursing mothers in finding balance between their roles. They offer solutions designed specifically for giving birth because they see the need to fill the market void between pregnancy and breastfeeding. Their line of maternity wear is made for style, comfort, and high functionality.
LAIT DE POULE
LAIT DE POULE offers an innovative concept of mix 'n match for maternity wear and breastfeeding clothing. Based in Quebec, their sustainable clothing aims to offer new mothers color and femininity. The name summarizes the spirit of the brand: LAIT- (Mother's) Milk, POULE- (Mother) Hen who takes care of her children but is always trendy and ready for her own hen party.
Monamoon, a Ukrainian brand founded in 2015, believes women shouldn't sacrifice style just because they're expecting. Hence, the brand produces stylish clothes that not only flatter the woman's changing figures, but make her feel confident.
PIETRO BRUNELLI MATERNITY APPEAL
The beauty of the collections combined with the pleasure of wearing clothes that fit the body perfectly, is the common line that unites all the Pietro Brunelli collections. A ready-to-wear collection for the style-conscious chic woman, searching for quality and comfort. Designed for Before, During and After pregnancy Pietro Brunelli is the only maternity brand to be accepted at fashion weeks across Europe.
Created in 2007 by two Parisian women, Capucine & Armelle, POMKIN offers a range of trendy and cheerful clothing suitable for both pregnancy and breastfeeding. Made with well cut, comfortable, made of pretty materials, and produced with love, thanks to Pomkin, future mothers around the world feel beautiful and radiate joy!
TAJINEBANANE is the assurance of combining the useful with the pleasant. With a discreet side opening for easy breastfeeding, the t-shirts are made up of overlapping fabric with reinforced side openings to withstand frequent use. Made of high quality thick cotton, it enables women to wear dark lingerie, and successfully hides any milk leaks. Made in collaboration with various artists, Tanjinebanane aims to normalize the concept of breastfeeding.
This season, Sara' Menonove presents their new brand, We.i.T.
We.i.T is all about maternity elegance and finesse for the important occasions during the pregnancy.
We.i.T takes a maternity daily total look with a particular attention to fashion and new trends, and makes elegant clothing to make women look modern and stunning everyday.